Rascasse Audience Intelligence

Proton (automobile) Target Market in United States

A data profile of the people who buy, follow and care about Proton (automobile) in United States — modelled from more than twelve digital signal sources. Proton (automobile) has an estimated audience of 1,358,009 people in United States.

#40among Car manufacturer in United States#1948among Brand in United States#620in Cars & Mobility

The average Proton (automobile) fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Opi, Abruzzo, Abraham Lincoln: Vampire Hunter, Proton Saga, with strongest over-indexing on Opi, Abruzzo (444.15× the country average).

Demographically, the Proton (automobile) audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Proton (automobile) fan in United States is more male, around 31.1 years old, with strong Spirituality tendencies and a notable affinity for Opi, Abruzzo.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Proton (automobile) profile in United States.

Audience size
1.4M
in United States
Gender
34.7%♀
65.3% male
Age
31.1
average years
Country rank
#19089
Brand in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Proton (automobile)

34.7% are female, 65.3% are male, average age 31.1.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Proton (automobile) audience in United States
MetricValue
Female34.7%
Male65.3%
Average age31.1
Estimated audience size1,358,009
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Proton (automobile) audience in United States
Age bracketShare%
16-1947%
20-2917%
30-3914%
40-4913%
50+9%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Proton (automobile) audience comes from United States.

Worldwide audience distribution share by country for Proton (automobile)
CountryShare
Malaysia17.5%
China14.1%
United States13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Proton (automobile) audience in United States is strongest.

Fig. 05

Top regions by affinity

Proton (automobile) customers by region in United States
#RegionReachAffinity×
01Washington~40K1.61×
02Oregon~20K1.29×
03California~200K1.28×
04Georgia~50K1.23×
05North Carolina~40K1.17×
06New Mexico~7K1.17×
07Florida~100K1.16×
08Virginia~30K1.16×
09Colorado~20K1.16×
10Massachusetts~30K1.14×
11Hawaii~6K1.14×
12Washington, District of Columbia~4K1.13×
13New York~70K1.11×
14Arizona~30K1.11×
15Nevada~10K1.11×
16Oklahoma~10K1.10×
17Tennessee~30K1.09×
18Connecticut~10K1.09×
19Texas~100K1.07×
20Kansas~10K1.05×
21Utah~10K1.03×
22Indiana~20K1.02×
23Alaska~3K1.02×
24West Virginia~6K1.01×
25Missouri~20K1.00×
26Kentucky~20K1.00×
27Maine~4K0.98×
28North Dakota~2K0.98×
29Illinois~40K0.97×
30Ohio~40K0.97×
31Arkansas~10K0.97×
32Idaho~6K0.97×
33Montana~3K0.96×
34Minnesota~20K0.94×
35Vermont~2K0.93×
36Alabama~20K0.91×
37Maryland~20K0.90×
38New Hampshire~4K0.90×
39Pennsylvania~40K0.89×
40New Jersey~30K0.87×
41South Carolina~20K0.86×
42Michigan~30K0.85×
43South Dakota~2K0.83×
44Louisiana~10K0.82×
45Mississippi~8K0.82×
46Nebraska~5K0.78×
47Rhode Island~3K0.77×
48Wisconsin~10K0.75×
49Delaware~2K0.73×
50Iowa~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Proton (automobile), United States
0.69×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Proton (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Proton (automobile) audience
#·InterestCategoryAffinity×
01Opi, AbruzzoTravel & Leisure444.15×
02Proton SagaCars & Mobility346.19×
03PeroduaCars & Mobility203.19×
04Tour of JapanSports185.11×
05Abraham Lincoln: Vampire HunterMovies & TV126.21×
06Mothers PolishCars & Mobility123.96×
07The GroceryLiterature106.89×
08This Is EnglandMovies & TV97.03×
09Porsche CarreraCars & Mobility85.73×
10AnimaxMovies & TV68.08×
11Chemical GuysHome & Garden62.96×
12Jack the Giant SlayerMovies & TV61.76×
13WBFFSports41.71×
14GumtreeHome & Garden33.28×
15Nicholas HoultMovies & TV27.75×
16Firestone Complete Auto CareCars & Mobility27.14×
17Charlie HunnamMovies & TV22.77×
18Google NewsNews11.16×
19Made in USABusiness & Career6.80×
20PeacemakerMovies & TV5.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Proton (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Proton (automobile) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.41×
Need for SecurityCONSERVATISM2.36×
Luxury OrientationPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Proton (automobile) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.69×
CreativityOPEN0.71×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Proton (automobile)'s target market in United States?

Proton (automobile)'s target market in United States covers an estimated 1,358,009 people, concentrated in California and Texas.

02

What is the gender split and age of Proton (automobile) customers?

34.7% of the Proton (automobile) audience are female, 65.3% are male, with an average age of 31.1 years.

03

Which brands do Proton (automobile) fans like most?

Proton (automobile) fans show strongest brand affinity for Opi, Abruzzo (444.15×), Abraham Lincoln: Vampire Hunter (126.21×), and Proton Saga (346.19×) over the country average.

04

Where do Proton (automobile) fans live in United States?

Proton (automobile) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Proton (automobile) fans also like?

Beyond Proton (automobile) itself, the audience over-indexes on Abraham Lincoln: Vampire Hunter (126.21×), Proton Saga (346.19×), Firestone Complete Auto Care (27.14×), and Nicholas Hoult (27.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Proton (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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