Rock music Audience in Germany
Rock music has an estimated audience of 18,166,878 people in Germany. 52.4% are female, 47.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Group buying, Wedding chapel, Persian pop music, Sari-sari store, FARSI1.
The average Rock music fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Group buying, Wedding chapel, Persian pop music, with strongest over-indexing on Group buying (1.82× the country average). Demographically, the Rock music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock music fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 38.8 |
| Estimated audience size | 18,166,878 |
Audience persona
The typical Rock music fan in Germany is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Group buying.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,240,388 | 1.07× |
| Bayern | 3,207,201 | 1.1× |
| Baden-Württemberg | 2,820,703 | 1.14× |
| Niedersachsen | 2,359,326 | 1.34× |
| Hessen | 1,713,808 | 1.24× |
| Rheinland-Pfalz | 994,205 | 1.09× |
| Berlin | 902,051 | 1.11× |
| Sachsen | 839,144 | 0.94× |
| Schleswig-Holstein | 672,684 | 1.03× |
| Brandenburg | 500,842 | 0.89× |
| Thüringen | 417,300 | 0.9× |
| Sachsen-Anhalt | 363,713 | 0.77× |
| Hamburg | 336,192 | 0.82× |
| Mecklenburg-Vorpommern | 237,631 | 0.69× |
| Saarland | 227,142 | 1.02× |
| Bremen | 133,743 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 1.82× | Shopping |
| Wedding chapel | 2× | Kids & Family |
| Persian pop music | 2.21× | Music & Radio |
| Sari-sari store | 1.71× | Shopping |
| FARSI1 | 2.34× | Movies & TV |
| Princess Polly | 2.12× | Fashion & Accessoires |
| University of Tehran | 1.64× | Business & Career |
| Elfriede Jelinek | 1.95× | Literature |
| Ed O'Neill | 1.64× | Movies & TV |
| Aritzia | 1.94× | Fashion & Accessoires |
| OUTFITTERS | 1.76× | Shopping |
| Josh Lucas | 1.6× | Movies & TV |
| David Faustino | 1.6× | Movies & TV |
| Kim Soo-hyun | 1.53× | Movies & TV |
| Lloyd (singer) | 1.57× | Music & Radio |
| RTL Televizija | 1.54× | Movies & TV |
| Daegu | 1.64× | Travel & Leisure |
| Farah Diba Pahlavi | 1.74× | Politics & Society |
| Kareena Kapoor Khan | 1.52× | Movies & TV |
| Sears | 2.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.26 |
| Tradition | CONSERVATISM | 1.23 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Indulgence | JOY | 1.09 |
| Family Orientation | CONSERVATISM | 1.01 |
| Sports Activity | POWER | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
See Rock music audiences in other countries
More Musical genre audiences in Germany
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
- House music (10,708,694)
Frequently asked questions
How many fans does Rock music have in Germany?
Rock music has an estimated audience of 18,166,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rock music fans?
52.4% of Rock music fans are female, 47.6% are male, with an average age of 38.8 years.
Which brands do Rock music fans like most?
Rock music fans show strongest brand affinity for Group buying (1.82×), Wedding chapel (2×), and Persian pop music (2.21×) over the country average.
Where do Rock music fans live in Germany?
Rock music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,240,388), Bayern (reach 3,207,201), and Baden-Württemberg (reach 2,820,703). These three regions account for the largest share of the active audience.
What other brands do Rock music fans also like?
Beyond Rock music itself, the audience over-indexes on Wedding chapel (2×), Persian pop music (2.21×), Sari-sari store (1.71×), and FARSI1 (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.