Musical instrument Audience in United Kingdom

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Musical instrument has an estimated audience of 9,661,897 people in United Kingdom. 46.1% are female, 53.9% are male, average age 40.7. Top regions: England, South East, East of England.

The average Musical instrument fan in United Kingdom is 40.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, East of England. Demographically, the Musical instrument audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Category: Music & Radio · Type: Topic

Demographics of Musical instrument fans

Demographic split for Musical instrument audience in United Kingdom
MetricValue
Female46.1%
Male53.9%
Average age40.7
Estimated audience size9,661,897

Top regions in United Kingdom

Top regions ranked by reach for Musical instrument in United Kingdom
RegionReachAffinity
England7,246,4230.9×
South East1,300,477
East of England992,0881.12×
Yorkshire and the Humber983,3001.27×
Scotland782,1030.9×
South West670,4900.84×
Wales629,7111.14×
East Midlands558,7100.82×
West Midlands548,2741.32×
North West502,8020.49×
North East425,0021.13×
Northern Ireland316,0471.06×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Musical instrument audience
TraitClusterScore
TraditionCONSERVATISM1.5
Early Adopter MentalityPOWER1.38
Luxury OrientationPREMIUM1.32
SustainabilityBALANCE1.29
LGBTQ+ IdentityOPEN1.28
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Musical instrument
CountryShare
United States23.2%
Italy4.9%
China4.4%

See Musical instrument audiences in other countries

More Music & Radio audiences in United Kingdom

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.