Rascasse Audience Intelligence

Reggaeton Audience in Germany

Name: Reggaeton — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Reggaeton in Germany — modelled from more than twelve digital signal sources. Reggaeton has an estimated audience of 2,601,694 people in Germany.

#59among Musical genre in Germany #1516among Topic in Germany #183in Music & Radio

The average Reggaeton fan in Germany is 31.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stranger Things, Pride, Bad Bunny, with strongest over-indexing on Stranger Things (8.69× the country average).

Demographically, the Reggaeton audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reggaeton fan in Germany is balanced, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stranger Things.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reggaeton profile in Germany.

Audience size

2.6M

in Germany

Gender

49.8%♀

50.2% male

Age

31.3

average years

Country rank

#2519

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Reggaeton fans

49.8% are female, 50.2% are male, average age 31.3.

Fig. 02

Gender split

49.8%

Female

50.2%

Male

Demographic split for Reggaeton audience in Germany
Metric	Value
Female	49.8%
Male	50.2%
Average age	31.3
Estimated audience size	2,601,694

Fig. 03

Age distribution

Age distribution of the Reggaeton audience in Germany
Age bracket	Share	%
16-19		42%
20-29		22%
30-39		16%
40-49		12%
50+		8%

Fig. 04

Worldwide distribution

2.2%

of the worldwide Reggaeton audience comes from Germany.

Worldwide audience distribution share by country for Reggaeton
Country	Share
United States	26.0%
Mexico	7.3%
Spain	6.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reggaeton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reggaeton fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~200K	1.75×
02	Hamburg	~100K	1.62×
03	Baden-Württemberg	~500K	1.40×
04	Hessen	~300K	1.35×
05	Bremen	~30K	1.23×
06	Bayern	~500K	1.20×
07	Nordrhein-Westfalen	~600K	1.11×
08	Rheinland-Pfalz	~100K	0.93×
09	Niedersachsen	~200K	0.86×
10	Schleswig-Holstein	~80K	0.84×
11	Sachsen	~100K	0.81×
12	Saarland	~20K	0.78×
13	Brandenburg	~60K	0.69×
14	Thüringen	~40K	0.65×
15	Mecklenburg-Vorpommern	~30K	0.61×
16	Sachsen-Anhalt	~40K	0.60×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reggaeton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reggaeton audience
#	Interest	Category	×
01	Maluma (singer)	Music & Radio	21.78×
02	Comedy club	Movies & TV	13.16×
03	Mirco Nontschew	Movies & TV	13.16×
04	Pride	Politics & Society	13.11×
05	Bad Bunny	Music & Radio	12.64×
06	Afrobeat	Music & Radio	9.82×
07	Videography	Internet & Social Media	9.30×
08	Stranger Things	Movies & TV	8.69×
09	Hair tutorials	Beauty & Wellness	8.25×
10	Underground hip hop	Music & Radio	7.64×
11	Fashion show	Fashion & Accessoires	7.41×
12	Hair dryer	Beauty & Wellness	7.35×
13	Road trip	Travel & Leisure	6.67×
14	Wildlife photography	Technology & Electronics	5.24×
15	Superman	Movies & TV	4.22×
16	TikTok	Internet & Social Media	2.81×
17	Reading	Literature	2.09×
18	Shopping	Shopping	1.91×
19	Music	Business & Career	1.89×
20	dB’s	Music & Radio	1.77×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reggaeton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Reggaeton audience · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	2.54×
Mindfulness	BALANCE	2.39×
Travelling	THRILL	2.33×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Reggaeton audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.89×
Quality Awareness	PREMIUM	0.90×
Indulgence	JOY	1.02×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Reggaeton have in Germany?

Reggaeton has an estimated audience of 2,601,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Reggaeton fans?

49.8% of Reggaeton fans are female, 50.2% are male, with an average age of 31.3 years.

Which brands do Reggaeton fans like most?

Reggaeton fans show strongest brand affinity for Stranger Things (8.69×), Pride (13.11×), and Bad Bunny (12.64×) over the country average.

Where do Reggaeton fans live in Germany?

Reggaeton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Reggaeton fans also like?

Beyond Reggaeton itself, the audience over-indexes on Pride (13.11×), Bad Bunny (12.64×), Fashion show (7.41×), and Underground hip hop (7.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

Rock music (18,166,878)
Pop music (14,886,908)
Hip hop music (12,843,274)
Popular music (12,282,056)
Rhythm and blues music (11,588,590)

See Reggaeton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reggaeton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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