A data profile of the people who buy, follow and care about Provence-Alpes-Côte d'Azur in France — modelled from more than twelve digital signal sources. Provence-Alpes-Côte d'Azur has an estimated audience of 5,332,364 people in France.
Provence-Alpes-Côte d'Azur has an estimated audience of 5,332,364 people in France. 55.5% are female, 44.5% are male, average age 46.1. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (205.76× the country average).
Demographically, the Provence-Alpes-Côte d'Azur audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Provence-Alpes-Côte d'Azur fan in France is more female, around 46.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Provence-Alpes-Côte d'Azur profile in France.
55.5% are female, 44.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 46.1 |
| Estimated audience size | 5,332,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Provence-Alpes-Côte d'Azur audience comes from France.
| Country | Share |
|---|---|
| France | 58.8% |
| United States | 5.8% |
| Italy | 5.5% |
The strongest cross-interests of the Provence-Alpes-Côte d'Azur audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 225.76× | ||
| 02 | Love & Sex | Kids & Family | 205.76× | ||
| 03 | Christmas Gift | Kids & Family | 40.77× | ||
| 04 | Christmas tree | Kids & Family | 27.37× | ||
| 05 | Kitchen garden | Home & Garden | 22.18× | ||
| 06 | Zoom lens | Technology & Electronics | 20.24× | ||
| 07 | Broadcasting of sports events | Movies & TV | 19.59× | ||
| 08 | Dentistry | Business & Career | 16.89× | ||
| 09 | Hormone | Health | 16.45× | ||
| 10 | Breast Cancer awareness | Health | 16.11× | ||
| 11 | Girl power | Politics & Society | 11.30× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 10.46× | ||
| 13 | Burnout (psychology) | Health | 8.87× | ||
| 14 | Psoriasis Awareness | Health | 8.59× | ||
| 15 | Sustainable products | Politics & Society | 7.67× | ||
| 16 | Improvisation | Music & Radio | 5.98× | ||
| 17 | Real property | Home & Garden | 3.03× | ||
| 18 | BlaBlaCar | Cars & Mobility | 2.66× | ||
| 19 | Midi Libre | News | 2.46× | ||
| 20 | Airbnb | Travel & Leisure | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.73× | |
| Travelling | THRILL | 1.36× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Family Orientation | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Provence-Alpes-Côte d'Azur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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