A data profile of the people who buy, follow and care about Musical instrument in Canada — modelled from more than twelve digital signal sources. Musical instrument has an estimated audience of 5,407,270 people in Canada.
The average Musical instrument fan in Canada is 37.5 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
The key figures that characterise the Musical instrument profile in Canada.
42.3% are female, 57.7% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 37.5 |
| Estimated audience size | 5,407,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Musical instrument audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.2% |
| Italy | 4.9% |
| China | 4.4% |
Where the Musical instrument audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~800K | 1.25× | |
| 02 | Ontario | ~2.5M | 1.14× | |
| 03 | Saskatchewan | ~200K | 1.13× | |
| 04 | Prince Edward Island | ~30K | 1.07× | |
| 05 | Manitoba | ~200K | 1.02× | |
| 06 | British Columbia | ~800K | 1.00× | |
| 07 | Nova Scotia | ~200K | 1.00× | |
| 08 | New Brunswick | ~100K | 0.95× | |
| 09 | Newfoundland and Labrador | ~80K | 0.92× | |
| 10 | Quebec | ~700K | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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