Instrumental Audience in United States

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Instrumental has an estimated audience of 28,539,491 people in United States. 43.1% are female, 56.9% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Product design, Pro-Ject, Urban Outfitters, Minnesota, UK garage.

The average Instrumental fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Pro-Ject, Urban Outfitters, with strongest over-indexing on Product design (3.08× the country average). Demographically, the Instrumental audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Instrumental fans

Demographic split for Instrumental audience in United States
MetricValue
Female43.1%
Male56.9%
Average age39.0
Estimated audience size28,539,491

Audience persona

The typical Instrumental fan in United States is more male, around 39.0 years old, with strong Social Media Usage tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Instrumental in United States
RegionReachAffinity
California3,890,6271.24×
Texas2,483,0171.01×
New York1,936,8131.21×
Florida1,856,8180.96×
Georgia1,056,7691.2×
Illinois1,000,4521.05×
Pennsylvania967,8851.01×
North Carolina960,9561.12×
Virginia808,0201.16×
Ohio803,0950.91×
Michigan734,5770.98×
New Jersey719,1810.99×
Washington644,9521.13×
Massachusetts643,6941.14×
Maryland593,8491.21×
Tennessee589,9041.03×
Arizona549,5630.94×
Indiana516,7290.99×
Colorado472,3151.05×
South Carolina461,1671.07×
Missouri460,5451×
Alabama433,1201.09×
Louisiana407,6811.11×
Wisconsin392,1150.91×
Minnesota388,3790.95×
Oregon384,1141.17×
Kentucky372,7421.04×
Connecticut308,2131.08×
Oklahoma307,9430.97×
Mississippi251,3511.07×
Nevada246,4180.89×
Arkansas235,5081×
Utah226,5460.89×
Kansas196,9030.88×
Iowa191,1930.81×
Washington, District of Columbia138,0261.61×
Hawaii125,8451.03×
New Mexico125,5600.88×
Nebraska122,2960.85×
Idaho113,0240.79×
West Virginia104,5620.79×
Rhode Island96,0911.06×
New Hampshire94,8370.84×
Maine92,8100.91×
Montana75,4480.95×
Delaware74,5020.95×
Alaska59,8570.98×
South Dakota45,9350.7×
Vermont45,0350.9×
North Dakota43,3700.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Instrumental audience
BrandAffinityCategory
Product design3.08×Business & Career
Pro-Ject6.41×Music & Radio
Urban Outfitters2.08×Shopping
Minnesota1.87×Travel & Leisure
UK garage5.7×Music & Radio
JDSU2.47×Business & Career
Nebraska Cornhuskers football2.88×Sports
Home staging3.82×Home & Garden
Bridget Jones: The Edge of Reason14.8×Movies & TV
Nuts (film)3.59×Movies & TV
Stamp collecting2.85×Home & Garden
Nipsey Hussle3.51×Music & Radio
Staycation1.97×Home & Garden
Emilio Estefan8.52×Music & Radio
Jesse Plemons1.96×Movies & TV
Jaws2.93×Movies & TV
Salman Khan4.09×Movies & TV
Noodle (Gorillaz)1.77×Music & Radio
Isometric exercise4.29×Sports
Winemaking2.22×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Instrumental audience
TraitClusterScore
Social Media UsageJOY1.33
PatriotismCONSERVATISM1.27
Urban LifestyleOPEN1.2
TraditionCONSERVATISM1.19
CreativityOPEN1.03
Pet OwnershipJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Instrumental
CountryShare
United States28.8%
Brazil8.5%
India7.8%

See Instrumental audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Instrumental have in United States?

Instrumental has an estimated audience of 28,539,491 people in United States, concentrated in California and Texas.

What is the gender split and age of Instrumental fans?

43.1% of Instrumental fans are female, 56.9% are male, with an average age of 39.0 years.

Which brands do Instrumental fans like most?

Instrumental fans show strongest brand affinity for Product design (3.08×), Pro-Ject (6.41×), and Urban Outfitters (2.08×) over the country average.

Where do Instrumental fans live in United States?

Instrumental fans in United States are most concentrated in California (reach 3,890,627), Texas (reach 2,483,017), and New York (reach 1,936,813). These three regions account for the largest share of the active audience.

What other brands do Instrumental fans also like?

Beyond Instrumental itself, the audience over-indexes on Pro-Ject (6.41×), Urban Outfitters (2.08×), Minnesota (1.87×), and UK garage (5.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Instrumental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.