FAFSA Audience in United States

FAFSA logo

FAFSA has an estimated audience of 14,175,775 people in United States. 61.6% are female, 38.4% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Scholarship, Emily Osment, Grant (money), Ghastly, College Board.

The average FAFSA fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scholarship, Emily Osment, Grant (money), with strongest over-indexing on Scholarship (7.38× the country average). Demographically, the FAFSA audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of FAFSA fans

Demographic split for FAFSA audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.9
Estimated audience size14,175,775

Audience persona

The typical FAFSA fan in United States is more female, around 37.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Scholarship.

Top regions in United States

Top regions ranked by reach for FAFSA in United States
RegionReachAffinity
California2,211,6931.42×
Texas1,584,2891.3×
Florida1,118,0151.16×
New York848,2901.07×
Georgia551,0241.26×
Illinois511,0581.08×
North Carolina463,5301.09×
Pennsylvania433,8270.91×
Ohio414,1590.95×
Michigan391,2421.06×
New Jersey373,8561.04×
Virginia334,4290.97×
Tennessee320,9581.13×
Arizona311,4021.08×
Massachusetts273,1590.98×
Indiana268,6221.04×
Washington267,0800.94×
Maryland264,8911.09×
Louisiana264,0021.44×
Alabama238,5091.2×
Missouri217,7170.95×
Kentucky214,4311.21×
South Carolina212,5771×
Oklahoma185,8491.18×
Colorado185,4620.83×
Minnesota182,8750.9×
Wisconsin179,7570.84×
Oregon154,6280.95×
Mississippi152,9521.31×
Connecticut148,3351.04×
Arkansas144,9141.24×
Utah131,3161.03×
Nevada129,8590.95×
Kansas113,5861.02×
Iowa100,9190.86×
West Virginia74,4121.13×
New Mexico70,6810.99×
Nebraska68,3310.96×
Idaho66,1080.93×
Hawaii57,7530.95×
Rhode Island42,1640.93×
New Hampshire40,4660.72×
Maine39,2690.77×
Washington, District of Columbia32,9140.77×
Delaware32,6170.83×
Montana27,8790.71×
South Dakota26,2380.8×
North Dakota25,4160.87×
Alaska23,4870.77×
Vermont16,3000.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FAFSA audience
BrandAffinityCategory
Scholarship7.38×Kids & Family
Emily Osment6.68×Movies & TV
Grant (money)6.32×Business & Career
Ghastly17.64×Music & Radio
College Board3.81×Business & Career
Donation1.92×Business & Career
The Devil Wears Prada (novel)6.57×Literature
Avan Jogia5.36×Movies & TV
Sabrina Carpenter1.6×Music & Radio
Truth1.77×Politics & Society
Remember Me (2010 film)7.57×Movies & TV
Graduation1.61×Business & Career
Christian ministry1.6×Politics & Society
Evangelicalism1.64×Politics & Society
Music education1.52×Music & Radio
Apartments.com2.03×Home & Garden
Dylan O’Brien2.28×Movies & TV
School district1.72×Politics & Society
Application essay6.77×Business & Career
Tyler Posey4.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FAFSA audience
TraitClusterScore
Healthy LifestyleBALANCE2.36
Risk AppetiteTHRILL2.16
Career OrientationPOWER1.86
Luxury OrientationPREMIUM1.84
Need for SecurityCONSERVATISM1.49
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for FAFSA
CountryShare
United States84.8%
China1.8%
Puerto Rico1.7%

See FAFSA audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does FAFSA have in United States?

FAFSA has an estimated audience of 14,175,775 people in United States, concentrated in California and Texas.

What is the gender split and age of FAFSA fans?

61.6% of FAFSA fans are female, 38.4% are male, with an average age of 37.9 years.

Which brands do FAFSA fans like most?

FAFSA fans show strongest brand affinity for Scholarship (7.38×), Emily Osment (6.68×), and Grant (money) (6.32×) over the country average.

Where do FAFSA fans live in United States?

FAFSA fans in United States are most concentrated in California (reach 2,211,693), Texas (reach 1,584,289), and Florida (reach 1,118,015). These three regions account for the largest share of the active audience.

What other brands do FAFSA fans also like?

Beyond FAFSA itself, the audience over-indexes on Emily Osment (6.68×), Grant (money) (6.32×), Ghastly (17.64×), and College Board (3.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FAFSA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.