Rascasse Audience Intelligence

Musical instrument Audience in United States

A data profile of the people who buy, follow and care about Musical instrument in United States — modelled from more than twelve digital signal sources. Musical instrument has an estimated audience of 52,715,135 people in United States.

#272among Topic in United States#24in Music & Radio

The average Musical instrument fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Scooby-Doo, Popular music, Bass guitar, with strongest over-indexing on Scooby-Doo (3.27× the country average).

Demographically, the Musical instrument audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Musical instrument fan in United States is more male, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Musical instrument profile in United States.

Audience size
52.7M
in United States
Gender
43.4%♀
56.6% male
Age
36.1
average years
Country rank
#373
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical instrument fans

43.4% are female, 56.6% are male, average age 36.1.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Musical instrument audience in United States
MetricValue
Female43.4%
Male56.6%
Average age36.1
Estimated audience size52,715,135
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Musical instrument audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3916%
40-4916%
50+18%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Musical instrument audience comes from United States.

Worldwide audience distribution share by country for Musical instrument
CountryShare
United States23.2%
Italy4.9%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical instrument audience in United States is strongest.

Fig. 05

Top regions by affinity

Musical instrument fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~4M3.27×
02Kansas~900K2.08×
03Oregon~700K1.14×
04West Virginia~300K1.14×
05Kentucky~700K1.13×
06New Jersey~1.5M1.09×
07New York~3M1.08×
08Louisiana~700K1.08×
09Mississippi~500K1.07×
10Delaware~200K1.06×
11Alabama~800K1.03×
12Oklahoma~600K1.02×
13Arkansas~400K1.02×
14Vermont~90K1.01×
15Tennessee~1M1.00×
16California~6M0.99×
17Missouri~800K0.99×
18Maine~200K0.98×
19Florida~3.5M0.97×
20Pennsylvania~1.5M0.97×
21North Carolina~1.5M0.97×
22Arizona~1M0.97×
23Washington~1M0.96×
24Iowa~400K0.96×
25Alaska~100K0.96×
26Ohio~1.5M0.95×
27Indiana~900K0.95×
28New Mexico~200K0.95×
29North Dakota~100K0.95×
30Massachusetts~1M0.94×
31Rhode Island~200K0.94×
32Michigan~1.5M0.93×
33Maryland~800K0.93×
34Hawaii~200K0.93×
35Montana~100K0.93×
36Georgia~1.5M0.92×
37South Carolina~700K0.92×
38New Hampshire~200K0.92×
39Texas~4M0.91×
40Illinois~1.5M0.90×
41Colorado~800K0.90×
42Wisconsin~700K0.90×
43Minnesota~700K0.90×
44Connecticut~500K0.90×
45Nevada~500K0.90×
46Utah~400K0.89×
47Idaho~200K0.89×
48Nebraska~200K0.88×
49South Dakota~100K0.87×
50Washington, District of Columbia~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Musical instrument, United States
0.77×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Musical instrument audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Musical instrument audience
#·InterestCategoryAffinity×
01Electronic musical instrumentMusic & Radio4.28×
02HarmonicaMusic & Radio4.20×
03Guitar amplifierMusic & Radio3.96×
04Music schoolMusic & Radio3.83×
05Music educationMusic & Radio3.66×
06Vocal musicMusic & Radio3.66×
07ViolinMusic & Radio3.30×
08Scooby-DooMovies & TV3.27×
09Recording studioMusic & Radio3.18×
10Bass guitarMusic & Radio2.78×
11DrumsMusic & Radio2.60×
12Electric guitarMusic & Radio2.57×
13InstrumentalMusic & Radio2.55×
14KPop Demon HuntersMovies & TV2.01×
15Popular musicMusic & Radio1.95×
16Jazz musicMusic & Radio1.81×
17Classical musicMusic & Radio1.79×
18Electronic musicMusic & Radio1.69×
19Blues musicMusic & Radio1.67×
20SpotifyInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Musical instrument audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Musical instrument audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.43×
SustainabilityBALANCE1.37×
Pet OwnershipJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Musical instrument audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.80×
Community OrientationOPEN0.89×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Musical instrument have in United States?

Musical instrument has an estimated audience of 52,715,135 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of Musical instrument fans?

43.4% of Musical instrument fans are female, 56.6% are male, with an average age of 36.1 years.

03

Which brands do Musical instrument fans like most?

Musical instrument fans show strongest brand affinity for Scooby-Doo (3.27×), Popular music (1.95×), and Bass guitar (2.78×) over the country average.

04

Where do Musical instrument fans live in United States?

Musical instrument fans in United States are most concentrated in California (reach ~6M), Virginia (reach ~4M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Musical instrument fans also like?

Beyond Musical instrument itself, the audience over-indexes on Popular music (1.95×), Bass guitar (2.78×), Music school (3.83×), and Recording studio (3.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Musical instrument audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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