Rascasse Audience Intelligence

Ski jumping Audience in United States

A data profile of the people who buy, follow and care about Ski jumping in United States — modelled from more than twelve digital signal sources. Ski jumping has an estimated audience of 708,108 people in United States.

#257among Sport in United States#10016among Topic in United States#2810in Sports

The average Ski jumping fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FIS Alpine Ski World Cup, Mikaela Shiffrin, Lindsey Vonn, with strongest over-indexing on FIS Alpine Ski World Cup (159.16× the country average).

Demographically, the Ski jumping audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ski jumping fan in United States is more male, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for FIS Alpine Ski World Cup.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski jumping profile in United States.

Audience size
708K
in United States
Gender
41.9%♀
58.1% male
Age
38.4
average years
Country rank
#29706
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski jumping fans

41.9% are female, 58.1% are male, average age 38.4.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Ski jumping audience in United States
MetricValue
Female41.9%
Male58.1%
Average age38.4
Estimated audience size708,108
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Ski jumping audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3916%
40-4919%
50+22%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Ski jumping audience comes from United States.

Worldwide audience distribution share by country for Ski jumping
CountryShare
United States16.0%
Poland13.5%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ski jumping audience in United States is strongest.

Fig. 05

Top regions by affinity

Ski jumping fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K2.51×
02New Hampshire~5K1.83×
03Wisconsin~20K1.60×
04Utah~10K1.59×
05Montana~3K1.54×
06Minnesota~20K1.49×
07Colorado~20K1.46×
08Maine~3K1.26×
09North Dakota~2K1.22×
10Massachusetts~20K1.18×
11Connecticut~8K1.18×
12Idaho~4K1.17×
13Illinois~30K1.15×
14Michigan~20K1.13×
15Iowa~7K1.12×
16Pennsylvania~30K1.09×
17Alaska~2K1.09×
18South Dakota~2K1.08×
19Oregon~8K1.03×
20Washington~10K1.02×
21Kansas~6K1.00×
22Nebraska~3K0.98×
23Virginia~20K0.97×
24Indiana~10K0.96×
25New York~40K0.95×
26Ohio~20K0.95×
27New Jersey~20K0.95×
28Rhode Island~2K0.94×
29Missouri~10K0.92×
30Washington, District of Columbia~2K0.88×
31Delaware~2K0.84×
32North Carolina~20K0.83×
33Maryland~10K0.81×
34West Virginia~3K0.81×
35New Mexico~3K0.80×
36Hawaii~2K0.78×
37Kentucky~7K0.77×
38Oklahoma~6K0.77×
39Arkansas~4K0.76×
40South Carolina~8K0.73×
41Nevada~5K0.73×
42Arizona~10K0.70×
43California~50K0.68×
44Tennessee~10K0.67×
45Mississippi~4K0.66×
46Alabama~6K0.64×
47Florida~30K0.61×
48Georgia~10K0.61×
49Louisiana~6K0.61×
50Texas~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Ski jumping, United States
0.59×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski jumping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski jumping audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports159.16×
02Mikaela ShiffrinSports151.22×
03Nordic skiingSports92.51×
04Alpine skiing combinedSports82.64×
05Giant slalomSports77.68×
06Snowcat skiingSports73.39×
07Onet.plNews69.77×
08Lindsey VonnSports54.57×
09Ski bootSports36.15×
10UEFA Nations LeagueSports35.22×
11Cross-country skiingSports26.98×
12Electric toothbrushHealth20.00×
13Freestyle skiingSports17.34×
14Princess PollyFashion & Accessoires13.40×
15Travel AdventuresTravel & Leisure11.13×
16Sprint (running)Sports10.10×
17Winter sportSports9.13×
18WNBASports8.99×
19LeaseBusiness & Career7.83×
20Wawa Inc.Shopping7.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski jumping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski jumping audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.21×
Sports ActivityPOWER2.03×
PatriotismCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski jumping audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ski jumping have in United States?

Ski jumping has an estimated audience of 708,108 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ski jumping fans?

41.9% of Ski jumping fans are female, 58.1% are male, with an average age of 38.4 years.

03

Which brands do Ski jumping fans like most?

Ski jumping fans show strongest brand affinity for FIS Alpine Ski World Cup (159.16×), Mikaela Shiffrin (151.22×), and Lindsey Vonn (54.57×) over the country average.

04

Where do Ski jumping fans live in United States?

Ski jumping fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ski jumping fans also like?

Beyond Ski jumping itself, the audience over-indexes on Mikaela Shiffrin (151.22×), Lindsey Vonn (54.57×), Nordic skiing (92.51×), and Onet.pl (69.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Ski jumping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ski jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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