Rock music Audience in Italy
Rock music has an estimated audience of 22,459,227 people in Italy. 50.8% are female, 49.2% are male, average age 41.6. Top regions: Lombardy, Lazio, Campania.
The average Rock music fan in Italy is 41.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Rock music audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock music fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 41.6 |
| Estimated audience size | 22,459,227 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,283,548 | 1.08× |
| Lazio | 3,188,784 | 1.16× |
| Campania | 2,169,844 | 0.86× |
| Veneto | 1,901,871 | 1.07× |
| Sicilia | 1,857,725 | 0.95× |
| Emilia-Romagna | 1,727,151 | 0.94× |
| Piedmont | 1,715,954 | 1.03× |
| Tuscany | 1,454,840 | 0.98× |
| Puglia | 1,129,207 | 0.73× |
| Friuli-Venezia Giulia | 593,103 | 1.4× |
| Sardinia | 505,490 | 0.8× |
| Trentino-Alto Adige/Südtirol | 483,635 | 1.14× |
| Calabria | 379,318 | 0.55× |
| Abruzzo | 351,474 | 0.71× |
| Liguria | 337,193 | 0.54× |
| Marche | 316,943 | 0.57× |
| Umbria | 304,667 | 0.84× |
| Basilicata | 286,751 | 1.4× |
| Molise | 209,138 | 2.06× |
| Aosta Valley | 68,239 | 1.19× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Social Media Usage | JOY | 1.01 |
| Patriotism | CONSERVATISM | 0.97 |
| Luxury Orientation | PREMIUM | 0.92 |
| Pet Ownership | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
See Rock music audiences in other countries
More Musical genre audiences in Italy
- Pop music (20,867,014)
- Rhythm and blues music (14,879,773)
- Singer-songwriter (14,559,144)
- Hip hop music (14,520,411)
- Classical music (13,808,639)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.