Rascasse Audience Intelligence

WBFF Audience in United States

A data profile of the people who buy, follow and care about WBFF in United States — modelled from more than twelve digital signal sources. WBFF has an estimated audience of 732,910 people in United States.

#289among NGO / Political Party in United States#2736in Sports

The average WBFF fan in United States is 42.0 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Florida.

Top brand affinities include ClassPass, Mikaela Shiffrin, Proton (automobile), with strongest over-indexing on ClassPass (191.39× the country average).

Demographically, the WBFF audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WBFF fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for ClassPass.

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WBFF profile in United States.

Audience size
733K
in United States
Gender
53.4%♀
46.6% male
Age
42.0
average years
Country rank
#29061
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WBFF fans

53.4% are female, 46.6% are male, average age 42.0.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for WBFF audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.0
Estimated audience size732,910
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the WBFF audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

92.4%

of the worldwide WBFF audience comes from United States.

Worldwide audience distribution share by country for WBFF
CountryShare
United States92.4%
Brazil3.5%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WBFF audience in United States is strongest.

Fig. 05

Top regions by affinity

WBFF fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~400K33.89×
02Washington, District of Columbia~8K3.71×
03Delaware~5K2.34×
04West Virginia~4K1.17×
05Virginia~20K0.91×
06Alaska~1K0.88×
07North Dakota~1K0.87×
08Vermont~1K0.87×
09South Dakota~1K0.86×
10Montana~2K0.85×
11New Mexico~3K0.83×
12Hawaii~3K0.83×
13Nebraska~3K0.82×
14Idaho~3K0.82×
15New Hampshire~2K0.82×
16Maine~2K0.82×
17Arkansas~5K0.81×
18Mississippi~5K0.81×
19Rhode Island~2K0.80×
20Iowa~5K0.79×
21Utah~5K0.76×
22Oregon~6K0.75×
23Oklahoma~6K0.75×
24Kansas~4K0.75×
25Nevada~5K0.68×
26Wisconsin~7K0.67×
27Alabama~7K0.67×
28Minnesota~7K0.66×
29Louisiana~6K0.66×
30Kentucky~6K0.65×
31Missouri~8K0.64×
32Connecticut~5K0.63×
33Colorado~7K0.59×
34Pennsylvania~10K0.57×
35Arizona~8K0.56×
36Indiana~7K0.56×
37South Carolina~6K0.56×
38Tennessee~8K0.55×
39Michigan~10K0.53×
40Washington~8K0.52×
41Massachusetts~7K0.48×
42Illinois~10K0.46×
43North Carolina~10K0.46×
44New Jersey~8K0.45×
45Ohio~10K0.43×
46Georgia~9K0.42×
47Florida~20K0.38×
48New York~10K0.33×
49Texas~20K0.29×
50California~20K0.25×
Fig. 06

Affinity by region

Affinity by region — WBFF, United States
0.25×1.00×33.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WBFF audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WBFF audience
#·InterestCategoryAffinity×
01ClassPassSports191.39×
02Mikaela ShiffrinSports47.70×
03Gumball 3000Cars & Mobility45.39×
04Proton (automobile)Cars & Mobility41.71×
05China Anne McClainMovies & TV16.28×
06SpraygroundFashion & Accessoires15.33×
07Matthew StaffordSports11.16×
08Ross LynchMovies & TV11.16×
09KeyBankBusiness & Career8.84×
10Jackie ChanMovies & TV8.74×
11Mr. OlympiaSports7.62×
12Fifth Third BankBusiness & Career6.83×
13Brittany SnowMovies & TV6.72×
14Baltimore OriolesSports6.44×
15Protein barFood & Beverages4.50×
16AerobicsSports4.14×
17Diaper bagKids & Family3.50×
18LivemusicMusic & Radio2.70×
19Bass guitarMusic & Radio2.43×
20SupermanMovies & TV2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WBFF audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WBFF audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Career OrientationPOWER1.47×
TravellingTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WBFF audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
ExtroversionTHRILL0.75×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WBFF have in United States?

WBFF has an estimated audience of 732,910 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of WBFF fans?

53.4% of WBFF fans are female, 46.6% are male, with an average age of 42.0 years.

03

Which brands do WBFF fans like most?

WBFF fans show strongest brand affinity for ClassPass (191.39×), Mikaela Shiffrin (47.7×), and Proton (automobile) (41.71×) over the country average.

04

Where do WBFF fans live in United States?

WBFF fans in United States are most concentrated in Maryland (reach ~400K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do WBFF fans also like?

Beyond WBFF itself, the audience over-indexes on Mikaela Shiffrin (47.7×), Proton (automobile) (41.71×), Sprayground (15.33×), and Matthew Stafford (11.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See WBFF audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WBFF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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