A data profile of the people who buy, follow and care about Rhône-Alpes in United States — modelled from more than twelve digital signal sources. Rhône-Alpes has an estimated audience of 306,571 people in United States.
The average Rhône-Alpes fan in United States is 39.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Alison Brie, FIS Alpine Ski World Cup, Mikaela Shiffrin, with strongest over-indexing on Alison Brie (17.2× the country average).
Demographically, the Rhône-Alpes audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rhône-Alpes fan in United States is more female, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Alison Brie.
The key figures that characterise the Rhône-Alpes profile in United States.
70.5% are female, 29.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 39.5 |
| Estimated audience size | 306,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 17% |
of the worldwide Rhône-Alpes audience comes from United States.
| Country | Share |
|---|---|
| France | 63.5% |
| United Kingdom | 5.3% |
| United States | 4.1% |
Where the Rhône-Alpes audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | <1K | 1.30× | |
| 02 | Rhode Island | ~1K | 1.12× | |
| 03 | New Hampshire | ~1K | 1.10× | |
| 04 | North Dakota | <1K | 1.10× | |
| 05 | Maine | ~1K | 1.09× | |
| 06 | Alaska | <1K | 1.09× | |
| 07 | Hawaii | ~1K | 1.05× | |
| 08 | Montana | <1K | 1.05× | |
| 09 | Delaware | <1K | 1.05× | |
| 10 | Idaho | ~2K | 1.04× | |
| 11 | Washington, District of Columbia | <1K | 1.04× | |
| 12 | West Virginia | ~1K | 1.02× | |
| 13 | Mississippi | ~3K | 1.01× | |
| 14 | Arkansas | ~3K | 1.01× | |
| 15 | New Mexico | ~2K | 1.00× | |
| 16 | Nebraska | ~2K | 1.00× | |
| 17 | South Dakota | <1K | 1.00× | |
| 18 | Massachusetts | ~6K | 0.99× | |
| 19 | Kansas | ~2K | 0.99× | |
| 20 | Louisiana | ~4K | 0.97× | |
| 21 | Oklahoma | ~3K | 0.97× | |
| 22 | Utah | ~3K | 0.97× | |
| 23 | Iowa | ~2K | 0.97× | |
| 24 | Kentucky | ~4K | 0.96× | |
| 25 | Oregon | ~3K | 0.96× | |
| 26 | Connecticut | ~3K | 0.96× | |
| 27 | Nevada | ~3K | 0.96× | |
| 28 | Wisconsin | ~4K | 0.95× | |
| 29 | South Carolina | ~4K | 0.95× | |
| 30 | Alabama | ~4K | 0.95× | |
| 31 | Virginia | ~7K | 0.94× | |
| 32 | Missouri | ~5K | 0.94× | |
| 33 | Colorado | ~5K | 0.94× | |
| 34 | Minnesota | ~4K | 0.94× | |
| 35 | Michigan | ~7K | 0.93× | |
| 36 | Tennessee | ~6K | 0.93× | |
| 37 | Washington | ~6K | 0.93× | |
| 38 | Indiana | ~5K | 0.93× | |
| 39 | Maryland | ~5K | 0.93× | |
| 40 | Arizona | ~6K | 0.92× | |
| 41 | North Carolina | ~8K | 0.90× | |
| 42 | New Jersey | ~7K | 0.90× | |
| 43 | Ohio | ~8K | 0.89× | |
| 44 | Georgia | ~8K | 0.89× | |
| 45 | Pennsylvania | ~9K | 0.88× | |
| 46 | Illinois | ~9K | 0.87× | |
| 47 | New York | ~10K | 0.86× | |
| 48 | Florida | ~20K | 0.85× | |
| 49 | California | ~30K | 0.78× | |
| 50 | Texas | ~20K | 0.77× |
The strongest cross-interests of the Rhône-Alpes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ted Ligety | Sports | 124.10× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 20.00× | ||
| 03 | Mikaela Shiffrin | Sports | 20.00× | ||
| 04 | Ski jumping | Sports | 20.00× | ||
| 05 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 06 | Drone racing | Sports | 20.00× | ||
| 07 | World Heritage Site | Politics & Society | 18.89× | ||
| 08 | Alison Brie | Movies & TV | 17.20× | ||
| 09 | Astro (Malaysian satellite television) | Movies & TV | 10.93× | ||
| 10 | Sweetgreen | Food & Beverages | 7.41× | ||
| 11 | Alpine skiing | Sports | 6.00× | ||
| 12 | Ski resort | Travel & Leisure | 5.93× | ||
| 13 | Hinduism | Politics & Society | 5.63× | ||
| 14 | Auto show | Cars & Mobility | 4.90× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 3.99× | ||
| 16 | Public transport | Cars & Mobility | 3.42× | ||
| 17 | Innovation | Business & Career | 3.28× | ||
| 18 | Radio | Technology & Electronics | 3.05× | ||
| 19 | Digital photography | Business & Career | 2.96× | ||
| 20 | Trader Joe's | Shopping | 2.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.45× | |
| Spirituality | BALANCE | 2.38× | |
| Patriotism | CONSERVATISM | 2.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Extroversion | THRILL | 0.95× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Rhône-Alpes has an estimated audience of 306,571 people in United States, concentrated in California and Texas.
70.5% of Rhône-Alpes fans are female, 29.5% are male, with an average age of 39.5 years.
Rhône-Alpes fans show strongest brand affinity for Alison Brie (17.2×), FIS Alpine Ski World Cup (20×), and Mikaela Shiffrin (20×) over the country average.
Rhône-Alpes fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Rhône-Alpes itself, the audience over-indexes on FIS Alpine Ski World Cup (20×), Mikaela Shiffrin (20×), World Heritage Site (18.89×), and Ted Ligety (124.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rhône-Alpes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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