Proton (automobile) Audience in United States

Proton (automobile) logo

Proton (automobile) has an estimated audience of 1,208,055 people in United States. 34.7% are female, 65.3% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Opi, Abruzzo, Abraham Lincoln: Vampire Hunter, Proton Saga, Firestone Complete Auto Care, Nicholas Hoult.

The average Proton (automobile) fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Opi, Abruzzo, Abraham Lincoln: Vampire Hunter, Proton Saga, with strongest over-indexing on Opi, Abruzzo (444.15× the country average). Demographically, the Proton (automobile) audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Proton (automobile) fans

Demographic split for Proton (automobile) audience in United States
MetricValue
Female34.7%
Male65.3%
Average age31.1
Estimated audience size1,208,055

Audience persona

The typical Proton (automobile) fan in United States is more male, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Opi, Abruzzo.

Top regions in United States

Top regions ranked by reach for Proton (automobile) in United States
RegionReachAffinity
California185,5111.4×
Texas121,0401.17×
Florida108,3991.33×
New York81,4131.21×
Georgia47,8451.29×
Illinois42,6481.06×
Washington39,9331.65×
North Carolina38,7961.07×
Virginia36,4301.24×
Pennsylvania35,4280.87×
Ohio31,9540.86×
Michigan28,5920.91×
Massachusetts27,9151.17×
Arizona27,4591.11×
Tennessee25,8291.07×
New Jersey25,7240.84×
Colorado22,6031.19×
Indiana22,4481.02×
Maryland18,6570.9×
Oregon18,5121.34×
Missouri17,9760.92×
South Carolina15,6310.86×
Minnesota15,2070.88×
Alabama14,9760.89×
Connecticut14,8701.23×
Kentucky14,5650.96×
Louisiana13,7590.88×
Oklahoma13,3541×
Nevada12,9821.11×
Wisconsin12,8740.71×
Arkansas10,5881.06×
Utah10,2320.95×
Kansas9,3020.98×
Mississippi8,1840.82×
New Mexico7,4971.24×
Iowa6,3920.64×
Idaho6,0411×
Hawaii5,9221.14×
West Virginia5,3490.95×
Nebraska4,5930.76×
New Hampshire4,3930.92×
Maine4,3831.01×
Washington, District of Columbia4,2891.18×
Montana3,1590.94×
Rhode Island2,8690.75×
Delaware2,3980.72×
Alaska2,2190.86×
South Dakota1,8580.67×
Vermont1,7870.84×
North Dakota1,7440.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Proton (automobile) audience
BrandAffinityCategory
Opi, Abruzzo444.15×Travel & Leisure
Abraham Lincoln: Vampire Hunter126.21×Movies & TV
Proton Saga346.19×Cars & Mobility
Firestone Complete Auto Care27.14×Cars & Mobility
Nicholas Hoult27.75×Movies & TV
Charlie Hunnam22.77×Movies & TV
Perodua203.19×Cars & Mobility
Google News11.16×News
Chemical Guys62.96×Home & Garden
Mothers Polish123.96×Cars & Mobility
Peacemaker5.03×Movies & TV
Jack the Giant Slayer61.76×Movies & TV
Tour of Japan185.11×Sports
This Is England97.03×Movies & TV
The Grocery106.89×Literature
Made in USA6.8×Business & Career
Gumtree33.28×Home & Garden
WBFF41.71×Sports
Porsche Carrera85.73×Cars & Mobility
Treehouse (company)35.82×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Proton (automobile) audience
TraitClusterScore
ExtroversionTHRILL1.68
Risk AppetiteTHRILL1.43
Luxury OrientationPREMIUM1.31
Early Adopter MentalityPOWER1.27
Sports ActivityPOWER1.22
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Proton (automobile)
CountryShare
Malaysia18.5%
China14.9%
United States12.5%

See Proton (automobile) audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Proton (automobile) have in United States?

Proton (automobile) has an estimated audience of 1,208,055 people in United States, concentrated in California and Texas.

What is the gender split and age of Proton (automobile) fans?

34.7% of Proton (automobile) fans are female, 65.3% are male, with an average age of 31.1 years.

Which brands do Proton (automobile) fans like most?

Proton (automobile) fans show strongest brand affinity for Opi, Abruzzo (444.15×), Abraham Lincoln: Vampire Hunter (126.21×), and Proton Saga (346.19×) over the country average.

Where do Proton (automobile) fans live in United States?

Proton (automobile) fans in United States are most concentrated in California (reach 185,511), Texas (reach 121,040), and Florida (reach 108,399). These three regions account for the largest share of the active audience.

What other brands do Proton (automobile) fans also like?

Beyond Proton (automobile) itself, the audience over-indexes on Abraham Lincoln: Vampire Hunter (126.21×), Proton Saga (346.19×), Firestone Complete Auto Care (27.14×), and Nicholas Hoult (27.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Proton (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.