Hotmart Audience in United States

Hotmart logo

Hotmart has an estimated audience of 1,712,811 people in United States. 57.1% are female, 42.9% are male, average age 34.3. Top regions: Florida, Texas, California. Top brand affinities: Moda Feminina, Arezzo, Ballade (classical music), Reseller, Gated community.

The average Hotmart fan in United States is 34.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Moda Feminina, Arezzo, Ballade (classical music), with strongest over-indexing on Moda Feminina (19.58× the country average). Demographically, the Hotmart audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Hotmart fans

Demographic split for Hotmart audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.3
Estimated audience size1,712,811

Audience persona

The typical Hotmart fan in United States is more female, around 34.3 years old, with strong Mindfulness tendencies and a notable affinity for Moda Feminina.

Top regions in United States

Top regions ranked by reach for Hotmart in United States
RegionReachAffinity
Florida528,8644.56×
Texas265,5701.8×
California241,4751.28×
New York148,1831.55×
New Jersey103,7732.38×
Massachusetts90,6502.69×
Georgia80,6051.53×
North Carolina55,1331.07×
Virginia52,4051.26×
Pennsylvania51,3160.89×
Illinois51,1870.9×
Maryland38,6011.31×
Tennessee34,9881.02×
Arizona31,1980.89×
South Carolina29,6671.15×
Connecticut29,6201.72×
Ohio29,5140.56×
Indiana27,3610.87×
Washington26,5960.77×
Colorado26,2290.97×
Utah25,0871.64×
Nevada21,0181.27×
Michigan19,9570.45×
Louisiana19,0790.86×
Kentucky17,8980.83×
Alabama17,6930.74×
Missouri17,0180.62×
Wisconsin16,1410.63×
Oregon14,6520.75×
Minnesota14,2190.58×
Oklahoma14,1060.74×
Kansas11,7320.87×
Arkansas10,1790.72×
Iowa8,3240.59×
Nebraska7,9020.92×
Mississippi7,3690.52×
Rhode Island6,7021.23×
New Mexico6,4390.75×
Washington, District of Columbia6,1391.19×
Delaware6,0491.28×
Idaho4,7840.56×
New Hampshire4,0210.6×
Hawaii3,5970.49×
West Virginia2,6410.33×
Maine2,2590.37×
South Dakota1,7510.44×
North Dakota1,4530.41×
Montana1,4250.3×
Alaska1,3340.36×
Wyoming1,1900.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hotmart audience
BrandAffinityCategory
Moda Feminina19.58×Fashion & Accessoires
Arezzo38.37×Travel & Leisure
Ballade (classical music)28.67×Music & Radio
Reseller11.22×Shopping
Gated community8.92×Home & Garden
Casas Bahia43.15×Shopping
Funding8.38×Business & Career
Academy3.89×Business & Career
Sports1.8×Sports
Entertainment1.94×Movies & TV
Live events1.9×Music & Radio
Pedagogy9.75×Kids & Family
Sunderland A.F.C.28.94×Sports
Athletic Bilbao26.06×Sports
Music1.65×Business & Career
Jazz music2.62×Music & Radio
Corpo Saudável27.5×
C&A24.95×Shopping
Real Madrid C.F.3.42×Sports
Magazine Luiza42.32×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hotmart audience
TraitClusterScore
MindfulnessBALANCE3.29
LGBTQ+ IdentityOPEN2.98
Luxury OrientationPREMIUM2.1
TravellingTHRILL2.09
Design AffinityPREMIUM1.89
Risk AppetiteTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for Hotmart
CountryShare
Brazil53.5%
United States7.3%
Colombia6.1%

See Hotmart audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Hotmart have in United States?

Hotmart has an estimated audience of 1,712,811 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Hotmart fans?

57.1% of Hotmart fans are female, 42.9% are male, with an average age of 34.3 years.

Which brands do Hotmart fans like most?

Hotmart fans show strongest brand affinity for Moda Feminina (19.58×), Arezzo (38.37×), and Ballade (classical music) (28.67×) over the country average.

Where do Hotmart fans live in United States?

Hotmart fans in United States are most concentrated in Florida (reach 528,864), Texas (reach 265,570), and California (reach 241,475). These three regions account for the largest share of the active audience.

What other brands do Hotmart fans also like?

Beyond Hotmart itself, the audience over-indexes on Arezzo (38.37×), Ballade (classical music) (28.67×), Reseller (11.22×), and Gated community (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.