The Devil Wears Prada (novel) Audience in United States

The Devil Wears Prada (novel) logo

The Devil Wears Prada (novel) has an estimated audience of 2,125,128 people in United States. 70.8% are female, 29.2% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, The Wildhearts, The Historian, Eurail.

The average The Devil Wears Prada (novel) fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, The Wildhearts, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the The Devil Wears Prada (novel) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Devil Wears Prada (novel) fans

Demographic split for The Devil Wears Prada (novel) audience in United States
MetricValue
Female70.8%
Male29.2%
Average age36.8
Estimated audience size2,125,128

Audience persona

The typical The Devil Wears Prada (novel) fan in United States is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for The Devil Wears Prada (novel) in United States
RegionReachAffinity
California306,9951.31×
Texas223,2731.22×
Florida151,5471.05×
New York140,3071.18×
Illinois78,5891.11×
Pennsylvania72,9691.02×
Georgia69,8851.07×
North Carolina65,2971.02×
Ohio63,8020.97×
New Jersey62,5621.16×
Michigan56,2811.01×
Virginia53,8281.04×
Arizona53,8181.24×
Washington48,2871.13×
Massachusetts46,6031.11×
Tennessee40,7070.95×
Indiana37,6840.97×
Maryland37,3901.02×
Colorado35,1101.05×
Missouri33,7520.99×
South Carolina29,5800.93×
Minnesota29,4570.97×
Wisconsin29,1570.91×
Alabama28,8110.97×
Oregon25,5461.05×
Utah24,9781.31×
Louisiana24,6040.9×
Oklahoma24,3471.03×
Connecticut24,2411.14×
Kentucky23,5150.88×
Nevada21,1521.03×
Kansas16,4360.98×
Arkansas16,2060.93×
Iowa14,7490.84×
Mississippi13,8110.79×
New Mexico11,6321.09×
Idaho11,6011.09×
Nebraska9,7230.91×
Hawaii8,7280.96×
New Hampshire8,0330.96×
West Virginia7,8410.79×
Rhode Island6,8271.01×
Maine6,7730.89×
Washington, District of Columbia6,4601.01×
Montana5,3620.91×
Delaware5,0810.87×
Alaska4,4700.98×
South Dakota3,9590.81×
North Dakota3,5100.8×
Vermont3,3390.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Devil Wears Prada (novel) audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Wildhearts38.98×Music & Radio
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Circular economy6.01×Business & Career
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.52×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Lilongwe11.44×Travel & Leisure
Jab Tak Hai Jaan9.97×Movies & TV
Greeicy Rendón14.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Devil Wears Prada (novel) audience
TraitClusterScore
MindfulnessBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for The Devil Wears Prada (novel)
CountryShare
United States40.1%
India11.8%
United Kingdom8.2%

See The Devil Wears Prada (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Devil Wears Prada (novel) have in United States?

The Devil Wears Prada (novel) has an estimated audience of 2,125,128 people in United States, concentrated in California and Texas.

What is the gender split and age of The Devil Wears Prada (novel) fans?

70.8% of The Devil Wears Prada (novel) fans are female, 29.2% are male, with an average age of 36.8 years.

Which brands do The Devil Wears Prada (novel) fans like most?

The Devil Wears Prada (novel) fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.62×), and The Wildhearts (38.98×) over the country average.

Where do The Devil Wears Prada (novel) fans live in United States?

The Devil Wears Prada (novel) fans in United States are most concentrated in California (reach 306,995), Texas (reach 223,273), and Florida (reach 151,547). These three regions account for the largest share of the active audience.

What other brands do The Devil Wears Prada (novel) fans also like?

Beyond The Devil Wears Prada (novel) itself, the audience over-indexes on Google Home (11.62×), The Wildhearts (38.98×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Devil Wears Prada (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.