A data profile of the people who buy, follow and care about Voluntary association in Germany — modelled from more than twelve digital signal sources. Voluntary association has an estimated audience of 1,110,097 people in Germany.
Voluntary association has an estimated audience of 1,110,097 people in Germany. 51.3% are female, 48.7% are male, average age 42.5. Top brand affinities: Voting, Public administration, Political science, Andrea Bocelli, Der Tagesspiegel.
Top brand affinities include Voting, Public administration, Political science, with strongest over-indexing on Voting (14.25× the country average).
Demographically, the Voluntary association audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Voluntary association fan in Germany is balanced, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Voting.
The key figures that characterise the Voluntary association profile in Germany.
51.3% are female, 48.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.5 |
| Estimated audience size | 1,110,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Voluntary association audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 22.7% |
| France | 8.8% |
The strongest cross-interests of the Voluntary association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 14.92× | ||
| 02 | Il Sole 24 Ore | News | 14.92× | ||
| 03 | Voting | Politics & Society | 14.25× | ||
| 04 | Andrea Bocelli | Music & Radio | 10.71× | ||
| 05 | Eros Ramazzotti | Music & Radio | 7.83× | ||
| 06 | Political science | Business & Career | 6.15× | ||
| 07 | Schützenverein | Politics & Society | 6.10× | ||
| 08 | Junge Freiheit | News | 4.18× | ||
| 09 | Der Tagesspiegel | News | 3.76× | ||
| 10 | Tour de France | Sports | 3.61× | ||
| 11 | Employment agency | Business & Career | 2.87× | ||
| 12 | Volunteering | Politics & Society | 2.64× | ||
| 13 | Tipico | Games | 2.37× | ||
| 14 | Vacations | Travel & Leisure | 2.25× | ||
| 15 | Nature | Home & Garden | 2.19× | ||
| 16 | Ryanair | Travel & Leisure | 2.14× | ||
| 17 | SV Werder Bremen | Sports | 2.04× | ||
| 18 | Tagesschau | Movies & TV | 1.99× | ||
| 19 | Politics | Politics & Society | 1.67× | ||
| 20 | Müller (company) | Food & Beverages | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Spirituality | BALANCE | 1.58× | |
| Patriotism | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.72× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Voluntary association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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