Rascasse Audience Intelligence

Destination X Audience in United States

A data profile of the people who buy, follow and care about Destination X in United States — modelled from more than twelve digital signal sources. Destination X has an estimated audience of 531,335 people in United States.

#3087among Movie / TV Show / Series in United States#6592in Movies & TV

The average Destination X fan in United States is 32.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Moby, Super Size Me, Yandex, with strongest over-indexing on Moby (187.64× the country average).

Demographically, the Destination X audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Destination X fan in United States is balanced, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Moby.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Destination X profile in United States.

Audience size
531K
in United States
Gender
49.6%♀
50.4% male
Age
32.6
average years
Country rank
#35372
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Destination X viewers

49.6% are female, 50.4% are male, average age 32.6.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Destination X audience in United States
MetricValue
Female49.6%
Male50.4%
Average age32.6
Estimated audience size531,335
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Destination X audience in United States
Age bracketShare%
16-1942%
20-2917%
30-3914%
40-4914%
50+12%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Destination X audience comes from United States.

Worldwide audience distribution share by country for Destination X
CountryShare
United Kingdom69.2%
United States21.0%
Canada2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Destination X audience in United States is strongest.

Fig. 05

Top regions by affinity

Destination X fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K1.29×
02Missouri~20K1.22×
03Iowa~10K1.20×
04Kentucky~20K1.16×
05Kansas~10K1.15×
06Idaho~6K1.15×
07Minnesota~20K1.13×
08South Carolina~20K1.12×
09Oklahoma~10K1.12×
10Ohio~40K1.11×
11Indiana~20K1.11×
12Alabama~20K1.10×
13Utah~10K1.08×
14Arkansas~10K1.08×
15North Dakota~2K1.08×
16Michigan~30K1.07×
17West Virginia~5K1.07×
18Maine~4K1.07×
19Nebraska~6K1.06×
20South Dakota~3K1.06×
21Alaska~2K1.06×
22Oregon~10K1.05×
23Montana~3K1.05×
24Colorado~20K1.04×
25Wisconsin~20K1.03×
26Vermont~2K1.01×
27Pennsylvania~40K1.00×
28New Hampshire~4K1.00×
29Mississippi~9K0.99×
30Washington~20K0.98×
31Rhode Island~3K0.98×
32Florida~70K0.97×
33Hawaii~4K0.97×
34Delaware~3K0.97×
35North Carolina~30K0.95×
36Arizona~20K0.95×
37Georgia~30K0.94×
38Illinois~30K0.93×
39Texas~80K0.89×
40Virginia~20K0.89×
41Louisiana~10K0.89×
42Washington, District of Columbia~3K0.89×
43Massachusetts~20K0.87×
44Nevada~9K0.87×
45Maryland~20K0.85×
46Connecticut~9K0.85×
47New Jersey~20K0.83×
48New Mexico~4K0.80×
49New York~50K0.75×
50California~90K0.73×
Fig. 06

Affinity by region

Affinity by region — Destination X, United States
0.73×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Destination X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Destination X audience
#·InterestCategoryAffinity×
01MobyMusic & Radio187.64×
02La ScalaArts & Culture179.85×
03Super Size MeMovies & TV104.52×
04YandexTechnology & Electronics93.36×
05KajolMovies & TV43.35×
06Sveriges TelevisionTechnology & Electronics38.84×
07Akame ga Kill!Literature29.58×
08GumtreeHome & Garden23.17×
09Burn After ReadingMovies & TV22.98×
10Liza MinnelliMusic & Radio20.21×
11Proton (automobile)Cars & Mobility20.00×
12Massive open online courseBusiness & Career19.02×
13Roland GarrosSports17.94×
14Bette MidlerMusic & Radio17.13×
15Tennis ChannelSports16.82×
16Ellen PompeoMovies & TV14.63×
17BoleroMusic & Radio12.59×
18Jennifer Love HewittMovies & TV10.55×
19Toy Story (franchise)Movies & TV9.07×
20Winona RyderMovies & TV7.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Destination X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Destination X audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Career OrientationPOWER1.52×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Destination X audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Pet OwnershipJOY0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Destination X have in United States?

Destination X has an estimated audience of 531,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Destination X viewers?

49.6% of Destination X fans are female, 50.4% are male, with an average age of 32.6 years.

03

Which brands do Destination X fans like most?

Destination X fans show strongest brand affinity for Moby (187.64×), Super Size Me (104.52×), and Yandex (93.36×) over the country average.

04

Where do Destination X fans live in United States?

Destination X fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Destination X fans also like?

Beyond Destination X itself, the audience over-indexes on Super Size Me (104.52×), Yandex (93.36×), La Scala (179.85×), and Liza Minnelli (20.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Destination X audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Destination X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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