How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRBC | 30M | 87.0% | 41.6 | 52.0% | Concert venue |
| 2 | RRock music | 12M | 2.5% | 41.4 | 49.2% | Musical genre |
| 3 | PPop music | 9.8M | 2.1% | 38.7 | 53.4% | Musical genre |
| 4 | HHip hop music | 9.3M | 2.3% | 37.0 | 48.1% | Musical genre |
| 5 | UUnion Station | 9M | 54.1% | 39.5 | 48.7% | Concert venue |
| 6 | CConcerts | 8.4M | 2.4% | 41.6 | 52.0% | |
| 7 | PParties | 8M | 2.1% | 40.2 | 55.9% | |
| 8 | PPopular music | 7.9M | 2.2% | 36.8 | 49.2% | Musical genre |
| 9 | RRhythm and blues music | 7.9M | 2.4% | 36.8 | 48.5% | Musical genre |
| 10 | MMusic videos | 7.8M | 1.9% | 40.2 | 48.5% | |
| 11 | BBlues music | 7.6M | 2.6% | 38.8 | 47.1% | Musical genre |
| 12 | HHeavy metal music | 7.5M | 2.4% | 37.6 | 44.8% | Record label |
| 13 | PPodcast | 7.3M | 3.4% | 42.1 | 47.6% | |
| 14 | CCountry music | 7.3M | 2.8% | 40.8 | 50.8% | Musical genre |
| 15 | JJazz music | 7.2M | 2.3% | 38.4 | 48.2% | Musical genre |
| 16 | CClassical music | 6.6M | 2.2% | 39.1 | 49.6% | Musical genre |
| 17 | LLandmark | 6.2M | 50.1% | 43.3 | 50.4% | Concert venue |
| 18 | RRock and roll | 6M | 2.6% | 39.1 | 47.0% | Musical genre |
| 19 | AAlternative rock | 6M | 2.6% | 35.4 | 47.0% | Musical genre |
| 20 | TTaylor Swift | 5.8M | 5.4% | 32.9 | 65.2% | Pop |
| 21 | FFestival | 5.6M | 2.5% | 40.2 | 55.0% | |
| 22 | SSinger-songwriter | 5.5M | 2.4% | 36.1 | 56.1% | Musical genre |
| 23 | SSoul music | 5.4M | 2.2% | 36.5 | 50.2% | Musical genre |
| 24 | GGarage | 5.4M | 19.8% | 39.5 | 46.9% | Concert venue |
| 25 | MMusical instrument | 5.4M | 2.4% | 37.5 | 42.3% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular music & radio audiences compiled?
Rascasse aggregates anonymized search-behavior signals across Canada and ranks each music & radio audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest music & radio audience in Canada?
RBC currently leads with an estimated audience of 30M people in Canada.