Reggaeton Audience in United States

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Reggaeton has an estimated audience of 30,617,749 people in United States. 52.5% are female, 47.5% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: NBA, Basketball, Rhythm and blues music, Popular music, Psychology.

The average Reggaeton fan in United States is 32.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBA, Basketball, Rhythm and blues music, with strongest over-indexing on NBA (1.66× the country average). Demographically, the Reggaeton audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Reggaeton fans

Demographic split for Reggaeton audience in United States
MetricValue
Female52.5%
Male47.5%
Average age32.6
Estimated audience size30,617,749

Audience persona

The typical Reggaeton fan in United States is balanced, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NBA.

Top regions in United States

Top regions ranked by reach for Reggaeton in United States
RegionReachAffinity
California7,352,0542.18×
Texas4,415,6421.68×
Florida4,219,7622.04×
New York3,009,0701.76×
Illinois1,555,2171.52×
New Jersey1,146,0821.47×
Georgia1,093,2081.16×
North Carolina959,3571.04×
Arizona923,8261.48×
Pennsylvania894,4570.87×
Massachusetts856,0781.42×
Virginia822,4411.1×
Washington748,3111.22×
Maryland592,5691.13×
Colorado579,5541.2×
Ohio557,2800.59×
Tennessee504,0080.82×
Michigan494,6010.62×
Nevada485,3431.64×
Indiana456,8440.82×
Connecticut444,3761.45×
Oregon430,7401.23×
Wisconsin371,8360.81×
Minnesota358,1690.82×
South Carolina347,2270.75×
Utah343,7581.25×
Missouri311,3800.63×
Alabama291,0780.68×
Louisiana275,2240.7×
Oklahoma272,7600.8×
Kentucky238,8500.62×
Kansas207,2510.86×
New Mexico207,1901.35×
Arkansas188,9190.75×
Iowa164,8720.65×
Washington, District of Columbia159,5241.73×
Idaho145,8100.95×
Nebraska138,7120.9×
Mississippi124,5730.49×
Rhode Island117,3631.2×
Hawaii105,8410.8×
New Hampshire80,8850.67×
Delaware72,5350.86×
Maine70,6230.64×
West Virginia58,1730.41×
Montana40,2140.47×
South Dakota39,2460.55×
Vermont39,0200.73×
Alaska36,2820.55×
North Dakota26,0540.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reggaeton audience
BrandAffinityCategory
NBA1.66×Sports
Basketball1.53×Sports
Rhythm and blues music1.63×Music & Radio
Popular music1.68×Music & Radio
Psychology1.53×Business & Career
Macy's1.81×Shopping
Contemporary R&B1.85×Music & Radio
Instant messaging1.83×Internet & Social Media
Electronic music1.64×Music & Radio
Blues music1.67×Music & Radio
American football1.5×Sports
Parent1.62×Kids & Family
Bad Bunny2.66×Music & Radio
Footwear1.51×Fashion & Accessoires
Soul music1.7×Music & Radio
God1.65×Politics & Society
Sephora1.83×Shopping
Therapy1.57×Health
Heavy metal music1.56×Music & Radio
Funk2.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reggaeton audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.22
Luxury OrientationPREMIUM1.16
Social Media UsageJOY1.13
MindfulnessBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Reggaeton
CountryShare
United States26.0%
Mexico7.3%
Spain6.7%

See Reggaeton audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Reggaeton have in United States?

Reggaeton has an estimated audience of 30,617,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Reggaeton fans?

52.5% of Reggaeton fans are female, 47.5% are male, with an average age of 32.6 years.

Which brands do Reggaeton fans like most?

Reggaeton fans show strongest brand affinity for NBA (1.66×), Basketball (1.53×), and Rhythm and blues music (1.63×) over the country average.

Where do Reggaeton fans live in United States?

Reggaeton fans in United States are most concentrated in California (reach 7,352,054), Texas (reach 4,415,642), and Florida (reach 4,219,762). These three regions account for the largest share of the active audience.

What other brands do Reggaeton fans also like?

Beyond Reggaeton itself, the audience over-indexes on Basketball (1.53×), Rhythm and blues music (1.63×), Popular music (1.68×), and Psychology (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reggaeton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.