A data profile of the people who buy, follow and care about Voluntary association in Brazil — modelled from more than twelve digital signal sources. Voluntary association has an estimated audience of 4,480,938 people in Brazil.
Voluntary association has an estimated audience of 4,480,938 people in Brazil. 53.7% are female, 46.3% are male, average age 43.6. Top brand affinities: Lourdes, MSN, Localiza, Public transport, Google Maps.
Top brand affinities include Lourdes, MSN, Localiza, with strongest over-indexing on Lourdes (10.92× the country average).
Demographically, the Voluntary association audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Voluntary association fan in Brazil is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Lourdes.
The key figures that characterise the Voluntary association profile in Brazil.
53.7% are female, 46.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.6 |
| Estimated audience size | 4,480,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Voluntary association audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 22.7% |
| France | 8.8% |
The strongest cross-interests of the Voluntary association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lourdes | Travel & Leisure | 10.92× | ||
| 02 | Public transport | Cars & Mobility | 2.21× | ||
| 03 | Bossa nova | Music & Radio | 2.14× | ||
| 04 | Chevrolet Onix | Cars & Mobility | 2.09× | ||
| 05 | Peugeot 208 | Cars & Mobility | 2.02× | ||
| 06 | Spanish language | Politics & Society | 2.00× | ||
| 07 | MSN | News | 1.95× | ||
| 08 | Localiza | Cars & Mobility | 1.93× | ||
| 09 | Jeep Compass | Cars & Mobility | 1.87× | ||
| 10 | Petrobras | Cars & Mobility | 1.86× | ||
| 11 | Google Maps | Internet & Social Media | 1.81× | ||
| 12 | Anne Hathaway | Movies & TV | 1.80× | ||
| 13 | Goiás Esporte Clube | Sports | 1.80× | ||
| 14 | Microwave oven | Home & Garden | 1.78× | ||
| 15 | Brad Pitt | Movies & TV | 1.72× | ||
| 16 | Tradition | Politics & Society | 1.70× | ||
| 17 | Lodging | Travel & Leisure | 1.70× | ||
| 18 | Enel | Home & Garden | 1.64× | ||
| 19 | Wikipedia | Internet & Social Media | 1.61× | ||
| 20 | Activism | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Tradition | CONSERVATISM | 1.70× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.43× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Voluntary association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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