Musical instrument Audience in Mexico

Musical instrument has an estimated audience of 6,404,322 people in Mexico. 43.7% are female, 56.3% are male, average age 31.7.
Demographically, the Musical instrument audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Music & Radio · Type: Topic
Demographics of Musical instrument fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 31.7 |
| Estimated audience size | 6,404,322 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.76 |
| Risk Appetite | THRILL | 2.52 |
| Spirituality | BALANCE | 1.46 |
| Travelling | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Italy | 4.9% |
| China | 4.4% |
See Musical instrument audiences in other countries
- Musical instrument — Germany
- Musical instrument — United States
- Musical instrument — United Kingdom
- Musical instrument — France
- Musical instrument — Italy
- Musical instrument — Spain
- Musical instrument — Brazil
- Musical instrument — Japan
- Musical instrument — South Korea
- Musical instrument — India
- Musical instrument — Canada
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.