A data profile of the people who buy, follow and care about South America in France — modelled from more than twelve digital signal sources. South America has an estimated audience of 2,372,666 people in France.
South America has an estimated audience of 2,372,666 people in France. 51.6% are female, 48.4% are male, average age 41.4. Top brand affinities: Breaking news, Midi Libre, WhatsApp, EBay, Caribbean.
Top brand affinities include Breaking news, Midi Libre, WhatsApp, with strongest over-indexing on Breaking news (6.58× the country average).
Demographically, the South America audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical South America fan in France is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Breaking news.
The key figures that characterise the South America profile in France.
51.6% are female, 48.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 41.4 |
| Estimated audience size | 2,372,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide South America audience comes from France.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 13.0% |
| Colombia | 6.3% |
The strongest cross-interests of the South America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mozambique | Travel & Leisure | 9.29× | ||
| 02 | Breaking news | Movies & TV | 6.58× | ||
| 03 | Caribbean | Travel & Leisure | 3.34× | ||
| 04 | Midi Libre | News | 3.03× | ||
| 05 | Permanent residency | Business & Career | 3.00× | ||
| 06 | Tinder | Internet & Social Media | 3.00× | ||
| 07 | Kitchen garden | Home & Garden | 3.00× | ||
| 08 | Political science | Business & Career | 2.26× | ||
| 09 | Internet & Social Media | 2.13× | |||
| 10 | Internet & Social Media | 2.12× | |||
| 11 | Genetics | Kids & Family | 2.09× | ||
| 12 | EBay | Shopping | 1.98× | ||
| 13 | Country music | Music & Radio | 1.95× | ||
| 14 | Volotea | Travel & Leisure | 1.81× | ||
| 15 | Pâtisserie | Food & Beverages | 1.76× | ||
| 16 | Documentary movies | Movies & TV | 1.69× | ||
| 17 | Indeed.com | Business & Career | 1.66× | ||
| 18 | La Banque postale | Business & Career | 1.62× | ||
| 19 | Energy | Home & Garden | 1.59× | ||
| 20 | CAC 40 | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Mindfulness | BALANCE | 1.78× | |
| Community Orientation | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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