Destination X Audience in United States

Destination X logo

Destination X has an estimated audience of 1,024,335 people in United States. 47.6% are female, 52.4% are male, average age 30.4. Top regions: California, New York, Texas. Top brand affinities: Moby, Super Size Me, La Scala, Yandex, Google Maps.

The average Destination X fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Moby, Super Size Me, La Scala, with strongest over-indexing on Moby (146.49× the country average). Demographically, the Destination X audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Destination X fans

Demographic split for Destination X audience in United States
MetricValue
Female47.6%
Male52.4%
Average age30.4
Estimated audience size1,024,335

Audience persona

The typical Destination X fan in United States is balanced, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Moby.

Top regions in United States

Top regions ranked by reach for Destination X in United States
RegionReachAffinity
California92,8050.82×
New York52,6220.92×
Texas50,5840.57×
Florida47,2420.68×
Pennsylvania26,5970.77×
Ohio24,5130.78×
Georgia23,2500.74×
Michigan23,2400.87×
Illinois21,1350.62×
Tennessee19,5450.95×
North Carolina18,7520.61×
Virginia17,3810.7×
Massachusetts17,3750.86×
New Jersey17,2520.66×
Indiana13,4450.72×
Maryland12,3530.7×
Washington11,6400.57×
Mississippi11,0171.31×
Arizona10,3890.5×
Missouri10,1730.62×
Minnesota9,9830.68×
Kentucky9,8910.77×
South Carolina9,4870.62×
Wisconsin9,2470.6×
Alabama9,1180.64×
Colorado8,6230.53×
Oregon8,6200.73×
Louisiana7,8360.59×
Arkansas7,8300.93×
Oklahoma7,6570.67×
Kansas7,5610.94×
West Virginia6,8211.43×
Iowa6,7790.8×
Connecticut6,5940.64×
Nevada5,8210.59×
New Hampshire5,6201.39×
Hawaii5,6161.28×
Idaho5,4591.06×
Alaska5,4462.49×
Utah4,9980.54×
Nebraska4,7700.93×
Montana4,7471.67×
Rhode Island4,7041.44×
Maine4,7011.28×
South Dakota4,6861.98×
North Dakota4,5622.17×
Wyoming4,4142.91×
New Mexico4,3800.85×
Vermont4,2702.37×
Delaware3,8881.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Destination X audience
BrandAffinityCategory
Moby146.49×Music & Radio
Super Size Me102.28×Movies & TV
La Scala242.37×Arts & Culture
Yandex64.27×Technology & Electronics
Google Maps5.79×Internet & Social Media
Kajol53.52×Movies & TV
Burn After Reading32.85×Movies & TV
Brokeback Mountain16.66×Movies & TV
Ellen Pompeo18.61×Movies & TV
Autism Awareness9.72×Health
Diabetes mellitus awareness6.39×Health
Richard Gere14.15×Movies & TV
Xavi38.39×Sports
Bolero14.81×Music & Radio
Indeed.com3.41×Business & Career
Massive open online course15.77×Business & Career
Singer-songwriter3.04×Music & Radio
Microblogging6.66×Technology & Electronics
Hair Extensions4.44×Beauty & Wellness
Sveriges Television28.4×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Destination X audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
Risk AppetiteTHRILL1.49
Early Adopter MentalityPOWER1.4
Family OrientationCONSERVATISM1.31
Career OrientationPOWER1.3
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Destination X
CountryShare
United Kingdom56.3%
United States34.1%
Canada2.8%

See Destination X audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Destination X have in United States?

Destination X has an estimated audience of 1,024,335 people in United States, concentrated in California and New York.

What is the gender split and age of Destination X fans?

47.6% of Destination X fans are female, 52.4% are male, with an average age of 30.4 years.

Which brands do Destination X fans like most?

Destination X fans show strongest brand affinity for Moby (146.49×), Super Size Me (102.28×), and La Scala (242.37×) over the country average.

Where do Destination X fans live in United States?

Destination X fans in United States are most concentrated in California (reach 92,805), New York (reach 52,622), and Texas (reach 50,584). These three regions account for the largest share of the active audience.

What other brands do Destination X fans also like?

Beyond Destination X itself, the audience over-indexes on Super Size Me (102.28×), La Scala (242.37×), Yandex (64.27×), and Google Maps (5.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Destination X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.