Rascasse Audience Intelligence

FAFSA Audience in United States

A data profile of the people who buy, follow and care about FAFSA in United States — modelled from more than twelve digital signal sources. FAFSA has an estimated audience of 14,028,986 people in United States.

#4among NGO / Political Party in United States#261in Business & Career

The average FAFSA fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scholarship, The Devil Wears Prada (novel), Emily Osment, with strongest over-indexing on Scholarship (7.38× the country average).

Demographically, the FAFSA audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FAFSA fan in United States is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Scholarship.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FAFSA profile in United States.

Audience size
14M
in United States
Gender
61.6%♀
38.4% male
Age
37.9
average years
Country rank
#2513
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FAFSA fans

61.6% are female, 38.4% are male, average age 37.9.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for FAFSA audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.9
Estimated audience size14,028,986
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the FAFSA audience in United States
Age bracketShare%
16-1928%
20-2914%
30-3916%
40-4923%
50+19%
Fig. 04

Worldwide distribution

84.4%

of the worldwide FAFSA audience comes from United States.

Worldwide audience distribution share by country for FAFSA
CountryShare
United States84.4%
China1.8%
Puerto Rico1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FAFSA audience in United States is strongest.

Fig. 05

Top regions by affinity

FAFSA fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K1.48×
02Mississippi~200K1.39×
03California~2M1.34×
04Arkansas~200K1.31×
05Texas~1.5M1.27×
06Alabama~200K1.23×
07Georgia~500K1.21×
08Kentucky~200K1.21×
09Oklahoma~200K1.20×
10West Virginia~80K1.16×
11Florida~1M1.11×
12Tennessee~300K1.11×
13North Carolina~500K1.07×
14Maryland~300K1.06×
15Illinois~500K1.04×
16Michigan~400K1.04×
17New Mexico~70K1.03×
18Arizona~300K1.02×
19Connecticut~100K1.02×
20Kansas~100K1.02×
21Nebraska~70K1.02×
22New York~800K1.00×
23Indiana~300K1.00×
24Utah~100K1.00×
25New Jersey~400K0.99×
26South Carolina~200K0.98×
27Oregon~200K0.97×
28Missouri~200K0.95×
29Idaho~70K0.95×
30Hawaii~60K0.95×
31Nevada~100K0.94×
32Rhode Island~40K0.94×
33North Dakota~30K0.94×
34Ohio~400K0.93×
35Virginia~300K0.93×
36Massachusetts~300K0.93×
37Pennsylvania~400K0.90×
38Washington~300K0.90×
39Delaware~30K0.89×
40Minnesota~200K0.88×
41Iowa~100K0.88×
42South Dakota~30K0.87×
43Colorado~200K0.83×
44Wisconsin~200K0.83×
45Maine~40K0.83×
46Alaska~20K0.82×
47Washington, District of Columbia~30K0.77×
48New Hampshire~40K0.74×
49Montana~30K0.73×
50Vermont~20K0.69×
Fig. 06

Affinity by region

Affinity by region — FAFSA, United States
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FAFSA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FAFSA audience
#·InterestCategoryAffinity×
01GhastlyMusic & Radio17.64×
02Remember Me (2010 film)Movies & TV7.57×
03ScholarshipKids & Family7.38×
04Emily OsmentMovies & TV6.68×
05The Devil Wears Prada (novel)Literature6.57×
06Grant (money)Business & Career6.32×
07Avan JogiaMovies & TV5.36×
08Tyler PoseyMovies & TV4.65×
09College BoardBusiness & Career3.81×
10Dylan O’BrienMovies & TV2.28×
11Apartments.comHome & Garden2.03×
12DonationBusiness & Career1.92×
13Dylan O'BrienMovies & TV1.84×
14TruthPolitics & Society1.77×
15School districtPolitics & Society1.72×
16EvangelicalismPolitics & Society1.64×
17GraduationBusiness & Career1.61×
18Sabrina CarpenterMusic & Radio1.60×
19Christian ministryPolitics & Society1.60×
20Music educationMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FAFSA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FAFSA audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.31×
Community OrientationOPEN1.22×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FAFSA audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Luxury OrientationPREMIUM0.94×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FAFSA have in United States?

FAFSA has an estimated audience of 14,028,986 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FAFSA fans?

61.6% of FAFSA fans are female, 38.4% are male, with an average age of 37.9 years.

03

Which brands do FAFSA fans like most?

FAFSA fans show strongest brand affinity for Scholarship (7.38×), The Devil Wears Prada (novel) (6.57×), and Emily Osment (6.68×) over the country average.

04

Where do FAFSA fans live in United States?

FAFSA fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do FAFSA fans also like?

Beyond FAFSA itself, the audience over-indexes on The Devil Wears Prada (novel) (6.57×), Emily Osment (6.68×), Grant (money) (6.32×), and Ghastly (17.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See FAFSA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FAFSA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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