A data profile of the people who buy, follow and care about Auvergne-Rhône-Alpes in France — modelled from more than twelve digital signal sources. Auvergne-Rhône-Alpes has an estimated audience of 4,292,894 people in France.
Auvergne-Rhône-Alpes has an estimated audience of 4,292,894 people in France. 55.3% are female, 44.7% are male, average age 46.6. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Zoom lens.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (236.29× the country average).
Demographically, the Auvergne-Rhône-Alpes audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Auvergne-Rhône-Alpes fan in France is more female, around 46.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Auvergne-Rhône-Alpes profile in France.
55.3% are female, 44.7% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 46.6 |
| Estimated audience size | 4,292,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Auvergne-Rhône-Alpes audience comes from France.
| Country | Share |
|---|---|
| France | 63.9% |
| United Kingdom | 5.4% |
| Italy | 3.6% |
The strongest cross-interests of the Auvergne-Rhône-Alpes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 236.29× | ||
| 02 | Selfridges | Shopping | 224.49× | ||
| 03 | Christmas Gift | Kids & Family | 40.62× | ||
| 04 | Christmas tree | Kids & Family | 25.55× | ||
| 05 | Kitchen garden | Home & Garden | 24.15× | ||
| 06 | Zoom lens | Technology & Electronics | 20.13× | ||
| 07 | Broadcasting of sports events | Movies & TV | 18.69× | ||
| 08 | Breast Cancer awareness | Health | 17.38× | ||
| 09 | Hormone | Health | 15.79× | ||
| 10 | Dentistry | Business & Career | 15.49× | ||
| 11 | Girl power | Politics & Society | 11.51× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 10.98× | ||
| 13 | New Testament | Politics & Society | 9.22× | ||
| 14 | Burnout (psychology) | Health | 9.05× | ||
| 15 | Psoriasis Awareness | Health | 8.37× | ||
| 16 | Cardiology | Health | 8.18× | ||
| 17 | Sustainable products | Politics & Society | 7.44× | ||
| 18 | Improvisation | Music & Radio | 6.15× | ||
| 19 | Real property | Home & Garden | 2.50× | ||
| 20 | MSN | News | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.77× | |
| Quality Awareness | PREMIUM | 1.61× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Auvergne-Rhône-Alpes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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