A data profile of the people who buy, follow and care about Caribbean in France — modelled from more than twelve digital signal sources. Caribbean has an estimated audience of 2,930,011 people in France.
The average Caribbean fan in France is 37.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include African popular music, Shopping and fashion, Afrobeat, with strongest over-indexing on African popular music (13.41× the country average).
Demographically, the Caribbean audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Caribbean fan in France is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for African popular music.
The key figures that characterise the Caribbean profile in France.
57.7% are female, 42.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 37.6 |
| Estimated audience size | 2,930,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 20% |
of the worldwide Caribbean audience comes from France.
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 5.9% |
| Mexico | 5.3% |
Where the Caribbean audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.77× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.17× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.06× | |
| 04 | Hauts-de-France | ~300K | 1.06× | |
| 05 | Grand Est | ~200K | 1.03× | |
| 06 | Occitanie | ~300K | 0.99× | |
| 07 | Centre-Val de Loire | ~100K | 0.95× | |
| 08 | Normandy | ~100K | 0.93× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.91× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.87× | |
| 11 | Brittany | ~100K | 0.82× | |
| 12 | Pays de la Loire | ~100K | 0.80× | |
| 13 | Corsica | ~10K | 0.79× |
The strongest cross-interests of the Caribbean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Compression garment | Health | 14.03× | ||
| 02 | African popular music | Music & Radio | 13.41× | ||
| 03 | Angelina | Sports | 6.57× | ||
| 04 | Antilles | Travel & Leisure | 6.36× | ||
| 05 | Air Caraïbes | Travel & Leisure | 6.00× | ||
| 06 | Music of Africa | Music & Radio | 5.81× | ||
| 07 | Caribbean Sea | Travel & Leisure | 5.71× | ||
| 08 | Guadeloupe | Travel & Leisure | 5.56× | ||
| 09 | Martinique | Travel & Leisure | 5.38× | ||
| 10 | Music of Nigeria | Music & Radio | 5.24× | ||
| 11 | Afrobeat | Music & Radio | 5.05× | ||
| 12 | Braid | Home & Garden | 4.21× | ||
| 13 | Nigeria | Travel & Leisure | 4.11× | ||
| 14 | Shopping and fashion | Shopping | 2.08× | ||
| 15 | Soccer | Sports | 1.94× | ||
| 16 | Sports and outdoors | Sports | 1.90× | ||
| 17 | Sports | Sports | 1.82× | ||
| 18 | TikTok | Internet & Social Media | 1.74× | ||
| 19 | Shopping | Shopping | 1.73× | ||
| 20 | Harry Potter | Movies & TV | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.75× | |
| Travelling | THRILL | 1.68× | |
| Mindfulness | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.97× | |
| DIY Mentality | THRILL | 0.99× | |
| Early Adopter Mentality | POWER | 1.01× |
Caribbean has an estimated audience of 2,930,011 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.7% of Caribbean fans are female, 42.3% are male, with an average age of 37.6 years.
Caribbean fans show strongest brand affinity for African popular music (13.41×), Shopping and fashion (2.08×), and Afrobeat (5.05×) over the country average.
Caribbean fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Caribbean itself, the audience over-indexes on Shopping and fashion (2.08×), Afrobeat (5.05×), Sports (1.82×), and Sports and outdoors (1.9×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Caribbean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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