Thomann Audience in Germany
Thomann has an estimated audience of 3,790,191 people in Germany. 21.5% are female, 78.5% are male, average age 41.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Dog breed, Home construction, Mo Hayder.
The average Thomann fan in Germany is 41.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Dog breed, with strongest over-indexing on Israel (58.69× the country average). Demographically, the Thomann audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Music instrument
Demographics of Thomann fans
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 41.7 |
| Estimated audience size | 3,790,191 |
Audience persona
The typical Thomann fan in Germany is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 859,290 | 1.41× |
| Nordrhein-Westfalen | 745,346 | 0.9× |
| Baden-Württemberg | 609,063 | 1.18× |
| Niedersachsen | 364,772 | 0.99× |
| Hessen | 292,686 | 1.01× |
| Rheinland-Pfalz | 209,122 | 1.1× |
| Sachsen | 190,319 | 1.02× |
| Berlin | 161,414 | 0.95× |
| Schleswig-Holstein | 127,231 | 0.93× |
| Brandenburg | 114,142 | 0.97× |
| Thüringen | 113,338 | 1.17× |
| Sachsen-Anhalt | 95,059 | 0.97× |
| Hamburg | 74,996 | 0.88× |
| Mecklenburg-Vorpommern | 60,079 | 0.83× |
| Saarland | 40,651 | 0.87× |
| Bremen | 26,214 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 58.69× | Travel & Leisure |
| KLIX (AM) | 25.33× | Music & Radio |
| Dog breed | 3.52× | Pets & Animals |
| Home construction | 1.6× | Home & Garden |
| Mo Hayder | 23.38× | Literature |
| Haberler | 1.99× | News |
| Jacamo | 24.15× | Fashion & Accessoires |
| Corona (band) | 3.24× | Music & Radio |
| Snow White (Fables) | 2.95× | Literature |
| Unique Gifts | 1.75× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Hudson, New York | 6.82× | Travel & Leisure |
| Progressive rock | 1.74× | Music & Radio |
| myDealZ | 3.15× | Shopping |
| Neon Genesis Evangelion (manga) | 6.61× | Literature |
| Birthday Gifts | 1.66× | Kids & Family |
| Goosebumps (film) | 8.64× | Movies & TV |
| Hormones: The Series | 6.82× | Movies & TV |
| Pediatric Hematology and Oncology | 7.06× | Health |
| Hobby Lobby | 5.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.58 |
| Patriotism | CONSERVATISM | 1.57 |
| Tradition | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.32 |
| Need for Security | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.0% |
| France | 18.7% |
| Italy | 13.0% |
See Thomann audiences in other countries
More Music instrument audiences in Germany
- ESP Guitars (889,438)
- Boss Corporation (846,863)
- Ibanez (734,380)
- Roland Corporation (271,999)
- Epiphone (267,989)
Frequently asked questions
How many fans does Thomann have in Germany?
Thomann has an estimated audience of 3,790,191 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Thomann fans?
21.5% of Thomann fans are female, 78.5% are male, with an average age of 41.7 years.
Which brands do Thomann fans like most?
Thomann fans show strongest brand affinity for Israel (58.69×), KLIX (AM) (25.33×), and Dog breed (3.52×) over the country average.
Where do Thomann fans live in Germany?
Thomann fans in Germany are most concentrated in Bayern (reach 859,290), Nordrhein-Westfalen (reach 745,346), and Baden-Württemberg (reach 609,063). These three regions account for the largest share of the active audience.
What other brands do Thomann fans also like?
Beyond Thomann itself, the audience over-indexes on KLIX (AM) (25.33×), Dog breed (3.52×), Home construction (1.6×), and Mo Hayder (23.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thomann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.