Rascasse Audience Intelligence

Belmont Stakes Audience in United States

A data profile of the people who buy, follow and care about Belmont Stakes in United States — modelled from more than twelve digital signal sources. Belmont Stakes has an estimated audience of 684,148 people in United States.

#8among Equestrian in United States#353among Event in United States#2876in Sports

The average Belmont Stakes fan in United States is 47.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Sveriges Television, Kentucky Derby, Alvin and the Chipmunks, with strongest over-indexing on Sveriges Television (205.44× the country average).

Demographically, the Belmont Stakes audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Belmont Stakes fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Sveriges Television.

Category: Sports · Type: Event · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belmont Stakes profile in United States.

Audience size
684K
in United States
Gender
41.6%♀
58.4% male
Age
47.8
average years
Country rank
#30326
Event in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belmont Stakes fans

41.6% are female, 58.4% are male, average age 47.8.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Belmont Stakes audience in United States
MetricValue
Female41.6%
Male58.4%
Average age47.8
Estimated audience size684,148
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Belmont Stakes audience in United States
Age bracketShare%
16-196%
20-2911%
30-3915%
40-4924%
50+44%
Fig. 04

Worldwide distribution

86.3%

of the worldwide Belmont Stakes audience comes from United States.

Worldwide audience distribution share by country for Belmont Stakes
CountryShare
United States86.3%
Canada2.5%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belmont Stakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Belmont Stakes fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K2.61×
02Delaware~3K1.81×
03New York~60K1.67×
04Pennsylvania~40K1.65×
05Maryland~20K1.64×
06Maine~3K1.36×
07Massachusetts~20K1.35×
08Connecticut~8K1.29×
09Vermont~1K1.26×
10New Jersey~20K1.23×
11Virginia~20K1.22×
12New Hampshire~3K1.22×
13Ohio~20K1.19×
14Rhode Island~2K1.19×
15Nebraska~4K1.13×
16Washington, District of Columbia~2K1.13×
17Indiana~10K1.11×
18Montana~2K1.09×
19Wyoming~1K1.09×
20Illinois~20K1.03×
21West Virginia~3K1.01×
22Wisconsin~9K0.97×
23Nevada~6K0.93×
24Florida~40K0.92×
25South Carolina~9K0.92×
26North Dakota~1K0.92×
27Tennessee~10K0.89×
28Iowa~5K0.87×
29Michigan~10K0.86×
30Louisiana~7K0.86×
31Minnesota~8K0.85×
32New Mexico~3K0.85×
33Arizona~10K0.84×
34Arkansas~4K0.84×
35North Carolina~20K0.83×
36Missouri~9K0.83×
37South Dakota~1K0.83×
38Colorado~8K0.82×
39Kansas~4K0.81×
40Oklahoma~6K0.79×
41Alabama~7K0.75×
42Idaho~2K0.73×
43Oregon~5K0.67×
44Mississippi~4K0.67×
45Georgia~10K0.64×
46Washington~8K0.61×
47Hawaii~2K0.57×
48California~40K0.56×
49Texas~30K0.55×
50Utah~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Belmont Stakes, United States
0.53×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belmont Stakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belmont Stakes audience
#·InterestCategoryAffinity×
01Sveriges TelevisionTechnology & Electronics205.44×
02KeenelandSports38.59×
03Soldier FieldSports33.48×
04Kentucky DerbySports28.01×
05AppaloosaPets & Animals22.97×
06Onet.plNews20.00×
07Lambeau FieldSports15.99×
08Wrigley FieldSports15.20×
09Alvin and the ChipmunksMusic & Radio12.57×
10Emmy RossumMovies & TV11.08×
11MongoliaTravel & Leisure7.52×
12Weather forecastingHome & Garden4.22×
13Renewable energyBusiness & Career4.11×
14Sustainable energyHome & Garden4.08×
15Solar energyHome & Garden3.85×
16FedExBusiness & Career3.06×
17Discount TireShopping3.03×
18Rail transportTravel & Leisure2.93×
19Mortgage loansBusiness & Career1.98×
20Capital OneBusiness & Career1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belmont Stakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belmont Stakes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.32×
Convenience OrientationPREMIUM1.73×
IndividualismJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belmont Stakes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.71×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Belmont Stakes have in United States?

Belmont Stakes has an estimated audience of 684,148 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Belmont Stakes fans?

41.6% of Belmont Stakes fans are female, 58.4% are male, with an average age of 47.8 years.

03

Which brands do Belmont Stakes fans like most?

Belmont Stakes fans show strongest brand affinity for Sveriges Television (205.44×), Kentucky Derby (28.01×), and Alvin and the Chipmunks (12.57×) over the country average.

04

Where do Belmont Stakes fans live in United States?

Belmont Stakes fans in United States are most concentrated in New York (reach ~60K), Florida (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Belmont Stakes fans also like?

Beyond Belmont Stakes itself, the audience over-indexes on Kentucky Derby (28.01×), Alvin and the Chipmunks (12.57×), Keeneland (38.59×), and Mongolia (7.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in United States

See Belmont Stakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Belmont Stakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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