Rascasse Audience Intelligence

Sveriges Television Target Market in United States

A data profile of the people who buy, follow and care about Sveriges Television in United States — modelled from more than twelve digital signal sources. Sveriges Television has an estimated audience of 646,903 people in United States.

#21among Mobile phone operator in United States#3233among Brand in United States#911in Technology & Electronics

The average Sveriges Television fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Belmont Stakes, Giant Food, SMU Mustangs, with strongest over-indexing on Belmont Stakes (205.44× the country average).

Demographically, the Sveriges Television audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sveriges Television fan in United States is more male, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Belmont Stakes.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sveriges Television profile in United States.

Audience size
647K
in United States
Gender
43.9%♀
56.1% male
Age
32.2
average years
Country rank
#31386
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sveriges Television

43.9% are female, 56.1% are male, average age 32.2.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Sveriges Television audience in United States
MetricValue
Female43.9%
Male56.1%
Average age32.2
Estimated audience size646,903
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Sveriges Television audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Sveriges Television audience comes from United States.

Worldwide audience distribution share by country for Sveriges Television
CountryShare
Sweden68.1%
United States5.4%
Norway2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sveriges Television audience in United States is strongest.

Fig. 05

Top regions by affinity

Sveriges Television customers by region in United States
#RegionReachAffinity×
01West Virginia~5K1.75×
02Kentucky~10K1.30×
03Tennessee~20K1.21×
04Missouri~10K1.20×
05Maine~3K1.16×
06New Hampshire~3K1.15×
07South Dakota~2K1.15×
08Ohio~20K1.14×
09Arkansas~6K1.13×
10Alaska~2K1.13×
11Alabama~10K1.11×
12North Dakota~1K1.11×
13Pennsylvania~20K1.10×
14North Carolina~20K1.08×
15Idaho~3K1.07×
16Virginia~20K1.06×
17Kansas~5K1.06×
18Louisiana~9K1.05×
19Mississippi~6K1.05×
20Massachusetts~10K1.04×
21Nebraska~3K1.04×
22Connecticut~7K1.03×
23Indiana~10K1.00×
24Oklahoma~7K1.00×
25Vermont~1K0.99×
26Florida~40K0.98×
27South Carolina~9K0.98×
28Wisconsin~9K0.97×
29Rhode Island~2K0.97×
30Iowa~5K0.96×
31Montana~2K0.96×
32Arizona~10K0.95×
33Illinois~20K0.94×
34Michigan~20K0.94×
35Delaware~2K0.89×
36Texas~50K0.88×
37Oregon~6K0.88×
38Georgia~20K0.87×
39New Mexico~3K0.87×
40Colorado~9K0.86×
41Minnesota~8K0.86×
42New York~30K0.84×
43Washington~10K0.84×
44Washington, District of Columbia~2K0.83×
45California~60K0.82×
46Maryland~9K0.82×
47Hawaii~2K0.82×
48Utah~5K0.81×
49New Jersey~10K0.78×
50Nevada~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Sveriges Television, United States
0.75×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sveriges Television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sveriges Television audience
#·InterestCategoryAffinity×
01Belmont StakesSports205.44×
02Weekend Max MaraFashion & Accessoires178.11×
03SMU MustangsSports172.67×
04Giant Food StoresShopping90.51×
05Gina TricotFashion & Accessoires79.47×
06Higher LearningMovies & TV78.54×
07Escola do Marketing DigitalBusiness & Career74.14×
08Giant FoodFood & Beverages70.11×
09A Home of Our OwnMovies & TV63.00×
10Edvin RydingMovies & TV51.19×
11Josie MaranFashion & Accessoires39.57×
12Destination XMovies & TV38.84×
13TatchaBeauty & Wellness35.26×
14Alvin and the ChipmunksMusic & Radio21.29×
15HudlSports21.07×
16Larry BirdSports14.31×
17WegmansShopping8.81×
18PrayerPolitics & Society6.14×
19FaithPolitics & Society5.01×
20WalgreensShopping3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sveriges Television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sveriges Television audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.69×
SustainabilityBALANCE1.64×
Design AffinityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sveriges Television audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.64×
Community OrientationOPEN0.72×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sveriges Television's target market in United States?

Sveriges Television's target market in United States covers an estimated 646,903 people, concentrated in California and Texas.

02

What is the gender split and age of Sveriges Television customers?

43.9% of the Sveriges Television audience are female, 56.1% are male, with an average age of 32.2 years.

03

Which brands do Sveriges Television fans like most?

Sveriges Television fans show strongest brand affinity for Belmont Stakes (205.44×), Giant Food (70.11×), and SMU Mustangs (172.67×) over the country average.

04

Where do Sveriges Television fans live in United States?

Sveriges Television fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sveriges Television fans also like?

Beyond Sveriges Television itself, the audience over-indexes on Giant Food (70.11×), SMU Mustangs (172.67×), Giant Food Stores (90.51×), and Hudl (21.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sveriges Television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sveriges Television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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