Voluntary association Audience in Germany
Voluntary association has an estimated audience of 1,110,097 people in Germany. 51.3% are female, 48.7% are male, average age 42.5. Top brand affinities: Public administration, Satire, Tagesschau, Self care, Political campaign.
Top brand affinities include Public administration, Satire, Tagesschau, with strongest over-indexing on Public administration (17.41× the country average). Demographically, the Voluntary association audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Voluntary association fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.5 |
| Estimated audience size | 1,110,097 |
Audience persona
The typical Voluntary association fan in Germany is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Public administration.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public administration | 17.41× | Business & Career |
| Satire | 6.92× | Literature |
| Tagesschau | 2.41× | Movies & TV |
| Self care | 3.9× | Health |
| Political campaign | 9.87× | Politics & Society |
| Ryanair | 2.54× | Travel & Leisure |
| Der Tagesspiegel | 3.54× | News |
| Andrea Bocelli | 7.1× | Music & Radio |
| Country rap | 5.44× | Music & Radio |
| Hygiene | 3.04× | Beauty & Wellness |
| Walking | 4.13× | Sports |
| Eros Ramazzotti | 7.16× | Music & Radio |
| Vacations | 2.53× | Travel & Leisure |
| Pets | 1.62× | Pets & Animals |
| Voting | 6.44× | Politics & Society |
| Family | 1.79× | Kids & Family |
| German television comedy | 5.01× | Movies & TV |
| SV Werder Bremen | 2.08× | Sports |
| Fundraising | 3.99× | Business & Career |
| RTL Television | 2.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Tradition | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.36 |
| Spirituality | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.3 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 22.7% |
| France | 8.9% |
See Voluntary association audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voluntary association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.