Musical instrument Audience in United States

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Musical instrument has an estimated audience of 52,715,135 people in United States. 43.4% are female, 56.6% are male, average age 36.1. Top regions: California, Virginia, Texas. Top brand affinities: Scooby-Doo, Popular music, Bass guitar, Music school, Recording studio.

The average Musical instrument fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Scooby-Doo, Popular music, Bass guitar, with strongest over-indexing on Scooby-Doo (3.27× the country average). Demographically, the Musical instrument audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Musical instrument fans

Demographic split for Musical instrument audience in United States
MetricValue
Female43.4%
Male56.6%
Average age36.1
Estimated audience size52,715,135

Audience persona

The typical Musical instrument fan in United States is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Musical instrument in United States
RegionReachAffinity
California6,204,9291.07×
Virginia5,148,7994.01×
Texas4,258,3190.94×
Florida3,677,3231.03×
New York3,527,9491.2×
New Jersey1,706,5801.27×
Illinois1,573,9660.9×
Pennsylvania1,565,7020.88×
Ohio1,503,6910.93×
North Carolina1,484,3420.94×
Georgia1,406,6080.87×
Michigan1,257,8090.91×
Kansas1,086,4542.62×
Arizona1,058,0790.98×
Tennessee1,048,8380.99×
Washington1,027,9370.97×
Massachusetts999,7130.96×
Indiana875,7900.91×
Maryland819,3020.9×
Missouri753,5390.89×
Colorado723,0260.87×
Oregon715,1091.18×
Kentucky713,5521.08×
Louisiana695,1611.02×
South Carolina682,3490.86×
Alabama671,8600.91×
Wisconsin643,9790.81×
Minnesota621,7570.82×
Oklahoma543,0020.93×
Connecticut474,5950.9×
Nevada454,7000.89×
Utah447,7660.95×
Mississippi395,1150.91×
Iowa390,0330.9×
Arkansas388,2430.89×
West Virginia235,2490.96×
New Mexico215,7910.82×
Idaho214,5020.81×
Nebraska204,9610.78×
Hawaii204,9080.9×
New Hampshire171,0320.82×
Maine165,0520.87×
Rhode Island148,6360.89×
Washington, District of Columbia118,9920.75×
Delaware112,6840.77×
Montana110,9240.76×
North Dakota89,2490.82×
Alaska88,7750.79×
South Dakota84,0240.69×
Vermont68,8420.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Musical instrument audience
BrandAffinityCategory
Scooby-Doo3.27×Movies & TV
Popular music1.95×Music & Radio
Bass guitar2.78×Music & Radio
Music school3.83×Music & Radio
Recording studio3.18×Music & Radio
Electronic musical instrument4.28×Music & Radio
Guitar amplifier3.96×Music & Radio
Music education3.66×Music & Radio
Electric guitar2.57×Music & Radio
Jazz music1.81×Music & Radio
Electronic music1.69×Music & Radio
Spotify1.54×Internet & Social Media
Violin3.3×Music & Radio
Harmonica4.2×Music & Radio
Blues music1.67×Music & Radio
Drums2.6×Music & Radio
KPop Demon Hunters2.01×Movies & TV
Classical music1.79×Music & Radio
Vocal music3.66×Music & Radio
Instrumental2.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Musical instrument audience
TraitClusterScore
Risk AppetiteTHRILL2.2
Luxury OrientationPREMIUM2.05
LGBTQ+ IdentityOPEN1.35
SustainabilityBALANCE1.2
Early Adopter MentalityPOWER1.19
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Musical instrument
CountryShare
United States23.2%
Italy4.9%
China4.4%

See Musical instrument audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Musical instrument have in United States?

Musical instrument has an estimated audience of 52,715,135 people in United States, concentrated in California and Virginia.

What is the gender split and age of Musical instrument fans?

43.4% of Musical instrument fans are female, 56.6% are male, with an average age of 36.1 years.

Which brands do Musical instrument fans like most?

Musical instrument fans show strongest brand affinity for Scooby-Doo (3.27×), Popular music (1.95×), and Bass guitar (2.78×) over the country average.

Where do Musical instrument fans live in United States?

Musical instrument fans in United States are most concentrated in California (reach 6,204,929), Virginia (reach 5,148,799), and Texas (reach 4,258,319). These three regions account for the largest share of the active audience.

What other brands do Musical instrument fans also like?

Beyond Musical instrument itself, the audience over-indexes on Popular music (1.95×), Bass guitar (2.78×), Music school (3.83×), and Recording studio (3.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.