Belmont Stakes Audience in United States

Belmont Stakes logo

Belmont Stakes has an estimated audience of 647,859 people in United States. 41.6% are female, 58.4% are male, average age 47.8. Top regions: New York, Pennsylvania, Florida. Top brand affinities: Mount Hermon, Building envelope, Minnesota, Alaska, Pillow.

The average Belmont Stakes fan in United States is 47.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, Florida. Top brand affinities include Mount Hermon, Building envelope, Minnesota, with strongest over-indexing on Mount Hermon (65.65× the country average). Demographically, the Belmont Stakes audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Equestrian

Demographics of Belmont Stakes fans

Demographic split for Belmont Stakes audience in United States
MetricValue
Female41.6%
Male58.4%
Average age47.8
Estimated audience size647,859

Audience persona

The typical Belmont Stakes fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Mount Hermon.

Top regions in United States

Top regions ranked by reach for Belmont Stakes in United States
RegionReachAffinity
New York67,1821.86×
Pennsylvania43,4281.99×
Florida39,3060.9×
California36,8280.52×
Texas28,4600.51×
Ohio24,9831.25×
New Jersey23,0921.4×
Illinois22,2271.03×
Kentucky22,1842.73×
Virginia19,2301.22×
Maryland18,9231.7×
North Carolina17,2220.88×
Massachusetts17,1501.34×
Michigan14,7100.87×
Indiana12,9761.1×
Georgia12,4080.62×
Tennessee11,2070.86×
Arizona10,7410.81×
Wisconsin9,1090.93×
South Carolina9,0150.92×
Colorado8,5510.84×
Connecticut8,1161.25×
Missouri7,9990.77×
Washington7,0020.54×
Louisiana6,7750.81×
Minnesota6,7350.73×
Nevada6,4611.03×
Alabama6,3740.7×
Oklahoma5,3720.75×
Oregon4,7010.63×
Arkansas4,6100.86×
Iowa4,4690.84×
Kansas3,9100.77×
Delaware3,8672.16×
Nebraska3,8391.18×
Maine3,6081.55×
New Hampshire2,9161.14×
Mississippi2,8000.52×
West Virginia2,6750.89×
Utah2,4330.42×
Washington, District of Columbia2,3561.21×
Rhode Island2,2631.1×
New Mexico2,1470.66×
Idaho2,1260.65×
Montana1,7600.98×
Vermont1,3511.19×
North Dakota1,1320.85×
South Dakota1,0980.73×
Wyoming9520.99×
Hawaii9410.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Belmont Stakes audience
BrandAffinityCategory
Mount Hermon65.65×Travel & Leisure
Building envelope20×Home & Garden
Minnesota2.22×Travel & Leisure
Alaska1.69×Travel & Leisure
Pillow2.02×Home & Garden
Unique Gifts2.03×Shopping
Nationality1.7×Politics & Society
MK3.08×Music & Radio
3D printing1.84×Technology & Electronics
N1 road (South Africa)2.99×Travel & Leisure
Kevin Harrington (entrepreneur)19.43×Business & Career
Diane Sawyer5.85×Movies & TV
Nebraska1.72×Travel & Leisure
N1 road (South Africa)2.59×Travel & Leisure
Voter registration2.88×Politics & Society
Urban horticulture2.16×Home & Garden
Nebraska Cornhuskers football2.11×Sports
Tech News5.41×Technology & Electronics
Noodle (Gorillaz)2.07×Music & Radio
Birthday Gifts1.82×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Belmont Stakes audience
TraitClusterScore
PatriotismCONSERVATISM2.4
Need for SecurityCONSERVATISM1.6
IndividualismJOY1.51
Community OrientationOPEN1.49
Quality AwarenessPREMIUM1.44
SpiritualityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Belmont Stakes
CountryShare
United States85.6%
Canada2.6%
United Kingdom2.4%

See Belmont Stakes audiences in other countries

More Equestrian audiences in United States

Frequently asked questions

How many fans does Belmont Stakes have in United States?

Belmont Stakes has an estimated audience of 647,859 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Belmont Stakes fans?

41.6% of Belmont Stakes fans are female, 58.4% are male, with an average age of 47.8 years.

Which brands do Belmont Stakes fans like most?

Belmont Stakes fans show strongest brand affinity for Mount Hermon (65.65×), Building envelope (20×), and Minnesota (2.22×) over the country average.

Where do Belmont Stakes fans live in United States?

Belmont Stakes fans in United States are most concentrated in New York (reach 67,182), Pennsylvania (reach 43,428), and Florida (reach 39,306). These three regions account for the largest share of the active audience.

What other brands do Belmont Stakes fans also like?

Beyond Belmont Stakes itself, the audience over-indexes on Building envelope (20×), Minnesota (2.22×), Alaska (1.69×), and Pillow (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Belmont Stakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.