A data profile of the people who buy, follow and care about Enel in Brazil — modelled from more than twelve digital signal sources. Enel has an estimated audience of 10,328,884 people in Brazil.
The average Enel fan in Brazil is 44.9 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Ceará, Rio de Janeiro.
Top brand affinities include E.ON, Wind power, Edison (company), with strongest over-indexing on E.ON (108.15× the country average).
Demographically, the Enel audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Enel fan in Brazil is balanced, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for E.ON.
The key figures that characterise the Enel profile in Brazil.
53.9% are female, 46.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.9 |
| Estimated audience size | 10,328,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Enel audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 42.0% |
| Italy | 22.4% |
| Chile | 20.7% |
Where the Enel audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~4.5M | 10.33× | |
| 02 | São Paulo | ~7.5M | 7.25× | |
| 03 | Rio de Janeiro | ~3.5M | 3.83× | |
| 04 | Goiás | ~400K | 0.98× | |
| 05 | Roraima | ~20K | 0.52× | |
| 06 | Acre | ~20K | 0.50× | |
| 07 | Amapá | ~20K | 0.48× | |
| 08 | Federal District | ~80K | 0.46× | |
| 09 | Piauí | ~50K | 0.34× | |
| 10 | Rio Grande do Norte | ~60K | 0.33× | |
| 11 | Sergipe | ~40K | 0.33× | |
| 12 | Tocantins | ~20K | 0.33× | |
| 13 | Rondônia | ~30K | 0.32× | |
| 14 | Alagoas | ~50K | 0.30× | |
| 15 | Paraíba | ~60K | 0.28× | |
| 16 | Bahia | ~200K | 0.26× | |
| 17 | Mato Grosso do Sul | ~40K | 0.26× | |
| 18 | Espírito Santo | ~50K | 0.25× | |
| 19 | Pernambuco | ~100K | 0.24× | |
| 20 | Pará | ~80K | 0.24× | |
| 21 | Minas Gerais | ~200K | 0.23× | |
| 22 | Amazonas | ~40K | 0.23× | |
| 23 | Maranhão | ~60K | 0.22× | |
| 24 | Mato Grosso | ~40K | 0.22× | |
| 25 | Santa Catarina | ~100K | 0.20× | |
| 26 | Paraná | ~100K | 0.19× | |
| 27 | Rio Grande do Sul | ~100K | 0.16× |
The strongest cross-interests of the Enel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E.ON | Home & Garden | 108.15× | ||
| 02 | Edison (company) | Business & Career | 96.49× | ||
| 03 | Eni | Cars & Mobility | 81.63× | ||
| 04 | Terna | Home & Garden | 56.52× | ||
| 05 | Wind power | Home & Garden | 22.38× | ||
| 06 | Engie | Home & Garden | 20.06× | ||
| 07 | Electric generator | Home & Garden | 14.81× | ||
| 08 | BP | Cars & Mobility | 12.77× | ||
| 09 | Electrical grid | Home & Garden | 11.66× | ||
| 10 | Electric power distribution | Home & Garden | 8.00× | ||
| 11 | Electricity generation | Home & Garden | 6.09× | ||
| 12 | Sustainable energy | Home & Garden | 4.60× | ||
| 13 | Renewable energy | Business & Career | 3.40× | ||
| 14 | Pension | Business & Career | 2.89× | ||
| 15 | Preta Gil | Music & Radio | 1.82× | ||
| 16 | Environmental science | Business & Career | 1.79× | ||
| 17 | Localiza | Cars & Mobility | 1.78× | ||
| 18 | Gemini | Technology & Electronics | 1.75× | ||
| 19 | South America | Travel & Leisure | 1.71× | ||
| 20 | Agriculture | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.92× | |
| Career Orientation | POWER | 1.92× | |
| Need for Security | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.91× | |
| Sports Activity | POWER | 0.97× | |
| Quality Awareness | PREMIUM | 0.97× |
Enel's target market in Brazil covers an estimated 10,328,884 people, concentrated in São Paulo and Ceará.
53.9% of the Enel audience are female, 46.1% are male, with an average age of 44.9 years.
Enel fans show strongest brand affinity for E.ON (108.15×), Wind power (22.38×), and Edison (company) (96.49×) over the country average.
Enel fans in Brazil are most concentrated in São Paulo (reach ~7.5M), Ceará (reach ~4.5M), and Rio de Janeiro (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Enel itself, the audience over-indexes on Wind power (22.38×), Edison (company) (96.49×), Eni (81.63×), and Electric generator (14.81×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Enel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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