MSN Audience in France
MSN has an estimated audience of 10,850,360 people in France. 60.3% are female, 39.7% are male, average age 48.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Gala, Google News, Journal des Femmes, Voici, Oscaro.
The average MSN fan in France is 48.9 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Gala, Google News, Journal des Femmes, with strongest over-indexing on Gala (3.86× the country average). Demographically, the MSN audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of MSN fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 48.9 |
| Estimated audience size | 10,850,360 |
Audience persona
The typical MSN fan in France is more female, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Gala.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,798,889 | 0.93× |
| Auvergne-Rhône-Alpes | 1,404,428 | 1.1× |
| Occitanie | 1,010,106 | 1.08× |
| Nouvelle-Aquitaine | 996,413 | 1.04× |
| Hauts-de-France | 973,470 | 1.02× |
| Provence-Alpes-Côte d'Azur | 935,301 | 1.16× |
| Grand Est | 852,816 | 0.97× |
| Pays de la Loire | 583,451 | 0.97× |
| Brittany | 518,056 | 0.98× |
| Normandy | 515,156 | 0.98× |
| Bourgogne-Franche-Comté | 477,994 | 1.09× |
| Centre-Val de Loire | 424,579 | 1.04× |
| Corsica | 35,005 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3.86× | News |
| Google News | 2.56× | News |
| Journal des Femmes | 6.93× | News |
| Voici | 3.27× | News |
| Oscaro | 2.91× | Cars & Mobility |
| Foot Mercato | 2.59× | Sports |
| RMC (France) | 4.97× | Music & Radio |
| MotoGP | 2.46× | Sports |
| Boursorama | 1.61× | Business & Career |
| Discount stores | 1.56× | Shopping |
| France Info | 2.13× | Movies & TV |
| France Télévisions | 1.73× | Movies & TV |
| Florent Pagny | 3.17× | Music & Radio |
| SNCF | 1.75× | Cars & Mobility |
| France 3 | 1.81× | Movies & TV |
| Johnny Hallyday | 2.77× | Music & Radio |
| Pop music | 1.6× | Music & Radio |
| SFR | 1.8× | Technology & Electronics |
| Brico Dépôt | 1.53× | Shopping |
| Charles Leclerc | 3.8× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.42 |
| Urban Lifestyle | OPEN | 2.56 |
| Community Orientation | OPEN | 1.48 |
| Indulgence | JOY | 1.32 |
| Mindfulness | BALANCE | 1.31 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Brazil | 7.6% |
| France | 7.1% |
See MSN audiences in other countries
More News audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does MSN have in France?
MSN has an estimated audience of 10,850,360 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of MSN fans?
60.3% of MSN fans are female, 39.7% are male, with an average age of 48.9 years.
Which brands do MSN fans like most?
MSN fans show strongest brand affinity for Gala (3.86×), Google News (2.56×), and Journal des Femmes (6.93×) over the country average.
Where do MSN fans live in France?
MSN fans in France are most concentrated in Île-de-France (reach 1,798,889), Auvergne-Rhône-Alpes (reach 1,404,428), and Occitanie (reach 1,010,106). These three regions account for the largest share of the active audience.
What other brands do MSN fans also like?
Beyond MSN itself, the audience over-indexes on Google News (2.56×), Journal des Femmes (6.93×), Voici (3.27×), and Oscaro (2.91×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.