Ibanez Audience in Germany
Ibanez has an estimated audience of 734,379 people in Germany. 42.7% are female, 57.3% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Audio mastering, Thomann, Ministry (band), Music education, Cello.
The average Ibanez fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Audio mastering, Thomann, Ministry (band), with strongest over-indexing on Audio mastering (13.33× the country average). Demographically, the Ibanez audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand · Subtype: Music instrument
Demographics of Ibanez fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 35.3 |
| Estimated audience size | 734,379 |
Audience persona
The typical Ibanez fan in Germany is more male, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Audio mastering.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,574 | 1.07× |
| Bayern | 146,314 | 1.24× |
| Baden-Württemberg | 111,022 | 1.11× |
| Niedersachsen | 73,841 | 1.04× |
| Hessen | 67,078 | 1.2× |
| Rheinland-Pfalz | 40,476 | 1.1× |
| Berlin | 35,875 | 1.09× |
| Sachsen | 32,394 | 0.9× |
| Schleswig-Holstein | 26,425 | 1× |
| Thüringen | 17,412 | 0.93× |
| Hamburg | 16,473 | 0.99× |
| Brandenburg | 16,256 | 0.71× |
| Sachsen-Anhalt | 13,138 | 0.69× |
| Saarland | 12,257 | 1.36× |
| Mecklenburg-Vorpommern | 9,288 | 0.66× |
| Bremen | 5,663 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Audio mastering | 13.33× | Music & Radio |
| Thomann | 9.77× | Shopping |
| Ministry (band) | 27.54× | Music & Radio |
| Music education | 11.39× | Music & Radio |
| Cello | 11.93× | Music & Radio |
| Guitar amplifier | 12.03× | Music & Radio |
| Extreme metal | 5.64× | Music & Radio |
| Electric guitar | 7.02× | Music & Radio |
| Recording studio | 7.49× | Music & Radio |
| Ozzy Osbourne | 9.78× | Music & Radio |
| ESP Guitars | 14.64× | Music & Radio |
| Acoustic guitar | 7.21× | Music & Radio |
| Guitar solo | 19.38× | Music & Radio |
| Music school | 8.09× | Music & Radio |
| Progressive rock | 6.2× | Music & Radio |
| Synthesizer | 13.15× | Music & Radio |
| Iron Maiden | 9.76× | Music & Radio |
| Psychedelic music | 12.73× | Music & Radio |
| Disc jockey | 4.9× | Music & Radio |
| Pop punk | 8.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.44 |
| Sustainability | BALANCE | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.16 |
| Sports Activity | POWER | 1.16 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.0% |
| United Kingdom | 9.2% |
| Germany | 8.5% |
See Ibanez audiences in other countries
More Music instrument audiences in Germany
- ESP Guitars (889,438)
- Boss Corporation (846,863)
- Roland Corporation (271,999)
- Epiphone (267,989)
- Pan flute (229,505)
Frequently asked questions
How many fans does Ibanez have in Germany?
Ibanez has an estimated audience of 734,379 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ibanez fans?
42.7% of Ibanez fans are female, 57.3% are male, with an average age of 35.3 years.
Which brands do Ibanez fans like most?
Ibanez fans show strongest brand affinity for Audio mastering (13.33×), Thomann (9.77×), and Ministry (band) (27.54×) over the country average.
Where do Ibanez fans live in Germany?
Ibanez fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,574), Bayern (reach 146,314), and Baden-Württemberg (reach 111,022). These three regions account for the largest share of the active audience.
What other brands do Ibanez fans also like?
Beyond Ibanez itself, the audience over-indexes on Thomann (9.77×), Ministry (band) (27.54×), Music education (11.39×), and Cello (11.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ibanez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.