Instrumental Audience in Germany
Instrumental has an estimated audience of 2,925,426 people in Germany. 40.2% are female, 59.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oliver Kahn, Dog breed, KLIX (AM), Home construction, Commercial mortgage.
The average Instrumental fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oliver Kahn, Dog breed, KLIX (AM), with strongest over-indexing on Oliver Kahn (6.99× the country average). Demographically, the Instrumental audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Instrumental fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 39.1 |
| Estimated audience size | 2,925,426 |
Audience persona
The typical Instrumental fan in Germany is more male, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Oliver Kahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 664,656 | 1.04× |
| Bayern | 544,549 | 1.16× |
| Baden-Württemberg | 402,174 | 1.01× |
| Hessen | 340,912 | 1.53× |
| Niedersachsen | 283,701 | 1× |
| Berlin | 174,253 | 1.33× |
| Rheinland-Pfalz | 148,264 | 1.01× |
| Sachsen | 136,138 | 0.95× |
| Brandenburg | 88,878 | 0.98× |
| Schleswig-Holstein | 82,083 | 0.78× |
| Hamburg | 62,323 | 0.94× |
| Thüringen | 61,711 | 0.83× |
| Sachsen-Anhalt | 58,221 | 0.77× |
| Mecklenburg-Vorpommern | 42,923 | 0.77× |
| Saarland | 28,446 | 0.79× |
| Bremen | 27,915 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oliver Kahn | 6.99× | Sports |
| Dog breed | 1.71× | Pets & Animals |
| KLIX (AM) | 4.61× | Music & Radio |
| Home construction | 1.61× | Home & Garden |
| Commercial mortgage | 2.6× | Business & Career |
| Progressive rock | 1.96× | Music & Radio |
| Kieser Training | 3.57× | Sports |
| Este, Veneto | 2.18× | Travel & Leisure |
| Magazine (band) | 3.93× | Music & Radio |
| Corona (band) | 1.92× | Music & Radio |
| Snow White (Fables) | 1.68× | Literature |
| Italian Riviera | 2.25× | Travel & Leisure |
| Kodi (software) | 1.77× | Technology & Electronics |
| Lycopene | 4.46× | Health |
| Goosebumps (film) | 4.77× | Movies & TV |
| Figure painting (hobby) | 2.06× | Arts & Culture |
| Gudrun Sjödén | 1.57× | Fashion & Accessoires |
| Zero Hedge | 7.83× | Business & Career |
| Pavia | 1.88× | Travel & Leisure |
| JDSU | 1.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Community Orientation | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.34 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Social Media Usage | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.5% |
| India | 7.8% |
See Instrumental audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Instrumental have in Germany?
Instrumental has an estimated audience of 2,925,426 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Instrumental fans?
40.2% of Instrumental fans are female, 59.8% are male, with an average age of 39.1 years.
Which brands do Instrumental fans like most?
Instrumental fans show strongest brand affinity for Oliver Kahn (6.99×), Dog breed (1.71×), and KLIX (AM) (4.61×) over the country average.
Where do Instrumental fans live in Germany?
Instrumental fans in Germany are most concentrated in Nordrhein-Westfalen (reach 664,656), Bayern (reach 544,549), and Baden-Württemberg (reach 402,174). These three regions account for the largest share of the active audience.
What other brands do Instrumental fans also like?
Beyond Instrumental itself, the audience over-indexes on Dog breed (1.71×), KLIX (AM) (4.61×), Home construction (1.61×), and Commercial mortgage (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Instrumental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.