A data profile of the people who buy, follow and care about Rock music in Italy — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 22,459,227 people in Italy.
The average Rock music fan in Italy is 41.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Demographically, the Rock music audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
The key figures that characterise the Rock music profile in Italy.
50.8% are female, 49.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 41.6 |
| Estimated audience size | 22,459,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Rock music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~3M | 1.10× | |
| 02 | Molise | ~100K | 1.10× | |
| 03 | Friuli-Venezia Giulia | ~500K | 1.09× | |
| 04 | Lombardy | ~4M | 1.06× | |
| 05 | Basilicata | ~200K | 1.04× | |
| 06 | Veneto | ~2M | 1.03× | |
| 07 | Trentino-Alto Adige/Südtirol | ~400K | 1.03× | |
| 08 | Piedmont | ~1.5M | 1.01× | |
| 09 | Aosta Valley | ~60K | 1.01× | |
| 10 | Tuscany | ~1.5M | 0.99× | |
| 11 | Sicilia | ~2M | 0.98× | |
| 12 | Umbria | ~400K | 0.98× | |
| 13 | Emilia-Romagna | ~2M | 0.97× | |
| 14 | Sardinia | ~600K | 0.96× | |
| 15 | Abruzzo | ~500K | 0.96× | |
| 16 | Calabria | ~700K | 0.95× | |
| 17 | Campania | ~2.5M | 0.94× | |
| 18 | Liguria | ~600K | 0.94× | |
| 19 | Marche | ~500K | 0.94× | |
| 20 | Puglia | ~1.5M | 0.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Convenience Orientation | PREMIUM | 0.59× | |
| Risk Appetite | THRILL | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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