Enel Target Market in Brazil
Enel has an estimated audience of 10,328,884 people in Brazil. 53.9% are female, 46.1% are male, average age 44.9. Top regions: São Paulo, Ceará, Rio de Janeiro. Top brand affinities: E.ON, Edison (company), Wind power, Eni, Electric generator.
The average Enel fan in Brazil is 44.9 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Ceará, Rio de Janeiro. Top brand affinities include E.ON, Edison (company), Wind power, with strongest over-indexing on E.ON (108.15× the country average). Demographically, the Enel audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Customer demographics of Enel
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.9 |
| Estimated audience size | 10,328,884 |
Audience persona
The typical Enel fan in Brazil is balanced, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for E.ON.
Enel customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~7.5M | 7.25× |
| Ceará | ~4.5M | 10.33× |
| Rio de Janeiro | ~3.5M | 3.83× |
| Goiás | ~400K | 0.98× |
| Minas Gerais | ~200K | 0.23× |
| Bahia | ~200K | 0.26× |
| Paraná | ~100K | 0.19× |
| Pernambuco | ~100K | 0.24× |
| Rio Grande do Sul | ~100K | 0.16× |
| Santa Catarina | ~100K | 0.2× |
| Pará | ~80K | 0.24× |
| Federal District | ~80K | 0.46× |
| Maranhão | ~60K | 0.22× |
| Paraíba | ~60K | 0.28× |
| Rio Grande do Norte | ~60K | 0.33× |
| Espírito Santo | ~50K | 0.25× |
| Piauí | ~50K | 0.34× |
| Alagoas | ~50K | 0.3× |
| Mato Grosso | ~40K | 0.22× |
| Amazonas | ~40K | 0.23× |
| Mato Grosso do Sul | ~40K | 0.26× |
| Sergipe | ~40K | 0.33× |
| Rondônia | ~30K | 0.32× |
| Tocantins | ~20K | 0.33× |
| Acre | ~20K | 0.5× |
| Amapá | ~20K | 0.48× |
| Roraima | ~20K | 0.52× |
Top brand affinities of the Enel audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| E.ON | 108.15× | Home & Garden |
| Edison (company) | 96.49× | Business & Career |
| Wind power | 22.38× | Home & Garden |
| Eni | 81.63× | Cars & Mobility |
| Electric generator | 14.81× | Home & Garden |
| Preta Gil | 1.82× | Music & Radio |
| Terna | 56.52× | Home & Garden |
| Electrical grid | 11.66× | Home & Garden |
| Engie | 20.06× | Home & Garden |
| South America | 1.71× | Travel & Leisure |
| Sustainable energy | 4.6× | Home & Garden |
| Electricity generation | 6.09× | Home & Garden |
| BP | 12.77× | Cars & Mobility |
| Renewable energy | 3.4× | Business & Career |
| Gemini | 1.75× | Technology & Electronics |
| Electric power distribution | 8× | Home & Garden |
| Pension | 2.89× | Business & Career |
| Agriculture | 1.59× | Business & Career |
| Environmental science | 1.79× | Business & Career |
| Localiza | 1.78× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.92 |
| Career Orientation | POWER | 1.92 |
| Need for Security | CONSERVATISM | 1.7 |
| Community Orientation | OPEN | 1.66 |
| Convenience Orientation | PREMIUM | 1.39 |
| Risk Appetite | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 42.2% |
| Italy | 22.5% |
| Chile | 20.8% |
See Enel audiences in other countries
More Energy audiences in Brazil
- Essent (3,238,256)
- OVO (1,247,089)
- Duracell (374,451)
- Engie (189,798)
- Chevron Corporation (188,404)
Frequently asked questions
Who is Enel's target market in Brazil?
Enel's target market in Brazil covers an estimated 10,328,884 people, concentrated in São Paulo and Ceará.
What is the gender split and age of Enel customers?
53.9% of the Enel audience are female, 46.1% are male, with an average age of 44.9 years.
Which brands do Enel fans like most?
Enel fans show strongest brand affinity for E.ON (108.15×), Edison (company) (96.49×), and Wind power (22.38×) over the country average.
Where do Enel fans live in Brazil?
Enel fans in Brazil are most concentrated in São Paulo (reach ~7.5M), Ceará (reach ~4.5M), and Rio de Janeiro (reach ~3.5M). These three regions account for the largest share of the active audience.
What other brands do Enel fans also like?
Beyond Enel itself, the audience over-indexes on Edison (company) (96.49×), Wind power (22.38×), Eni (81.63×), and Electric generator (14.81×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Enel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.