Reseller Audience in United States

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Reseller has an estimated audience of 7,379,988 people in United States. 59.8% are female, 40.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Natural rubber, Governor of Michigan, Vocal harmony, Goop.

The average Reseller fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Natural rubber, Governor of Michigan, with strongest over-indexing on Historic site (31.52× the country average). Demographically, the Reseller audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Reseller fans

Demographic split for Reseller audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.1
Estimated audience size7,379,988

Audience persona

The typical Reseller fan in United States is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Reseller in United States
RegionReachAffinity
California1,160,4581.43×
Texas816,3851.29×
Florida639,5701.28×
New York552,8151.34×
Georgia305,3391.34×
Illinois289,7571.18×
North Carolina263,1401.18×
Pennsylvania248,8101×
Virginia230,9181.28×
New Jersey228,0681.22×
Ohio191,2250.84×
Washington182,2061.23×
Michigan168,5170.87×
Maryland166,0631.31×
Tennessee156,0691.05×
Arizona144,0850.96×
Massachusetts139,4420.96×
Indiana127,2790.94×
South Carolina125,0731.13×
Missouri114,7420.96×
Colorado112,2250.96×
Louisiana107,3321.13×
Minnesota102,0600.97×
Alabama91,8280.89×
Wisconsin91,2600.82×
Oregon88,5491.05×
Kentucky88,0380.95×
Nevada80,9011.13×
Oklahoma76,3450.93×
Connecticut73,7911×
Mississippi70,1221.15×
Utah65,5840.99×
Arkansas62,2951.02×
Kansas55,5000.95×
Iowa52,6890.87×
New Mexico33,5240.91×
Nebraska31,9260.86×
Hawaii31,0280.98×
Montana29,9601.46×
Idaho27,7440.75×
West Virginia24,9140.72×
New Hampshire22,9430.79×
Washington, District of Columbia21,8650.99×
Delaware19,8400.97×
Rhode Island18,6560.79×
Maine18,0630.68×
South Dakota11,3250.66×
North Dakota11,0270.73×
Alaska10,9690.69×
Wyoming8,2990.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reseller audience
BrandAffinityCategory
Historic site31.52×Arts & Culture
Natural rubber7.39×Cars & Mobility
Governor of Michigan12.84×Politics & Society
Vocal harmony7.29×Music & Radio
Goop8.31×Internet & Social Media
Fairy godmother9.89×Literature
Grinch5.05×Movies & TV
Wok7.39×Food & Beverages
Hibachi8.52×Food & Beverages
Hipster9.87×Politics & Society
Google Home6.42×Technology & Electronics
headspace9.23×Health
Cherish (group)10.47×Music & Radio
JDSU2.91×Business & Career
Jesse Plemons3.23×Movies & TV
Grace Slick7.71×Music & Radio
Nebraska Cornhuskers football3.16×Sports
El Paso County, Colorado10.76×Travel & Leisure
Home equity1.52×Home & Garden
Staycation2.47×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reseller audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.55
TravellingTHRILL1.41
Design AffinityPREMIUM1.4
Luxury OrientationPREMIUM1.26
Family OrientationCONSERVATISM1.25
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Reseller
CountryShare
Brazil21.7%
Indonesia11.8%
United States11.4%

See Reseller audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Reseller have in United States?

Reseller has an estimated audience of 7,379,988 people in United States, concentrated in California and Texas.

What is the gender split and age of Reseller fans?

59.8% of Reseller fans are female, 40.2% are male, with an average age of 38.1 years.

Which brands do Reseller fans like most?

Reseller fans show strongest brand affinity for Historic site (31.52×), Natural rubber (7.39×), and Governor of Michigan (12.84×) over the country average.

Where do Reseller fans live in United States?

Reseller fans in United States are most concentrated in California (reach 1,160,458), Texas (reach 816,385), and Florida (reach 639,570). These three regions account for the largest share of the active audience.

What other brands do Reseller fans also like?

Beyond Reseller itself, the audience over-indexes on Natural rubber (7.39×), Governor of Michigan (12.84×), Vocal harmony (7.29×), and Goop (8.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.