Rascasse Audience Intelligence

Hotmart Target Market in United States

A data profile of the people who buy, follow and care about Hotmart in United States — modelled from more than twelve digital signal sources. Hotmart has an estimated audience of 1,725,701 people in United States.

#1642among Brand in United States#281in Shopping

The average Hotmart fan in United States is 34.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Moda Feminina, Arezzo, Ballade (classical music), with strongest over-indexing on Moda Feminina (19.58× the country average).

Demographically, the Hotmart audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hotmart fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Moda Feminina.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hotmart profile in United States.

Audience size
1.7M
in United States
Gender
57.1%♀
42.9% male
Age
34.3
average years
Country rank
#15966
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hotmart

57.1% are female, 42.9% are male, average age 34.3.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Hotmart audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.3
Estimated audience size1,725,701
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Hotmart audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Hotmart audience comes from United States.

Worldwide audience distribution share by country for Hotmart
CountryShare
Brazil53.1%
United States7.3%
Colombia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hotmart audience in United States is strongest.

Fig. 05

Top regions by affinity

Hotmart customers by region in United States
#RegionReachAffinity×
01Florida~500K4.35×
02New Jersey~100K2.26×
03Massachusetts~70K2.20×
04Texas~300K1.72×
05Utah~30K1.72×
06Connecticut~30K1.65×
07New York~100K1.46×
08Georgia~80K1.45×
09Maryland~40K1.37×
10Rhode Island~7K1.32×
11Nevada~20K1.28×
12California~200K1.22×
13Virginia~50K1.17×
14Kansas~20K1.16×
15North Carolina~60K1.14×
16South Carolina~30K1.09×
17Delaware~5K1.09×
18Washington, District of Columbia~5K1.06×
19Tennessee~40K1.05×
20Nebraska~9K1.05×
21Colorado~30K1.02×
22Indiana~30K0.93×
23Kentucky~20K0.93×
24Illinois~50K0.91×
25Louisiana~20K0.91×
26Arizona~30K0.89×
27Pennsylvania~50K0.83×
28Oklahoma~20K0.82×
29New Mexico~7K0.81×
30Washington~30K0.79×
31Alabama~20K0.79×
32Oregon~20K0.79×
33Arkansas~10K0.77×
34South Dakota~3K0.77×
35Idaho~6K0.73×
36Iowa~10K0.72×
37Alaska~3K0.70×
38North Dakota~2K0.70×
39Vermont~2K0.69×
40New Hampshire~5K0.67×
41Wisconsin~20K0.65×
42Minnesota~20K0.65×
43Mississippi~9K0.65×
44Missouri~20K0.63×
45Montana~3K0.63×
46Ohio~30K0.59×
47Hawaii~4K0.59×
48Maine~4K0.59×
49West Virginia~5K0.57×
50Michigan~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Hotmart, United States
0.47×1.00×4.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hotmart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hotmart audience
#·InterestCategoryAffinity×
01Casas BahiaShopping43.15×
02Magazine LuizaShopping42.32×
03ArezzoTravel & Leisure38.37×
04Sunderland A.F.C.Sports28.94×
05Ballade (classical music)Music & Radio28.67×
06Corpo SaudávelTopic27.50×
07Athletic BilbaoSports26.06×
08C&AShopping24.95×
09Moda FemininaFashion & Accessoires19.58×
10ResellerShopping11.22×
11PedagogyKids & Family9.75×
12Gated communityHome & Garden8.92×
13FundingBusiness & Career8.38×
14AcademyBusiness & Career3.89×
15Real Madrid C.F.Sports3.42×
16Jazz musicMusic & Radio2.62×
17EntertainmentMovies & TV1.94×
18Live eventsMusic & Radio1.90×
19SportsSports1.80×
20MusicBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotmart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotmart audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.96×
Healthy LifestyleBALANCE1.92×
Design AffinityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotmart audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.57×
Community OrientationOPEN0.86×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hotmart's target market in United States?

Hotmart's target market in United States covers an estimated 1,725,701 people, concentrated in Florida and Texas.

02

What is the gender split and age of Hotmart customers?

57.1% of the Hotmart audience are female, 42.9% are male, with an average age of 34.3 years.

03

Which brands do Hotmart fans like most?

Hotmart fans show strongest brand affinity for Moda Feminina (19.58×), Arezzo (38.37×), and Ballade (classical music) (28.67×) over the country average.

04

Where do Hotmart fans live in United States?

Hotmart fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hotmart fans also like?

Beyond Hotmart itself, the audience over-indexes on Arezzo (38.37×), Ballade (classical music) (28.67×), Reseller (11.22×), and Gated community (8.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Hotmart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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