College application Audience in United States
College application has an estimated audience of 794,396 people in United States. 60.4% are female, 39.6% are male, average age 31.8. Top regions: California, Texas, New York. Top brand affinities: Duolingo, Test of English as a Foreign Language, Language education, American English, Undergraduate education.
The average College application fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Duolingo, Test of English as a Foreign Language, Language education, with strongest over-indexing on Duolingo (29.42× the country average). Demographically, the College application audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of College application fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 31.8 |
| Estimated audience size | 794,396 |
Audience persona
The typical College application fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Duolingo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 107,029 | 1.23× |
| Texas | 96,488 | 1.41× |
| New York | 83,352 | 1.88× |
| Florida | 68,870 | 1.28× |
| New Jersey | 43,214 | 2.14× |
| Illinois | 38,917 | 1.47× |
| Georgia | 37,892 | 1.55× |
| Pennsylvania | 36,104 | 1.35× |
| North Carolina | 35,646 | 1.49× |
| Massachusetts | 30,690 | 1.96× |
| Virginia | 29,512 | 1.53× |
| Ohio | 22,530 | 0.92× |
| Michigan | 22,316 | 1.07× |
| Maryland | 21,788 | 1.6× |
| Washington | 20,064 | 1.26× |
| Connecticut | 16,314 | 2.05× |
| Tennessee | 13,806 | 0.87× |
| South Carolina | 13,457 | 1.13× |
| Indiana | 13,172 | 0.91× |
| Colorado | 11,506 | 0.92× |
| Minnesota | 9,941 | 0.87× |
| Louisiana | 9,161 | 0.89× |
| Wisconsin | 9,148 | 0.77× |
| Missouri | 8,340 | 0.65× |
| Arizona | 7,911 | 0.49× |
| Alabama | 7,467 | 0.67× |
| Oregon | 7,344 | 0.81× |
| Kentucky | 6,573 | 0.66× |
| Oklahoma | 5,426 | 0.62× |
| Mississippi | 4,991 | 0.76× |
| Nevada | 4,584 | 0.6× |
| Arkansas | 4,505 | 0.69× |
| New Hampshire | 4,321 | 1.38× |
| Utah | 3,893 | 0.55× |
| Iowa | 3,749 | 0.57× |
| Rhode Island | 3,664 | 1.45× |
| Washington, District of Columbia | 3,469 | 1.45× |
| Hawaii | 3,188 | 0.93× |
| Kansas | 3,033 | 0.48× |
| Maine | 2,506 | 0.88× |
| West Virginia | 2,314 | 0.63× |
| Delaware | 2,277 | 1.04× |
| Nebraska | 2,222 | 0.56× |
| New Mexico | 1,999 | 0.5× |
| Idaho | 1,953 | 0.49× |
| Vermont | 1,845 | 1.32× |
| Montana | 1,227 | 0.56× |
| South Dakota | 851 | 0.46× |
| Alaska | 704 | 0.41× |
| North Dakota | 682 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Duolingo | 29.42× | Business & Career |
| Test of English as a Foreign Language | 32.05× | Business & Career |
| Language education | 17.88× | Business & Career |
| American English | 6.53× | Business & Career |
| Undergraduate education | 10.76× | Business & Career |
| University and college admission | 17.36× | Business & Career |
| International education | 21.78× | Business & Career |
| Foreign language | 20.98× | Business & Career |
| TOEIC | 31.07× | Business & Career |
| Study abroad | 20.38× | Business & Career |
| Bachelor's degree or higher | 22.39× | Business & Career |
| Business English | 23.65× | Business & Career |
| College admissions in the United States | 18.13× | Business & Career |
| Students' union | 19.32× | Business & Career |
| International student | 14.4× | Business & Career |
| International English Language Testing System | 17.73× | Business & Career |
| Hotmart | 24.48× | Shopping |
| Undergraduate degree | 21.92× | Business & Career |
| Basic English | 19.04× | Politics & Society |
| Tertiary education | 13.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.73 |
| Community Orientation | OPEN | 1.8 |
| Luxury Orientation | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.41 |
| Career Orientation | POWER | 1.4 |
| Pet Ownership | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 14.8% |
| Japan | 11.1% |
See College application audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does College application have in United States?
College application has an estimated audience of 794,396 people in United States, concentrated in California and Texas.
What is the gender split and age of College application fans?
60.4% of College application fans are female, 39.6% are male, with an average age of 31.8 years.
Which brands do College application fans like most?
College application fans show strongest brand affinity for Duolingo (29.42×), Test of English as a Foreign Language (32.05×), and Language education (17.88×) over the country average.
Where do College application fans live in United States?
College application fans in United States are most concentrated in California (reach 107,029), Texas (reach 96,488), and New York (reach 83,352). These three regions account for the largest share of the active audience.
What other brands do College application fans also like?
Beyond College application itself, the audience over-indexes on Test of English as a Foreign Language (32.05×), Language education (17.88×), American English (6.53×), and Undergraduate education (10.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for College application. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.