Keeneland Audience in United States

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Keeneland has an estimated audience of 421,625 people in United States. 61.1% are female, 38.9% are male, average age 43.1. Top regions: Kentucky, Ohio, Indiana. Top brand affinities: Music of Greece, Saratoga Race Course, Dubai World Cup, Kentucky Derby, Belgian Warmblood.

The average Keeneland fan in United States is 43.1 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Ohio, Indiana. Top brand affinities include Music of Greece, Saratoga Race Course, Dubai World Cup, with strongest over-indexing on Music of Greece (476.21× the country average). Demographically, the Keeneland audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Keeneland fans

Demographic split for Keeneland audience in United States
MetricValue
Female61.1%
Male38.9%
Average age43.1
Estimated audience size421,625

Audience persona

The typical Keeneland fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Music of Greece.

Top regions in United States

Top regions ranked by reach for Keeneland in United States
RegionReachAffinity
Kentucky145,38627.5×
Ohio34,6222.67×
Indiana15,7982.05×
Tennessee14,8031.75×
Florida14,3080.5×
Illinois12,9500.92×
New York9,5610.41×
Texas9,0520.25×
Georgia8,1780.63×
North Carolina7,9630.63×
California7,4740.16×
Michigan6,5780.6×
Pennsylvania5,7010.4×
Missouri4,5660.67×
Alabama4,2000.71×
Virginia4,1900.41×
South Carolina3,8370.6×
New Jersey3,4470.32×
Massachusetts2,9150.35×
Wisconsin2,6190.41×
Louisiana2,5000.46×
West Virginia2,3281.19×
Maryland2,2280.31×
Colorado1,9720.3×
Arizona1,7580.2×
Arkansas1,7080.49×
Minnesota1,6170.27×
Connecticut1,3900.33×
Nevada1,2650.31×
Washington1,2310.15×
Oklahoma1,1810.25×
Iowa1,1410.33×
Mississippi1,1130.32×
Kansas9590.29×
Nebraska9150.43×
Washington, District of Columbia6360.5×
Oregon6270.13×
New Hampshire5110.31×
Utah5010.13×
Delaware4550.39×
Rhode Island3420.25×
Maine3270.22×
New Mexico3260.15×
Idaho3030.14×
Montana2960.25×
Hawaii2000.11×
South Dakota1790.18×
North Dakota1600.18×
Vermont1590.21×
Alaska950.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keeneland audience
BrandAffinityCategory
Music of Greece476.21×Music & Radio
Saratoga Race Course98.15×Sports
Dubai World Cup204.34×Sports
Kentucky Derby25.12×Sports
Belgian Warmblood88×Pets & Animals
Breeders' Cup61.63×Sports
Churchill Downs36.74×Sports
Breeders' Cup Classic103.49×Sports
Kentucky6.71×Travel & Leisure
Horse Racing Nation50.34×Sports
Belmont Stakes38.59×Sports
Thoroughbred horse racing18.74×Sports
Epsom Downs Racecourse115.25×Sports
Kentucky Wildcats football17.43×Sports
Yahoo!ショッピング4.22×
Minsk92.08×Travel & Leisure
Better Barrel Races96.72×Sports
Appaloosa30.37×Pets & Animals
University of Kentucky17.16×Business & Career
Danish Warmblood66.85×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keeneland audience
TraitClusterScore
PatriotismCONSERVATISM1.47
Community OrientationOPEN1.3
Price SensitivityPREMIUM1.27
Family OrientationCONSERVATISM1.22
Career OrientationPOWER1.2
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Keeneland
CountryShare
United States76.9%
Spain5.3%
United Kingdom2.6%

See Keeneland audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Keeneland have in United States?

Keeneland has an estimated audience of 421,625 people in United States, concentrated in Kentucky and Ohio.

What is the gender split and age of Keeneland fans?

61.1% of Keeneland fans are female, 38.9% are male, with an average age of 43.1 years.

Which brands do Keeneland fans like most?

Keeneland fans show strongest brand affinity for Music of Greece (476.21×), Saratoga Race Course (98.15×), and Dubai World Cup (204.34×) over the country average.

Where do Keeneland fans live in United States?

Keeneland fans in United States are most concentrated in Kentucky (reach 145,386), Ohio (reach 34,622), and Indiana (reach 15,798). These three regions account for the largest share of the active audience.

What other brands do Keeneland fans also like?

Beyond Keeneland itself, the audience over-indexes on Saratoga Race Course (98.15×), Dubai World Cup (204.34×), Kentucky Derby (25.12×), and Belgian Warmblood (88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keeneland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.