Rascasse Audience Intelligence

Rock music Audience in Germany

A data profile of the people who buy, follow and care about Rock music in Germany — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 18,166,878 people in Germany.

#1among Musical genre in Germany#54among Topic in Germany#6in Music & Radio

The average Rock music fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Group buying, Wedding chapel, Persian pop music, with strongest over-indexing on Group buying (1.82× the country average).

Demographically, the Rock music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rock music fan in Germany is balanced, around 38.8 years old, with strong Creativity tendencies and a notable affinity for Group buying.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rock music profile in Germany.

Audience size
18.2M
in Germany
Gender
52.4%♀
47.6% male
Age
38.8
average years
Country rank
#89
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rock music fans

52.4% are female, 47.6% are male, average age 38.8.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Rock music audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age38.8
Estimated audience size18,166,878
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Rock music audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Rock music audience comes from Germany.

Worldwide audience distribution share by country for Rock music
CountryShare
United States22.8%
United Kingdom4.8%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rock music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rock music fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~900K1.12×
02Bayern~3M1.08×
03Mecklenburg-Vorpommern~400K1.04×
04Niedersachsen~2M1.03×
05Nordrhein-Westfalen~4M1.02×
06Baden-Württemberg~2.5M1.01×
07Hessen~1.5M1.01×
08Rheinland-Pfalz~900K1.01×
09Thüringen~500K1.01×
10Hamburg~400K1.01×
11Saarland~200K1.01×
12Brandenburg~600K0.99×
13Bremen~200K0.99×
14Schleswig-Holstein~600K0.94×
15Sachsen-Anhalt~400K0.94×
16Sachsen~800K0.93×
Fig. 06

Affinity by region

Affinity by region — Rock music, Germany
0.93×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rock music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rock music audience
#·InterestCategoryAffinity×
01FARSI1Movies & TV2.34×
02Persian pop musicMusic & Radio2.21×
03Princess PollyFashion & Accessoires2.12×
04Wedding chapelKids & Family2.00×
05AritziaFashion & Accessoires1.94×
06Group buyingShopping1.82×
07OUTFITTERSShopping1.76×
08Farah Diba PahlaviPolitics & Society1.74×
09Sari-sari storeShopping1.71×
10mbcBrand1.71×
11University of TehranBusiness & Career1.64×
12Ed O'NeillMovies & TV1.64×
13DaeguTravel & Leisure1.64×
14Josh LucasMovies & TV1.60×
15David FaustinoMovies & TV1.60×
16Wayne's World (film)Movies & TV1.58×
17Lloyd (singer)Music & Radio1.57×
18RTL TelevizijaMovies & TV1.54×
19Kim Soo-hyunMovies & TV1.53×
20Julia FischerMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rock music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rock music audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.86×
Family OrientationCONSERVATISM0.84×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rock music audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.65×
Career OrientationPOWER0.66×
Urban LifestyleOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rock music have in Germany?

Rock music has an estimated audience of 18,166,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rock music fans?

52.4% of Rock music fans are female, 47.6% are male, with an average age of 38.8 years.

03

Which brands do Rock music fans like most?

Rock music fans show strongest brand affinity for Group buying (1.82×), Wedding chapel (2×), and Persian pop music (2.21×) over the country average.

04

Where do Rock music fans live in Germany?

Rock music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rock music fans also like?

Beyond Rock music itself, the audience over-indexes on Wedding chapel (2×), Persian pop music (2.21×), Sari-sari store (1.71×), and FARSI1 (2.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Rock music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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