Ski jumping Audience in United States

Ski jumping logo

Ski jumping has an estimated audience of 708,108 people in United States. 41.9% are female, 58.1% are male, average age 38.4. Top regions: California, New York, Texas. Top brand affinities: FIS Alpine Ski World Cup, Mikaela Shiffrin, Lindsey Vonn, Nordic skiing, Onet.pl.

The average Ski jumping fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include FIS Alpine Ski World Cup, Mikaela Shiffrin, Lindsey Vonn, with strongest over-indexing on FIS Alpine Ski World Cup (159.16× the country average). Demographically, the Ski jumping audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Ski jumping fans

Demographic split for Ski jumping audience in United States
MetricValue
Female41.9%
Male58.1%
Average age38.4
Estimated audience size708,108

Audience persona

The typical Ski jumping fan in United States is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for FIS Alpine Ski World Cup.

Top regions in United States

Top regions ranked by reach for Ski jumping in United States
RegionReachAffinity
California57,3170.74×
New York50,8911.29×
Texas35,1370.58×
Illinois31,3641.33×
Florida27,0750.56×
Michigan23,7851.28×
Colorado21,3611.91×
Wisconsin20,3271.91×
Massachusetts19,7191.41×
Pennsylvania18,6430.78×
Minnesota17,3721.71×
New Jersey16,7120.93×
Washington15,6691.1×
Utah13,8602.19×
Ohio13,1820.6×
North Carolina13,0290.61×
Virginia12,3930.72×
Georgia12,1710.56×
Connecticut10,8611.53×
Oregon9,1271.12×
Maryland8,5940.71×
Arizona8,1180.56×
Indiana7,9330.61×
New Hampshire7,6702.75×
Missouri7,3240.64×
Tennessee7,2810.51×
South Carolina5,4790.51×
Vermont5,2754.24×
Alabama4,9070.5×
Idaho4,5941.29×
Nevada4,4300.65×
Oklahoma4,3070.55×
Kentucky4,2390.48×
Louisiana4,2350.46×
Iowa3,9400.68×
Kansas3,3350.6×
Maine3,2541.28×
Montana2,9321.49×
Arkansas2,7630.47×
Washington, District of Columbia2,2711.07×
Nebraska2,2660.64×
New Mexico2,2540.63×
Alaska2,2421.48×
West Virginia2,0060.61×
Hawaii1,6990.56×
Mississippi1,6520.28×
Rhode Island1,5960.71×
Wyoming1,2981.24×
North Dakota1,1410.78×
South Dakota1,1020.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ski jumping audience
BrandAffinityCategory
FIS Alpine Ski World Cup159.16×Sports
Mikaela Shiffrin151.22×Sports
Lindsey Vonn54.57×Sports
Nordic skiing92.51×Sports
Onet.pl69.77×News
Snowcat skiing73.39×Sports
Travel Adventures11.13×Travel & Leisure
Cross-country skiing26.98×Sports
UEFA Nations League35.22×Sports
Alpine skiing combined82.64×Sports
WNBA8.99×Sports
Winter sport9.13×Sports
Wawa Inc.7.38×Shopping
Freestyle skiing17.34×Sports
Electric toothbrush20×Health
Giant slalom77.68×Sports
Sprint (running)10.1×Sports
Princess Polly13.4×Fashion & Accessoires
Lease7.83×Business & Career
Ski boot36.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ski jumping audience
TraitClusterScore
Risk AppetiteTHRILL4.82
Sports ActivityPOWER3.67
Design AffinityPREMIUM1.48
SustainabilityBALANCE1.46
TraditionCONSERVATISM1.39
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Ski jumping
CountryShare
United States16.0%
Poland13.5%
Germany9.3%

See Ski jumping audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Ski jumping have in United States?

Ski jumping has an estimated audience of 708,108 people in United States, concentrated in California and New York.

What is the gender split and age of Ski jumping fans?

41.9% of Ski jumping fans are female, 58.1% are male, with an average age of 38.4 years.

Which brands do Ski jumping fans like most?

Ski jumping fans show strongest brand affinity for FIS Alpine Ski World Cup (159.16×), Mikaela Shiffrin (151.22×), and Lindsey Vonn (54.57×) over the country average.

Where do Ski jumping fans live in United States?

Ski jumping fans in United States are most concentrated in California (reach 57,317), New York (reach 50,891), and Texas (reach 35,137). These three regions account for the largest share of the active audience.

What other brands do Ski jumping fans also like?

Beyond Ski jumping itself, the audience over-indexes on Mikaela Shiffrin (151.22×), Lindsey Vonn (54.57×), Nordic skiing (92.51×), and Onet.pl (69.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ski jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.