Onet.pl Audience in United States
Onet.pl has an estimated audience of 1,427,727 people in United States. 53.2% are female, 46.8% are male, average age 33.5. Top regions: Illinois, New York, New Jersey. Top brand affinities: Wirtualna Polska, Shefa-'Amr, Amtrak, Keeneland, Cocaine Cowboys.
The average Onet.pl fan in United States is 33.5 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, New York, New Jersey. Top brand affinities include Wirtualna Polska, Shefa-'Amr, Amtrak, with strongest over-indexing on Wirtualna Polska (512.37× the country average). Demographically, the Onet.pl audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Onet.pl fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 33.5 |
| Estimated audience size | 1,427,727 |
Audience persona
The typical Onet.pl fan in United States is balanced, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Wirtualna Polska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 680,927 | 14.32× |
| New York | 332,343 | 4.17× |
| New Jersey | 233,196 | 6.42× |
| Florida | 116,451 | 1.2× |
| Connecticut | 110,428 | 7.71× |
| California | 53,531 | 0.34× |
| Pennsylvania | 50,596 | 1.05× |
| Michigan | 35,991 | 0.96× |
| Massachusetts | 29,028 | 1.03× |
| Indiana | 22,154 | 0.85× |
| Wisconsin | 20,439 | 0.95× |
| Texas | 19,684 | 0.16× |
| Arizona | 19,683 | 0.68× |
| Ohio | 17,389 | 0.4× |
| Washington | 15,398 | 0.54× |
| North Carolina | 12,812 | 0.3× |
| Colorado | 12,636 | 0.56× |
| South Carolina | 9,608 | 0.45× |
| Nevada | 9,229 | 0.67× |
| Georgia | 8,896 | 0.2× |
| Maryland | 8,715 | 0.36× |
| Virginia | 8,212 | 0.24× |
| Tennessee | 7,206 | 0.25× |
| Missouri | 5,501 | 0.24× |
| Rhode Island | 5,008 | 1.1× |
| Minnesota | 4,322 | 0.21× |
| Oregon | 4,186 | 0.26× |
| Idaho | 3,132 | 0.44× |
| Iowa | 3,019 | 0.26× |
| Alabama | 2,235 | 0.11× |
| Hawaii | 2,148 | 0.35× |
| Washington, District of Columbia | 2,054 | 0.48× |
| Alaska | 1,860 | 0.61× |
| Oklahoma | 1,831 | 0.12× |
| Delaware | 1,781 | 0.45× |
| Utah | 1,710 | 0.13× |
| Kentucky | 1,590 | 0.09× |
| Arkansas | 1,534 | 0.13× |
| New Hampshire | 1,494 | 0.27× |
| Kansas | 1,378 | 0.12× |
| New Mexico | 1,297 | 0.18× |
| Nebraska | 1,286 | 0.18× |
| Mississippi | 1,195 | 0.1× |
| Vermont | 1,144 | 0.46× |
| Louisiana | 787 | 0.04× |
| South Dakota | 747 | 0.23× |
| Maine | 698 | 0.14× |
| Wyoming | 491 | 0.23× |
| Montana | 471 | 0.12× |
| West Virginia | 358 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wirtualna Polska | 512.37× | News |
| Shefa-'Amr | 424.58× | Travel & Leisure |
| Amtrak | 22.34× | Cars & Mobility |
| Keeneland | 126.7× | Sports |
| Cocaine Cowboys | 419.85× | Movies & TV |
| Cairns | 180.72× | Travel & Leisure |
| Topkapı Palace | 240.52× | Travel & Leisure |
| Rumelihisarı | 292.58× | Travel & Leisure |
| Sunidhi Chauhan | 162.71× | Music & Radio |
| Railfan & Railroad Magazine | 143.32× | |
| Model Railroader magazine | 114.61× | |
| Indiana University School of Dentistry | 67.34× | Business & Career |
| Belgian Warmblood | 100.56× | Pets & Animals |
| Model Railroad Hobbyist | 101.8× | |
| Planes, Trains and Automobiles | 36.36× | Movies & TV |
| Toy train | 82.44× | Kids & Family |
| Model Railroader | 62.95× | Travel & Leisure |
| Dubai World Cup | 139.21× | Sports |
| University of Stellenbosch Business School | 74.65× | Business & Career |
| Music | 3.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.16 |
| Pet Ownership | JOY | 1.93 |
| Patriotism | CONSERVATISM | 1.67 |
| Design Affinity | PREMIUM | 1.27 |
| Travelling | THRILL | 1.19 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 52.8% |
| Germany | 12.9% |
| United States | 8.7% |
See Onet.pl audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Onet.pl have in United States?
Onet.pl has an estimated audience of 1,427,727 people in United States, concentrated in Illinois and New York.
What is the gender split and age of Onet.pl fans?
53.2% of Onet.pl fans are female, 46.8% are male, with an average age of 33.5 years.
Which brands do Onet.pl fans like most?
Onet.pl fans show strongest brand affinity for Wirtualna Polska (512.37×), Shefa-'Amr (424.58×), and Amtrak (22.34×) over the country average.
Where do Onet.pl fans live in United States?
Onet.pl fans in United States are most concentrated in Illinois (reach 680,927), New York (reach 332,343), and New Jersey (reach 233,196). These three regions account for the largest share of the active audience.
What other brands do Onet.pl fans also like?
Beyond Onet.pl itself, the audience over-indexes on Shefa-'Amr (424.58×), Amtrak (22.34×), Keeneland (126.7×), and Cocaine Cowboys (419.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Onet.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.