A data profile of the people who buy, follow and care about Rhône-Alpes in France — modelled from more than twelve digital signal sources. Rhône-Alpes has an estimated audience of 4,759,424 people in France.
Rhône-Alpes has an estimated audience of 4,759,424 people in France. 56.5% are female, 43.5% are male, average age 45.9. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (256.39× the country average).
Demographically, the Rhône-Alpes audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Rhône-Alpes fan in France is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Rhône-Alpes profile in France.
56.5% are female, 43.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.9 |
| Estimated audience size | 4,759,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Rhône-Alpes audience comes from France.
| Country | Share |
|---|---|
| France | 63.5% |
| United Kingdom | 5.3% |
| United States | 4.1% |
The strongest cross-interests of the Rhône-Alpes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 256.39× | ||
| 02 | Selfridges | Shopping | 246.24× | ||
| 03 | Christmas Gift | Kids & Family | 44.53× | ||
| 04 | Christmas tree | Kids & Family | 27.58× | ||
| 05 | Kitchen garden | Home & Garden | 24.16× | ||
| 06 | Zoom lens | Technology & Electronics | 20.42× | ||
| 07 | Broadcasting of sports events | Movies & TV | 19.49× | ||
| 08 | Breast Cancer awareness | Health | 17.62× | ||
| 09 | Hormone | Health | 17.01× | ||
| 10 | Dentistry | Business & Career | 15.50× | ||
| 11 | Girl power | Politics & Society | 11.75× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 11.32× | ||
| 13 | Burnout (psychology) | Health | 9.65× | ||
| 14 | New Testament | Politics & Society | 8.52× | ||
| 15 | Psoriasis Awareness | Health | 8.32× | ||
| 16 | Sustainable products | Politics & Society | 8.10× | ||
| 17 | Cardiology | Health | 7.43× | ||
| 18 | Improvisation | Music & Radio | 5.81× | ||
| 19 | Real property | Home & Garden | 2.75× | ||
| 20 | BlaBlaCar | Cars & Mobility | 2.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.76× | |
| Spirituality | BALANCE | 1.32× | |
| Urban Lifestyle | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.78× | |
| Career Orientation | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Rhône-Alpes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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