A data profile of the people who buy, follow and care about Reggaeton in Mexico — modelled from more than twelve digital signal sources. Reggaeton has an estimated audience of 8,593,927 people in Mexico.
The average Reggaeton fan in Mexico is 30.1 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Regional styles of Mexican music, Moda Feminina, Cuban rumba, with strongest over-indexing on Regional styles of Mexican music (1.53× the country average).
Demographically, the Reggaeton audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Reggaeton fan in Mexico is balanced, around 30.1 years old, with strong Extroversion tendencies and a notable affinity for Regional styles of Mexican music.
The key figures that characterise the Reggaeton profile in Mexico.
51.3% are female, 48.7% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 30.1 |
| Estimated audience size | 8,593,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Reggaeton audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.0% |
| Mexico | 7.3% |
| Spain | 6.7% |
Where the Reggaeton audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.39× | |
| 02 | Distrito Federal | ~1.5M | 1.37× | |
| 03 | Veracruz (state) | ~600K | 1.23× | |
| 04 | Puebla | ~500K | 1.17× | |
| 05 | Jalisco | ~700K | 1.12× | |
| 06 | Chihuahua | ~300K | 1.12× | |
| 07 | Chiapas | ~300K | 1.10× | |
| 08 | Yucatan | ~200K | 1.08× | |
| 09 | Baja California | ~400K | 1.07× | |
| 10 | Guanajuato | ~400K | 1.04× | |
| 11 | Guerrero | ~200K | 1.00× | |
| 12 | Nuevo Leon | ~500K | 0.99× | |
| 13 | Michoacan de Ocampo | ~300K | 0.98× | |
| 14 | Hidalgo | ~200K | 0.97× | |
| 15 | Morelos | ~100K | 0.95× | |
| 16 | Oaxaca | ~200K | 0.92× | |
| 17 | Campeche | ~60K | 0.92× | |
| 18 | Coahuila de Zaragoza | ~200K | 0.91× | |
| 19 | Zacatecas | ~100K | 0.91× | |
| 20 | Aguascalientes | ~100K | 0.90× | |
| 21 | Baja California Sur | ~60K | 0.89× | |
| 22 | Nayarit | ~70K | 0.85× | |
| 23 | Durango | ~100K | 0.83× | |
| 24 | Colima | ~40K | 0.81× | |
| 25 | Sinaloa | ~200K | 0.72× |
The strongest cross-interests of the Reggaeton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camila Cabello | Music & Radio | 2.95× | ||
| 02 | Funk ostentação | Music & Radio | 2.42× | ||
| 03 | Sebastian Yatra | Music & Radio | 2.37× | ||
| 04 | Cuban cuisine | Food & Beverages | 2.37× | ||
| 05 | Cuban rumba | Music & Radio | 2.33× | ||
| 06 | Frankie Ruiz | Music & Radio | 2.30× | ||
| 07 | Funk carioca | Music & Radio | 2.21× | ||
| 08 | Mario Bautista | Music & Radio | 2.04× | ||
| 09 | Salsa romántica | Music & Radio | 1.74× | ||
| 10 | Cinnamoroll | Movies & TV | 1.70× | ||
| 11 | Ozuna | Music & Radio | 1.67× | ||
| 12 | Prince Royce | Music & Radio | 1.67× | ||
| 13 | Marco Antonio Solís | Music & Radio | 1.66× | ||
| 14 | Santiago de Cuba | Travel & Leisure | 1.65× | ||
| 15 | Barranquilla | Travel & Leisure | 1.59× | ||
| 16 | PBS Kids | Movies & TV | 1.57× | ||
| 17 | Kosovo | Travel & Leisure | 1.55× | ||
| 18 | Regional styles of Mexican music | Music & Radio | 1.53× | ||
| 19 | Moda Feminina | Fashion & Accessoires | 1.53× | ||
| 20 | Cartagena, Spain | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.96× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Price Sensitivity | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Design Affinity | PREMIUM | 0.75× | |
| Career Orientation | POWER | 0.76× |
Reggaeton has an estimated audience of 8,593,927 people in Mexico, concentrated in State of Mexico and Distrito Federal.
51.3% of Reggaeton fans are female, 48.7% are male, with an average age of 30.1 years.
Reggaeton fans show strongest brand affinity for Regional styles of Mexican music (1.53×), Moda Feminina (1.53×), and Cuban rumba (2.33×) over the country average.
Reggaeton fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Reggaeton itself, the audience over-indexes on Moda Feminina (1.53×), Cuban rumba (2.33×), Cinnamoroll (1.7×), and Camila Cabello (2.95×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Reggaeton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.