Rascasse Audience Intelligence

South America Audience in Germany

A data profile of the people who buy, follow and care about South America in Germany — modelled from more than twelve digital signal sources. South America has an estimated audience of 2,284,175 people in Germany.

#5among Continent in Germany#175among POI in Germany#233in Travel & Leisure

The average South America fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Nature, Tagesschau, with strongest over-indexing on Google News (7.8× the country average).

Demographically, the South America audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical South America fan in Germany is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Google News.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South America profile in Germany.

Audience size
2.3M
in Germany
Gender
51.3%♀
48.7% male
Age
39.7
average years
Country rank
#2922
POI in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South America fans

51.3% are female, 48.7% are male, average age 39.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for South America audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age39.7
Estimated audience size2,284,175
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the South America audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

1.4%

of the worldwide South America audience comes from Germany.

Worldwide audience distribution share by country for South America
CountryShare
United States21.3%
Brazil13.0%
Colombia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South America audience in Germany is strongest.

Fig. 05

Top regions by affinity

South America fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.12×
02Hamburg~60K1.10×
03Baden-Württemberg~300K1.08×
04Bremen~20K1.07×
05Hessen~200K1.06×
06Rheinland-Pfalz~100K1.05×
07Nordrhein-Westfalen~500K1.04×
08Niedersachsen~200K1.03×
09Sachsen~100K1.02×
10Thüringen~60K1.02×
11Schleswig-Holstein~80K0.98×
12Berlin~100K0.97×
13Saarland~30K0.93×
14Brandenburg~60K0.89×
15Mecklenburg-Vorpommern~40K0.89×
16Sachsen-Anhalt~50K0.85×
Fig. 06

Affinity by region

Affinity by region — South America, Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South America audience
#·InterestCategoryAffinity×
01Zach GalifianakisMovies & TV11.80×
02Google NewsNews7.80×
03Blake LivelyMovies & TV4.67×
04Country rapMusic & Radio3.79×
05Robert RedfordMovies & TV3.07×
06Crime fictionLiterature3.03×
07SatireLiterature2.76×
08ActivismPolitics & Society2.71×
09VacationsTravel & Leisure2.31×
10NatureHome & Garden2.25×
11LodgingTravel & Leisure2.04×
12TagesschauMovies & TV1.93×
13FocusNews1.93×
14LivemusicMusic & Radio1.70×
15DessertsFood & Beverages1.69×
16TattoosFashion & Accessoires1.64×
17Netto Marken-DiscountShopping1.63×
18RedditInternet & Social Media1.59×
19Instant messagingInternet & Social Media1.56×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South America audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
Community OrientationOPEN1.60×
MindfulnessBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South America audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
DIY MentalityTHRILL0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South America have in Germany?

South America has an estimated audience of 2,284,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of South America fans?

51.3% of South America fans are female, 48.7% are male, with an average age of 39.7 years.

03

Which brands do South America fans like most?

South America fans show strongest brand affinity for Google News (7.8×), Nature (2.25×), and Tagesschau (1.93×) over the country average.

04

Where do South America fans live in Germany?

South America fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do South America fans also like?

Beyond South America itself, the audience over-indexes on Nature (2.25×), Tagesschau (1.93×), Vacations (2.31×), and Family (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in Germany

See South America audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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