South America Audience in Germany
South America has an estimated audience of 2,284,175 people in Germany. 51.3% are female, 48.7% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Curcuma, Jeepney, Stradivarius, Snow White (Fables).
The average South America fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Curcuma, Jeepney, with strongest over-indexing on Kodi (software) (8.4× the country average). Demographically, the South America audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of South America fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.7 |
| Estimated audience size | 2,284,175 |
Audience persona
The typical South America fan in Germany is balanced, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 536,060 | 1.07× |
| Bayern | 422,658 | 1.15× |
| Baden-Württemberg | 342,097 | 1.1× |
| Niedersachsen | 233,410 | 1.05× |
| Hessen | 179,050 | 1.03× |
| Rheinland-Pfalz | 119,916 | 1.05× |
| Sachsen | 116,543 | 1.04× |
| Berlin | 95,275 | 0.93× |
| Schleswig-Holstein | 80,476 | 0.98× |
| Brandenburg | 63,461 | 0.9× |
| Thüringen | 59,328 | 1.02× |
| Hamburg | 56,991 | 1.1× |
| Sachsen-Anhalt | 48,328 | 0.82× |
| Mecklenburg-Vorpommern | 37,541 | 0.86× |
| Saarland | 24,344 | 0.87× |
| Bremen | 20,144 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 8.4× | Technology & Electronics |
| Curcuma | 6.19× | Food & Beverages |
| Jeepney | 21.65× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 2.62× | Literature |
| Medieval fantasy | 12.63× | Literature |
| Unique Gifts | 1.52× | Shopping |
| Israel | 2.12× | Travel & Leisure |
| Škoda Kodiaq | 1.79× | Cars & Mobility |
| Nationality | 2.35× | Politics & Society |
| Buying a House | 4.83× | Home & Garden |
| KLIX (AM) | 1.93× | Music & Radio |
| Este, Veneto | 1.89× | Travel & Leisure |
| Motion Picture Association of America | 5.97× | Movies & TV |
| Nurse education | 1.84× | Kids & Family |
| Esra Erol | 3.86× | Movies & TV |
| Weimar Republic | 3.61× | Politics & Society |
| Buying and Selling Real Estate | 4.77× | Home & Garden |
| Volvo V60 | 3.06× | Cars & Mobility |
| Home Delivery | 1.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.53 |
| Mindfulness | BALANCE | 1.51 |
| Pet Ownership | JOY | 1.46 |
| Travelling | THRILL | 1.39 |
| Sports Activity | POWER | 1.37 |
| Patriotism | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 13.0% |
| Colombia | 6.3% |
See South America audiences in other countries
More Continent audiences in Germany
- Europe (22,821,492)
- Asia (6,486,328)
- Africa (4,223,561)
- North America (3,728,075)
- Oceania (1,573,187)
Frequently asked questions
How many fans does South America have in Germany?
South America has an estimated audience of 2,284,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of South America fans?
51.3% of South America fans are female, 48.7% are male, with an average age of 39.7 years.
Which brands do South America fans like most?
South America fans show strongest brand affinity for Kodi (software) (8.4×), Curcuma (6.19×), and Jeepney (21.65×) over the country average.
Where do South America fans live in Germany?
South America fans in Germany are most concentrated in Nordrhein-Westfalen (reach 536,060), Bayern (reach 422,658), and Baden-Württemberg (reach 342,097). These three regions account for the largest share of the active audience.
What other brands do South America fans also like?
Beyond South America itself, the audience over-indexes on Curcuma (6.19×), Jeepney (21.65×), Stradivarius (1.97×), and Snow White (Fables) (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.