Belmont Stakes Audience in United States

Belmont Stakes logo

Belmont Stakes has an estimated audience of 647,859 people in United States. 41.6% are female, 58.4% are male, average age 47.8. Top regions: New York, Pennsylvania, Florida. Top brand affinities: Moto Guzzi, Sveriges Television, Kentucky Derby, Keeneland, Soldier Field.

The average Belmont Stakes fan in United States is 47.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, Florida. Top brand affinities include Moto Guzzi, Sveriges Television, Kentucky Derby, with strongest over-indexing on Moto Guzzi (50.48× the country average). Demographically, the Belmont Stakes audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Equestrian

Demographics of Belmont Stakes fans

Demographic split for Belmont Stakes audience in United States
MetricValue
Female41.6%
Male58.4%
Average age47.8
Estimated audience size647,859

Audience persona

The typical Belmont Stakes fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Belmont Stakes in United States
RegionReachAffinity
New York67,1821.86×
Pennsylvania43,4281.99×
Florida39,3060.9×
California36,8280.52×
Texas28,4600.51×
Ohio24,9831.25×
New Jersey23,0921.4×
Illinois22,2271.03×
Kentucky22,1842.73×
Virginia19,2301.22×
Maryland18,9231.7×
North Carolina17,2220.88×
Massachusetts17,1501.34×
Michigan14,7100.87×
Indiana12,9761.1×
Georgia12,4080.62×
Tennessee11,2070.86×
Arizona10,7410.81×
Wisconsin9,1090.93×
South Carolina9,0150.92×
Colorado8,5510.84×
Connecticut8,1161.25×
Missouri7,9990.77×
Washington7,0020.54×
Louisiana6,7750.81×
Minnesota6,7350.73×
Nevada6,4611.03×
Alabama6,3740.7×
Oklahoma5,3720.75×
Oregon4,7010.63×
Arkansas4,6100.86×
Iowa4,4690.84×
Kansas3,9100.77×
Delaware3,8672.16×
Nebraska3,8391.18×
Maine3,6081.55×
New Hampshire2,9161.14×
Mississippi2,8000.52×
West Virginia2,6750.89×
Utah2,4330.42×
Washington, District of Columbia2,3561.21×
Rhode Island2,2631.1×
New Mexico2,1470.66×
Idaho2,1260.65×
Montana1,7600.98×
Vermont1,3511.19×
North Dakota1,1320.85×
South Dakota1,0980.73×
Wyoming9520.99×
Hawaii9410.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Belmont Stakes audience
BrandAffinityCategory
Moto Guzzi50.48×Cars & Mobility
Sveriges Television69.43×Technology & Electronics
Kentucky Derby14.48×Sports
Keeneland40.66×Sports
Soldier Field34.57×Sports
Onet.pl20×News
Mongolia7.24×Travel & Leisure
Emmy Rossum10.94×Movies & TV
Tractor Supply Company4.62×Shopping
Appaloosa19.5×Pets & Animals
Fox News Channel1.67×Movies & TV
PSV Eindhoven20×Sports
Hobby Lobby2.13×Home & Garden
Antonio Brown7.87×Sports
United States Postal Service2.06×Business & Career
Aldi2×Shopping
Gambling2.21×Games
FA Cup Final65.65×Sports
Wrigley Field16.44×Sports
Manny Machado12.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Belmont Stakes audience
TraitClusterScore
PatriotismCONSERVATISM2.4
Need for SecurityCONSERVATISM1.6
IndividualismJOY1.51
Community OrientationOPEN1.49
Quality AwarenessPREMIUM1.44
SpiritualityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Belmont Stakes
CountryShare
United States85.6%
Canada2.6%
United Kingdom2.4%

See Belmont Stakes audiences in other countries

More Equestrian audiences in United States

Frequently asked questions

How many fans does Belmont Stakes have in United States?

Belmont Stakes has an estimated audience of 647,859 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Belmont Stakes fans?

41.6% of Belmont Stakes fans are female, 58.4% are male, with an average age of 47.8 years.

Which brands do Belmont Stakes fans like most?

Belmont Stakes fans show strongest brand affinity for Moto Guzzi (50.48×), Sveriges Television (69.43×), and Kentucky Derby (14.48×) over the country average.

Where do Belmont Stakes fans live in United States?

Belmont Stakes fans in United States are most concentrated in New York (reach 67,182), Pennsylvania (reach 43,428), and Florida (reach 39,306). These three regions account for the largest share of the active audience.

What other brands do Belmont Stakes fans also like?

Beyond Belmont Stakes itself, the audience over-indexes on Sveriges Television (69.43×), Kentucky Derby (14.48×), Keeneland (40.66×), and Soldier Field (34.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Belmont Stakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.