Rhythm and blues music Audience in Italy

Rhythm and blues music has an estimated audience of 14,879,772 people in Italy. 49.7% are female, 50.3% are male, average age 38.6. Top regions: Lombardy, Lazio, Campania.

The average Rhythm and blues music fan in Italy is 38.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Rhythm and blues music audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rhythm and blues music fans

Demographic split for Rhythm and blues music audience in Italy
MetricValue
Female49.7%
Male50.3%
Average age38.6
Estimated audience size14,879,772

Top regions in Italy

Top regions ranked by reach for Rhythm and blues music in Italy
RegionReachAffinity
Lombardy2,947,5121.13×
Lazio1,921,5991.05×
Campania1,696,8281.02×
Emilia-Romagna1,198,6930.99×
Veneto1,119,8120.95×
Sicilia1,085,7400.84×
Puglia964,5570.94×
Piedmont952,7380.87×
Tuscany888,5370.9×
Liguria359,4580.86×
Calabria311,0490.68×
Marche290,9440.78×
Sardinia285,7630.68×
Trentino-Alto Adige/Südtirol242,8400.86×
Abruzzo239,3800.73×
Friuli-Venezia Giulia235,2180.84×
Umbria191,7130.79×
Basilicata138,9481.02×
Molise116,8271.66×
Aosta Valley90,9312.4×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhythm and blues music audience
TraitClusterScore
Risk AppetiteTHRILL1.42
Community OrientationOPEN1.21
ExtroversionTHRILL1.1
PatriotismCONSERVATISM0.96
Luxury OrientationPREMIUM0.96
Pet OwnershipJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Rhythm and blues music
CountryShare
United States24.9%
Brazil5.1%
Italy4.4%

See Rhythm and blues music audiences in other countries

More Musical genre audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.