Rhythm and blues music Audience in Canada
Rhythm and blues music has an estimated audience of 7,918,593 people in Canada. 48.5% are female, 51.5% are male, average age 36.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Catherine O'Hara, Beauty & Fashion, Handmade Crafts, Conducting, Pamela Anderson.
The average Rhythm and blues music fan in Canada is 36.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Catherine O'Hara, Beauty & Fashion, Handmade Crafts, with strongest over-indexing on Catherine O'Hara (1.53× the country average). Demographically, the Rhythm and blues music audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rhythm and blues music fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 36.8 |
| Estimated audience size | 7,918,593 |
Audience persona
The typical Rhythm and blues music fan in Canada is balanced, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Catherine O'Hara.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,154,340 | 1.25× |
| Quebec | 1,975,449 | 1.04× |
| British Columbia | 1,611,591 | 1.36× |
| Alberta | 1,090,580 | 1.12× |
| Manitoba | 322,590 | 1.09× |
| Saskatchewan | 234,986 | 0.94× |
| Nova Scotia | 228,372 | 0.97× |
| New Brunswick | 174,226 | 0.95× |
| Newfoundland and Labrador | 112,062 | 0.93× |
| Prince Edward Island | 38,266 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catherine O'Hara | 1.53× | Movies & TV |
| Beauty & Fashion | 1.9× | Beauty & Wellness |
| Handmade Crafts | 1.78× | Kids & Family |
| Conducting | 1.78× | Music & Radio |
| Pamela Anderson | 1.54× | Movies & TV |
| Imdb | 1.54× | Movies & TV |
| DIY & Craft Ideas | 2.12× | Home & Garden |
| Madison Beer | 1.64× | Music & Radio |
| Julia Roberts | 1.81× | Movies & TV |
| Harmonica | 1.58× | Music & Radio |
| Natalie Portman | 1.55× | Movies & TV |
| Coop | 1.59× | Food & Beverages |
| Broadcast engineering | 1.55× | Business & Career |
| Jane Goodall | 1.56× | Pets & Animals |
| Privacy policy | 1.57× | Technology & Electronics |
| Parenting styles | 1.55× | Kids & Family |
| Warriors (novel series) | 1.75× | Literature |
| Irving Oil | 1.61× | Cars & Mobility |
| Lindsay Lohan | 1.58× | Movies & TV |
| 7 Jours | 2.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Early Adopter Mentality | POWER | 1.45 |
| Individualism | JOY | 1.33 |
| Sports Activity | POWER | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
See Rhythm and blues music audiences in other countries
- Rhythm and blues music — Germany
- Rhythm and blues music — United States
- Rhythm and blues music — United Kingdom
- Rhythm and blues music — France
- Rhythm and blues music — Italy
- Rhythm and blues music — Spain
- Rhythm and blues music — Brazil
- Rhythm and blues music — Japan
- Rhythm and blues music — South Korea
- Rhythm and blues music — India
- Rhythm and blues music — Mexico
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Pop music (9,823,364)
- Hip hop music (9,337,027)
- Popular music (7,949,455)
- Blues music (7,568,121)
Frequently asked questions
How many fans does Rhythm and blues music have in Canada?
Rhythm and blues music has an estimated audience of 7,918,593 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Rhythm and blues music fans?
48.5% of Rhythm and blues music fans are female, 51.5% are male, with an average age of 36.8 years.
Which brands do Rhythm and blues music fans like most?
Rhythm and blues music fans show strongest brand affinity for Catherine O'Hara (1.53×), Beauty & Fashion (1.9×), and Handmade Crafts (1.78×) over the country average.
Where do Rhythm and blues music fans live in Canada?
Rhythm and blues music fans in Canada are most concentrated in Ontario (reach 4,154,340), Quebec (reach 1,975,449), and British Columbia (reach 1,611,591). These three regions account for the largest share of the active audience.
What other brands do Rhythm and blues music fans also like?
Beyond Rhythm and blues music itself, the audience over-indexes on Beauty & Fashion (1.9×), Handmade Crafts (1.78×), Conducting (1.78×), and Pamela Anderson (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.