Reggaeton Audience in Mexico
Reggaeton has an estimated audience of 8,593,927 people in Mexico. 51.3% are female, 48.7% are male, average age 30.1. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Regional styles of Mexican music, Moda Feminina, Cuban rumba, Cinnamoroll, Camila Cabello.
The average Reggaeton fan in Mexico is 30.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Regional styles of Mexican music, Moda Feminina, Cuban rumba, with strongest over-indexing on Regional styles of Mexican music (1.53× the country average). Demographically, the Reggaeton audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Reggaeton fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 30.1 |
| Estimated audience size | 8,593,927 |
Audience persona
The typical Reggaeton fan in Mexico is balanced, around 30.1 years old, with strong Extroversion tendencies and a notable affinity for Regional styles of Mexican music.
Reggaeton fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1.5M | 1.39× |
| Distrito Federal | ~1.5M | 1.37× |
| Jalisco | ~700K | 1.12× |
| Veracruz (state) | ~600K | 1.23× |
| Puebla | ~500K | 1.17× |
| Nuevo Leon | ~500K | 0.99× |
| Guanajuato | ~400K | 1.04× |
| Baja California | ~400K | 1.07× |
| Chihuahua | ~300K | 1.12× |
| Michoacan de Ocampo | ~300K | 0.98× |
| Chiapas | ~300K | 1.1× |
| Coahuila de Zaragoza | ~200K | 0.91× |
| Oaxaca | ~200K | 0.92× |
| Guerrero | ~200K | 1× |
| Hidalgo | ~200K | 0.97× |
| Yucatan | ~200K | 1.08× |
| Sinaloa | ~200K | 0.72× |
| Morelos | ~100K | 0.95× |
| Zacatecas | ~100K | 0.91× |
| Aguascalientes | ~100K | 0.9× |
| Durango | ~100K | 0.83× |
| Nayarit | ~70K | 0.85× |
| Baja California Sur | ~60K | 0.89× |
| Campeche | ~60K | 0.92× |
| Colima | ~40K | 0.81× |
Top brand affinities of Reggaeton fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 1.53× | Music & Radio |
| Moda Feminina | 1.53× | Fashion & Accessoires |
| Cuban rumba | 2.33× | Music & Radio |
| Cinnamoroll | 1.7× | Movies & TV |
| Camila Cabello | 2.95× | Music & Radio |
| Salsa romántica | 1.74× | Music & Radio |
| Sebastian Yatra | 2.37× | Music & Radio |
| Barranquilla | 1.59× | Travel & Leisure |
| Mario Bautista | 2.04× | Music & Radio |
| Cuban cuisine | 2.37× | Food & Beverages |
| Ozuna | 1.67× | Music & Radio |
| Kosovo | 1.55× | Travel & Leisure |
| Cartagena, Spain | 1.53× | Travel & Leisure |
| Funk carioca | 2.21× | Music & Radio |
| Marco Antonio Solís | 1.66× | Music & Radio |
| Santiago de Cuba | 1.65× | Travel & Leisure |
| Prince Royce | 1.67× | Music & Radio |
| Frankie Ruiz | 2.3× | Music & Radio |
| Funk ostentação | 2.42× | Music & Radio |
| PBS Kids | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 0.96 |
| Urban Lifestyle | OPEN | 0.92 |
| Price Sensitivity | PREMIUM | 0.91 |
| Healthy Lifestyle | BALANCE | 0.89 |
| Social Media Usage | JOY | 0.89 |
| Spirituality | BALANCE | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Mexico | 7.3% |
| Spain | 6.7% |
See Reggaeton audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
Frequently asked questions
How many fans does Reggaeton have in Mexico?
Reggaeton has an estimated audience of 8,593,927 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Reggaeton fans?
51.3% of Reggaeton fans are female, 48.7% are male, with an average age of 30.1 years.
Which brands do Reggaeton fans like most?
Reggaeton fans show strongest brand affinity for Regional styles of Mexican music (1.53×), Moda Feminina (1.53×), and Cuban rumba (2.33×) over the country average.
Where do Reggaeton fans live in Mexico?
Reggaeton fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Reggaeton fans also like?
Beyond Reggaeton itself, the audience over-indexes on Moda Feminina (1.53×), Cuban rumba (2.33×), Cinnamoroll (1.7×), and Camila Cabello (2.95×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Reggaeton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.