Voluntary association Audience in France
Voluntary association has an estimated audience of 6,287,163 people in France. 61.6% are female, 38.4% are male, average age 45.7. Top brand affinities: Sex and the City, Orange, Google Photos, Google News, Voici.
Top brand affinities include Sex and the City, Orange, Google Photos, with strongest over-indexing on Sex and the City (8.76× the country average). Demographically, the Voluntary association audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Mindfulness, Sustainability.
Category: Politics & Society · Type: Topic
Demographics of Voluntary association fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 45.7 |
| Estimated audience size | 6,287,163 |
Audience persona
The typical Voluntary association fan in France is more female, around 45.7 years old, with strong Mindfulness tendencies and a notable affinity for Sex and the City.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 8.76× | Movies & TV |
| Orange | 2.87× | Technology & Electronics |
| Google Photos | 5.88× | Technology & Electronics |
| Google News | 2.43× | News |
| Voici | 3.07× | News |
| Fnac | 2.42× | Shopping |
| Real property | 2.42× | Home & Garden |
| Donation | 4.58× | Business & Career |
| Happiness | 2.08× | Health |
| Crédit Mutuel | 2.3× | Business & Career |
| Lodging | 3.07× | Travel & Leisure |
| Anthropology | 2.73× | Business & Career |
| France Info | 2.35× | Movies & TV |
| Conforama | 2× | Home & Garden |
| Johnny Hallyday | 3.13× | Music & Radio |
| King Jouet | 2.58× | Shopping |
| Puy du Fou | 2.9× | Travel & Leisure |
| 1.85× | Internet & Social Media | |
| Hairstyle | 1.94× | Beauty & Wellness |
| Volunteering | 2.83× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.58 |
| Sustainability | BALANCE | 1.39 |
| Individualism | JOY | 1.23 |
| Extroversion | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.13 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 22.7% |
| France | 8.9% |
See Voluntary association audiences in other countries
- Voluntary association — Germany
- Voluntary association — United States
- Voluntary association — United Kingdom
- Voluntary association — Italy
- Voluntary association — Spain
- Voluntary association — Brazil
- Voluntary association — Japan
- Voluntary association — South Korea
- Voluntary association — India
- Voluntary association — Canada
- Voluntary association — Mexico
More Politics & Society audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Voluntary association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.