A data profile of the people who buy, follow and care about MSN in France — modelled from more than twelve digital signal sources. MSN has an estimated audience of 10,751,320 people in France.
The average MSN fan in France is 48.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Google News, Journal des Femmes, Voici, with strongest over-indexing on Google News (2.56× the country average).
Demographically, the MSN audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical MSN fan in France is more female, around 48.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Google News.
The key figures that characterise the MSN profile in France.
60.3% are female, 39.7% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 48.9 |
| Estimated audience size | 10,751,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 48% |
of the worldwide MSN audience comes from France.
| Country | Share |
|---|---|
| United States | 40.0% |
| Brazil | 7.5% |
| Japan | 7.0% |
Where the MSN audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~900K | 1.16× | |
| 02 | Auvergne-Rhône-Alpes | ~1.5M | 1.10× | |
| 03 | Bourgogne-Franche-Comté | ~500K | 1.09× | |
| 04 | Occitanie | ~1M | 1.08× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.04× | |
| 06 | Centre-Val de Loire | ~400K | 1.04× | |
| 07 | Hauts-de-France | ~1M | 1.02× | |
| 08 | Brittany | ~500K | 0.98× | |
| 09 | Normandy | ~500K | 0.98× | |
| 10 | Grand Est | ~900K | 0.97× | |
| 11 | Pays de la Loire | ~600K | 0.97× | |
| 12 | Île-de-France | ~2M | 0.93× | |
| 13 | Corsica | ~40K | 0.65× |
The strongest cross-interests of the MSN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Journal des Femmes | News | 6.93× | ||
| 02 | RMC (France) | Music & Radio | 4.97× | ||
| 03 | Voici | News | 3.27× | ||
| 04 | Florent Pagny | Music & Radio | 3.17× | ||
| 05 | Oscaro | Cars & Mobility | 2.91× | ||
| 06 | Johnny Hallyday | Music & Radio | 2.77× | ||
| 07 | Foot Mercato | Sports | 2.59× | ||
| 08 | Google News | News | 2.56× | ||
| 09 | MotoGP | Sports | 2.46× | ||
| 10 | Patrick Bruel | Music & Radio | 2.33× | ||
| 11 | Celine Dion | Music & Radio | 2.17× | ||
| 12 | France Info | Movies & TV | 2.13× | ||
| 13 | Guillaume Canet | Movies & TV | 1.92× | ||
| 14 | L'Équipe | Sports | 1.87× | ||
| 15 | Star Academy | Movies & TV | 1.84× | ||
| 16 | France 3 | Movies & TV | 1.81× | ||
| 17 | SNCF | Cars & Mobility | 1.75× | ||
| 18 | Boursorama | Business & Career | 1.61× | ||
| 19 | Pop music | Music & Radio | 1.60× | ||
| 20 | Discount stores | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Quality Awareness | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.93× | |
| Pet Ownership | JOY | 0.93× | |
| Luxury Orientation | PREMIUM | 0.97× |
MSN has an estimated audience of 10,751,320 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.3% of MSN fans are female, 39.7% are male, with an average age of 48.9 years.
MSN fans show strongest brand affinity for Google News (2.56×), Journal des Femmes (6.93×), and Voici (3.27×) over the country average.
MSN fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
Beyond MSN itself, the audience over-indexes on Journal des Femmes (6.93×), Voici (3.27×), Oscaro (2.91×), and Patrick Bruel (2.33×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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