South America Audience in Brazil

Demographics of South America fans

Audience persona

The typical South America fan in Brazil is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See South America audiences in other countries

• South America — Germany
• South America — United States
• South America — United Kingdom
• South America — France
• South America — Italy
• South America — Spain
• South America — Japan
• South America — South Korea
• South America — India
• South America — Canada
• South America — Mexico

More Continent audiences in Brazil

• Europe (9,293,499)
• North America (5,835,786)
• Asia (3,929,222)
• Africa (3,394,038)
• Oceania (864,281)

How to read this data

Audience size is the estimated number of people in Brazil who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.