Musical instrument Audience in Italy
Musical instrument has an estimated audience of 11,124,475 people in Italy. 45.2% are female, 54.8% are male, average age 40.3. Top regions: Lombardy, Lazio, Campania.
The average Musical instrument fan in Italy is 40.3 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Musical instrument audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Topic
Demographics of Musical instrument fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 40.3 |
| Estimated audience size | 11,124,475 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,789,154 | 0.91× |
| Lazio | 1,214,651 | 0.89× |
| Campania | 1,134,412 | 0.91× |
| Tuscany | 867,231 | 1.18× |
| Sicilia | 806,522 | 0.84× |
| Veneto | 798,085 | 0.91× |
| Emilia-Romagna | 712,342 | 0.78× |
| Calabria | 691,968 | 2.03× |
| Piedmont | 503,762 | 0.61× |
| Puglia | 477,669 | 0.62× |
| Liguria | 220,196 | 0.71× |
| Sardinia | 201,376 | 0.65× |
| Marche | 196,079 | 0.71× |
| Trentino-Alto Adige/Südtirol | 184,292 | 0.88× |
| Abruzzo | 169,121 | 0.69× |
| Umbria | 157,070 | 0.87× |
| Friuli-Venezia Giulia | 152,886 | 0.73× |
| Basilicata | 134,394 | 1.32× |
| Aosta Valley | 70,361 | 2.48× |
| Molise | 67,799 | 1.29× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.31 |
| Extroversion | THRILL | 1.21 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Risk Appetite | THRILL | 1.16 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Italy | 4.9% |
| China | 4.4% |
See Musical instrument audiences in other countries
- Musical instrument — Germany
- Musical instrument — United States
- Musical instrument — United Kingdom
- Musical instrument — France
- Musical instrument — Spain
- Musical instrument — Brazil
- Musical instrument — Japan
- Musical instrument — South Korea
- Musical instrument — India
- Musical instrument — Canada
- Musical instrument — Mexico
More Music & Radio audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.