Voluntary association Audience in Germany
Voluntary association has an estimated audience of 1,110,097 people in Germany. 51.3% are female, 48.7% are male, average age 42.5. Top brand affinities: Israel, Progressive rock, Stradivarius, Natural rubber, KLIX (AM).
Top brand affinities include Israel, Progressive rock, Stradivarius, with strongest over-indexing on Israel (2.56× the country average). Demographically, the Voluntary association audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Voluntary association fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.5 |
| Estimated audience size | 1,110,097 |
Audience persona
The typical Voluntary association fan in Germany is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.56× | Travel & Leisure |
| Progressive rock | 1.94× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.54× | Cars & Mobility |
| KLIX (AM) | 2.52× | Music & Radio |
| Este, Veneto | 2.33× | Travel & Leisure |
| Volvo V60 | 3.52× | Cars & Mobility |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Hakone, Kanagawa | 4.4× | Travel & Leisure |
| Kodi (software) | 1.86× | Technology & Electronics |
| Hakkasan | 16.55× | Food & Beverages |
| Nuts (film) | 2.69× | Movies & TV |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Nationality | 1.65× | Politics & Society |
| Esra Erol | 3.07× | Movies & TV |
| Zagreb | 2× | Travel & Leisure |
| Pantsuit | 3.3× | Fashion & Accessoires |
| Geothermal heating | 2.52× | Home & Garden |
| Motion Picture Association of America | 3.99× | Movies & TV |
| Weimar Republic | 2.58× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Tradition | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.36 |
| Spirituality | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.3 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 22.7% |
| France | 8.9% |
See Voluntary association audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voluntary association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.