A data profile of the people who buy, follow and care about Instrumental in India — modelled from more than twelve digital signal sources. Instrumental has an estimated audience of 7,677,715 people in India.
Instrumental has an estimated audience of 7,677,715 people in India. 22.9% are female, 77.1% are male, average age 31.6. Top brand affinities: Musical instrument, Piano, MP3, Cello, Electric guitar.
Top brand affinities include Musical instrument, Piano, MP3, with strongest over-indexing on Musical instrument (3.87× the country average).
Demographically, the Instrumental audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Instrumental fan in India is more male, around 31.6 years old, with strong Community Orientation tendencies and a notable affinity for Musical instrument.
The key figures that characterise the Instrumental profile in India.
22.9% are female, 77.1% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 31.6 |
| Estimated audience size | 7,677,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Instrumental audience comes from India.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.5% |
| India | 7.8% |
The strongest cross-interests of the Instrumental audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MP3 | Technology & Electronics | 10.37× | ||
| 02 | Cello | Music & Radio | 8.31× | ||
| 03 | Ukulele | Music & Radio | 8.28× | ||
| 04 | Saxophone | Music & Radio | 7.73× | ||
| 05 | Electric guitar | Music & Radio | 5.68× | ||
| 06 | Violin | Music & Radio | 5.48× | ||
| 07 | Acoustic guitar | Music & Radio | 5.14× | ||
| 08 | Piano | Music & Radio | 5.11× | ||
| 09 | Musical instrument | Music & Radio | 3.87× | ||
| 10 | Macau | Travel & Leisure | 2.41× | ||
| 11 | NASDAQ | Business & Career | 2.20× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 2.18× | ||
| 13 | Sweepstakes | Games | 1.98× | ||
| 14 | Wikipedia | Internet & Social Media | 1.93× | ||
| 15 | Joe Root | Sports | 1.93× | ||
| 16 | Linux | Technology & Electronics | 1.90× | ||
| 17 | Anthropology | Business & Career | 1.81× | ||
| 18 | Museum | Arts & Culture | 1.61× | ||
| 19 | Podcast | Music & Radio | 1.57× | ||
| 20 | Festival | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.78× | |
| Indulgence | JOY | 1.36× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Instrumental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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