Rascasse Audience Intelligence

College application Audience in United States

A data profile of the people who buy, follow and care about College application in United States — modelled from more than twelve digital signal sources. College application has an estimated audience of 794,396 people in United States.

#9558among Topic in United States#1753in Business & Career

The average College application fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Duolingo, Test of English as a Foreign Language, Language education, with strongest over-indexing on Duolingo (29.42× the country average).

Demographically, the College application audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical College application fan in United States is more female, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Duolingo.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the College application profile in United States.

Audience size
794K
in United States
Gender
60.4%♀
39.6% male
Age
31.8
average years
Country rank
#27596
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of College application fans

60.4% are female, 39.6% are male, average age 31.8.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for College application audience in United States
MetricValue
Female60.4%
Male39.6%
Average age31.8
Estimated audience size794,396
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the College application audience in United States
Age bracketShare%
16-1947%
20-2913%
30-3912%
40-4919%
50+8%
Fig. 04

Worldwide distribution

18.3%

of the worldwide College application audience comes from United States.

Worldwide audience distribution share by country for College application
CountryShare
United States18.3%
India14.8%
Japan11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the College application audience in United States is strongest.

Fig. 05

Top regions by affinity

College application fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K1.94×
02Connecticut~10K1.80×
03Massachusetts~30K1.76×
04New York~70K1.68×
05Maryland~20K1.56×
06Virginia~30K1.53×
07Georgia~40K1.51×
08Texas~100K1.49×
09North Carolina~30K1.45×
10Illinois~40K1.41×
11Rhode Island~3K1.34×
12Washington, District of Columbia~3K1.29×
13Pennsylvania~30K1.27×
14California~100K1.25×
15New Hampshire~4K1.25×
16Florida~60K1.21×
17Washington~20K1.20×
18Vermont~2K1.16×
19South Carolina~10K1.14×
20Michigan~20K1.08×
21Delaware~2K1.06×
22Indiana~10K1.01×
23Hawaii~3K1.00×
24Louisiana~10K0.94×
25Maine~3K0.94×
26Ohio~20K0.91×
27Colorado~10K0.91×
28Minnesota~10K0.90×
29Mississippi~6K0.90×
30Oregon~8K0.88×
31Tennessee~10K0.86×
32Alabama~10K0.86×
33Alaska~1K0.84×
34Wisconsin~10K0.81×
35Arkansas~5K0.81×
36Montana~2K0.80×
37North Dakota~1K0.80×
38Kentucky~8K0.79×
39South Dakota~1K0.79×
40West Virginia~3K0.78×
41Missouri~9K0.73×
42Oklahoma~6K0.73×
43Kansas~5K0.73×
44Nebraska~3K0.73×
45New Mexico~3K0.71×
46Idaho~3K0.71×
47Nevada~5K0.69×
48Iowa~4K0.67×
49Utah~5K0.64×
50Arizona~9K0.58×
Fig. 06

Affinity by region

Affinity by region — College application, United States
0.58×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the College application audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for College application audience
#·InterestCategoryAffinity×
01Test of English as a Foreign LanguageBusiness & Career32.05×
02TOEICBusiness & Career31.07×
03DuolingoBusiness & Career29.42×
04HotmartShopping24.48×
05Business EnglishBusiness & Career23.65×
06Bachelor's degree or higherBusiness & Career22.39×
07Undergraduate degreeBusiness & Career21.92×
08International educationBusiness & Career21.78×
09Foreign languageBusiness & Career20.98×
10Study abroadBusiness & Career20.38×
11Students' unionBusiness & Career19.32×
12Basic EnglishPolitics & Society19.04×
13College admissions in the United StatesBusiness & Career18.13×
14Language educationBusiness & Career17.88×
15International English Language Testing SystemBusiness & Career17.73×
16University and college admissionBusiness & Career17.36×
17International studentBusiness & Career14.40×
18Tertiary educationBusiness & Career13.92×
19Undergraduate educationBusiness & Career10.76×
20American EnglishBusiness & Career6.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the College application audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by College application audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.66×
TravellingTHRILL1.54×
Design AffinityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by College application audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
SpiritualityBALANCE0.77×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does College application have in United States?

College application has an estimated audience of 794,396 people in United States, concentrated in California and Texas.

02

What is the gender split and age of College application fans?

60.4% of College application fans are female, 39.6% are male, with an average age of 31.8 years.

03

Which brands do College application fans like most?

College application fans show strongest brand affinity for Duolingo (29.42×), Test of English as a Foreign Language (32.05×), and Language education (17.88×) over the country average.

04

Where do College application fans live in United States?

College application fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do College application fans also like?

Beyond College application itself, the audience over-indexes on Test of English as a Foreign Language (32.05×), Language education (17.88×), American English (6.53×), and Undergraduate education (10.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See College application audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for College application. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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