Rascasse Audience Intelligence

Keeneland Audience in United States

A data profile of the people who buy, follow and care about Keeneland in United States — modelled from more than twelve digital signal sources. Keeneland has an estimated audience of 421,625 people in United States.

#27among Racecourse in United States#4430among POI in United States#4001in Sports

The average Keeneland fan in United States is 43.1 years old, more female, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Ohio, Indiana.

Top brand affinities include Music of Greece, Saratoga Race Course, Dubai World Cup, with strongest over-indexing on Music of Greece (476.21× the country average).

Demographically, the Keeneland audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keeneland fan in United States is more female, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Music of Greece.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keeneland profile in United States.

Audience size
422K
in United States
Gender
61.1%♀
38.9% male
Age
43.1
average years
Country rank
#40411
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keeneland fans

61.1% are female, 38.9% are male, average age 43.1.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Keeneland audience in United States
MetricValue
Female61.1%
Male38.9%
Average age43.1
Estimated audience size421,625
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Keeneland audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4926%
50+28%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Keeneland audience comes from United States.

Worldwide audience distribution share by country for Keeneland
CountryShare
United States76.7%
Spain5.3%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keeneland audience in United States is strongest.

Fig. 05

Top regions by affinity

Keeneland fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K27.24×
02Ohio~30K2.37×
03Indiana~10K1.91×
04Tennessee~10K1.65×
05West Virginia~2K1.17×
06Wyoming<1K0.87×
07Illinois~10K0.85×
08Alaska<1K0.75×
09Missouri~4K0.66×
10South Dakota<1K0.65×
11North Dakota<1K0.65×
12Georgia~8K0.64×
13Alabama~4K0.64×
14South Carolina~4K0.60×
15Montana<1K0.60×
16Michigan~6K0.59×
17Hawaii~1K0.59×
18Delaware<1K0.58×
19Arkansas~2K0.57×
20Washington, District of Columbia<1K0.57×
21North Carolina~7K0.55×
22Rhode Island<1K0.55×
23Nebraska~1K0.53×
24Idaho~1K0.53×
25Maine<1K0.53×
26New Hampshire<1K0.52×
27Wisconsin~3K0.51×
28Louisiana~3K0.51×
29New Mexico~1K0.50×
30Mississippi~2K0.49×
31Florida~10K0.47×
32Virginia~5K0.46×
33Iowa~2K0.46×
34Kansas~1K0.43×
35Pennsylvania~6K0.41×
36Oklahoma~2K0.40×
37Connecticut~2K0.40×
38Nevada~2K0.40×
39New York~9K0.38×
40Utah~1K0.38×
41Massachusetts~3K0.36×
42Maryland~3K0.36×
43Minnesota~2K0.35×
44Oregon~2K0.35×
45Colorado~2K0.34×
46New Jersey~4K0.33×
47Arizona~2K0.29×
48Washington~2K0.26×
49Texas~9K0.25×
50California~9K0.18×
Fig. 06

Affinity by region

Affinity by region — Keeneland, United States
0.18×1.00×27.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keeneland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keeneland audience
#·InterestCategoryAffinity×
01Music of GreeceMusic & Radio476.21×
02Dubai World CupSports204.34×
03Epsom Downs RacecourseSports115.25×
04Breeders' Cup ClassicSports103.49×
05Saratoga Race CourseSports98.15×
06Better Barrel RacesSports96.72×
07MinskTravel & Leisure92.08×
08Belgian WarmbloodPets & Animals88.00×
09Danish WarmbloodPets & Animals66.85×
10Breeders' CupSports61.63×
11Horse Racing NationSports50.34×
12Santa Anita ParkSports39.52×
13Belmont StakesSports38.59×
14Churchill DownsSports36.74×
15AppaloosaPets & Animals30.37×
16Kentucky DerbySports25.12×
17Thoroughbred horse racingSports18.74×
18Kentucky Wildcats footballSports17.43×
19University of KentuckyBusiness & Career17.16×
20KentuckyTravel & Leisure6.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keeneland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keeneland audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.47×
Community OrientationOPEN1.39×
TraditionCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keeneland audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Urban LifestyleOPEN0.98×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keeneland have in United States?

Keeneland has an estimated audience of 421,625 people in United States, concentrated in Kentucky and Ohio.

02

What is the gender split and age of Keeneland fans?

61.1% of Keeneland fans are female, 38.9% are male, with an average age of 43.1 years.

03

Which brands do Keeneland fans like most?

Keeneland fans show strongest brand affinity for Music of Greece (476.21×), Saratoga Race Course (98.15×), and Dubai World Cup (204.34×) over the country average.

04

Where do Keeneland fans live in United States?

Keeneland fans in United States are most concentrated in Kentucky (reach ~100K), Ohio (reach ~30K), and Indiana (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Keeneland fans also like?

Beyond Keeneland itself, the audience over-indexes on Saratoga Race Course (98.15×), Dubai World Cup (204.34×), Kentucky Derby (25.12×), and Belgian Warmblood (88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keeneland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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