A data profile of the people who buy, follow and care about Rhythm and blues music in Italy — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 14,879,772 people in Italy.
The average Rhythm and blues music fan in Italy is 38.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Demographically, the Rhythm and blues music audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Creativity, Social Media Usage.
The key figures that characterise the Rhythm and blues music profile in Italy.
49.7% are female, 50.3% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.6 |
| Estimated audience size | 14,879,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Rhythm and blues music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~40K | 1.15× | |
| 02 | Lombardy | ~3M | 1.10× | |
| 03 | Molise | ~80K | 1.07× | |
| 04 | Lazio | ~2M | 1.04× | |
| 05 | Campania | ~1.5M | 1.01× | |
| 06 | Basilicata | ~100K | 1.00× | |
| 07 | Emilia-Romagna | ~1M | 0.99× | |
| 08 | Veneto | ~1M | 0.97× | |
| 09 | Puglia | ~1M | 0.97× | |
| 10 | Trentino-Alto Adige/Südtirol | ~300K | 0.97× | |
| 11 | Friuli-Venezia Giulia | ~300K | 0.97× | |
| 12 | Umbria | ~200K | 0.97× | |
| 13 | Liguria | ~400K | 0.96× | |
| 14 | Tuscany | ~900K | 0.95× | |
| 15 | Marche | ~400K | 0.95× | |
| 16 | Abruzzo | ~300K | 0.95× | |
| 17 | Piedmont | ~1M | 0.94× | |
| 18 | Calabria | ~400K | 0.94× | |
| 19 | Sicilia | ~1M | 0.93× | |
| 20 | Sardinia | ~400K | 0.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Social Media Usage | JOY | 0.87× | |
| Tradition | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Individualism | JOY | 0.69× | |
| Career Orientation | POWER | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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