Rascasse Audience Intelligence

The Devil Wears Prada (novel) Audience in United States

A data profile of the people who buy, follow and care about The Devil Wears Prada (novel) in United States — modelled from more than twelve digital signal sources. The Devil Wears Prada (novel) has an estimated audience of 5,519,306 people in United States.

#18among Book / Manga / Comic in United States#100in Literature

The average The Devil Wears Prada (novel) fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Andrew Garfield, Emma Roberts, FAFSA, with strongest over-indexing on Andrew Garfield (38.86× the country average).

Demographically, the The Devil Wears Prada (novel) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Devil Wears Prada (novel) fan in United States is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Andrew Garfield.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Devil Wears Prada (novel) profile in United States.

Audience size
5.5M
in United States
Gender
70.8%♀
29.2% male
Age
36.8
average years
Country rank
#6124
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+215%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Devil Wears Prada (novel) fans

70.8% are female, 29.2% are male, average age 36.8.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for The Devil Wears Prada (novel) audience in United States
MetricValue
Female70.8%
Male29.2%
Average age36.8
Estimated audience size5,519,306
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the The Devil Wears Prada (novel) audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

47.4%

of the worldwide The Devil Wears Prada (novel) audience comes from United States.

Worldwide audience distribution share by country for The Devil Wears Prada (novel)
CountryShare
United States47.4%
India10.5%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Devil Wears Prada (novel) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Devil Wears Prada (novel) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.29×
02Utah~20K1.28×
03Arizona~50K1.24×
04Texas~200K1.22×
05New York~100K1.13×
06New Jersey~60K1.13×
07Massachusetts~50K1.13×
08Connecticut~20K1.12×
09New Mexico~10K1.12×
10Illinois~80K1.09×
11Florida~200K1.07×
12Idaho~10K1.06×
13Oklahoma~20K1.05×
14Georgia~70K1.04×
15Washington~40K1.03×
16Oregon~20K1.03×
17North Carolina~70K1.02×
18Maryland~40K1.02×
19Michigan~60K1.01×
20Virginia~50K1.01×
21Colorado~30K1.01×
22Pennsylvania~70K1.00×
23Nevada~20K1.00×
24Kansas~20K1.00×
25Rhode Island~7K1.00×
26Minnesota~30K0.99×
27Nebraska~10K0.98×
28Washington, District of Columbia~6K0.98×
29Tennessee~40K0.97×
30Missouri~30K0.97×
31Alabama~30K0.97×
32Hawaii~9K0.97×
33Alaska~4K0.97×
34Indiana~40K0.95×
35Delaware~6K0.95×
36Wisconsin~30K0.94×
37Louisiana~30K0.94×
38New Hampshire~8K0.94×
39Ohio~60K0.93×
40Arkansas~20K0.93×
41Kentucky~20K0.92×
42South Carolina~30K0.90×
43Iowa~20K0.90×
44Montana~5K0.90×
45Mississippi~20K0.89×
46Vermont~3K0.89×
47Maine~7K0.88×
48South Dakota~4K0.88×
49North Dakota~4K0.85×
50West Virginia~8K0.83×
Fig. 06

Affinity by region

Affinity by region — The Devil Wears Prada (novel), United States
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Devil Wears Prada (novel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Devil Wears Prada (novel) audience
#·InterestCategoryAffinity×
01Emma RobertsMovies & TV40.05×
02Andrew GarfieldMovies & TV38.86×
03FAFSABusiness & Career6.57×
04Birkin bagFashion & Accessoires6.30×
05Leather jacketFashion & Accessoires3.15×
06New York PostNews3.03×
07Barnes & NobleLiterature2.76×
08Chanel No. 5Beauty & Wellness2.36×
09Pre-engagement ringFashion & Accessoires2.35×
10Kristen BellMovies & TV2.24×
11HerbalifeHealth2.11×
12The UPS StoreShopping1.83×
13WindbreakerFashion & Accessoires1.80×
14Islamic bankingBusiness & Career1.80×
15AMC (TV channel)Movies & TV1.71×
16Handmade GiftsKids & Family1.68×
17Eye care professionalBeauty & Wellness1.67×
18Consumer ReportsBusiness & Career1.56×
19RaincoatFashion & Accessoires1.56×
20College applicationBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Devil Wears Prada (novel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Devil Wears Prada (novel) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Devil Wears Prada (novel) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Devil Wears Prada (novel) have in United States?

The Devil Wears Prada (novel) has an estimated audience of 5,519,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Devil Wears Prada (novel) fans?

70.8% of The Devil Wears Prada (novel) fans are female, 29.2% are male, with an average age of 36.8 years.

03

Which brands do The Devil Wears Prada (novel) fans like most?

The Devil Wears Prada (novel) fans show strongest brand affinity for Andrew Garfield (38.86×), Emma Roberts (40.05×), and FAFSA (6.57×) over the country average.

04

Where do The Devil Wears Prada (novel) fans live in United States?

The Devil Wears Prada (novel) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Devil Wears Prada (novel) fans also like?

Beyond The Devil Wears Prada (novel) itself, the audience over-indexes on Emma Roberts (40.05×), FAFSA (6.57×), New York Post (3.03×), and The UPS Store (1.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Devil Wears Prada (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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