ESP Guitars Audience in Germany
ESP Guitars has an estimated audience of 827,397 people in Germany. 40.1% are female, 59.9% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Goosebumps (film), myDealZ, KLIX (AM), Kodi (software).
The average ESP Guitars fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Goosebumps (film), myDealZ, with strongest over-indexing on Dog breed (3.85× the country average). Demographically, the ESP Guitars audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand · Subtype: Music instrument
Demographics of ESP Guitars fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 35.7 |
| Estimated audience size | 827,397 |
Audience persona
The typical ESP Guitars fan in Germany is more male, around 35.7 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,721 | 1.11× |
| Bayern | 159,619 | 1.12× |
| Baden-Württemberg | 146,522 | 1.21× |
| Niedersachsen | 95,903 | 1.11× |
| Hessen | 81,884 | 1.21× |
| Rheinland-Pfalz | 47,692 | 1.07× |
| Sachsen | 42,168 | 0.97× |
| Berlin | 37,894 | 0.95× |
| Schleswig-Holstein | 31,905 | 1× |
| Brandenburg | 25,257 | 0.92× |
| Hamburg | 22,450 | 1.12× |
| Sachsen-Anhalt | 18,636 | 0.81× |
| Thüringen | 17,770 | 0.78× |
| Mecklenburg-Vorpommern | 12,527 | 0.74× |
| Saarland | 10,519 | 0.96× |
| Bremen | 7,071 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.85× | Pets & Animals |
| Goosebumps (film) | 22.15× | Movies & TV |
| myDealZ | 3.73× | Shopping |
| KLIX (AM) | 3.06× | Music & Radio |
| Kodi (software) | 3.28× | Technology & Electronics |
| N'Golo Kanté | 5.66× | Sports |
| Google Home | 5.79× | Technology & Electronics |
| Preacher (comics) | 6.79× | Literature |
| Hypertext | 2.81× | Technology & Electronics |
| Handmade Gifts | 1.97× | Kids & Family |
| Icon (magazine) | 1.97× | Arts & Culture |
| HomeExchange.com | 5.26× | Travel & Leisure |
| Hudson, New York | 4.28× | Travel & Leisure |
| Hauptschule | 5.32× | Kids & Family |
| Building insulation | 2.93× | Home & Garden |
| Jason Clarke (actor) | 3.18× | Movies & TV |
| Italian Riviera | 2.15× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.07× | Music & Radio |
| Corona (band) | 1.53× | Music & Radio |
| Figure painting (hobby) | 2.37× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Early Adopter Mentality | POWER | 1.29 |
| DIY Mentality | THRILL | 1.25 |
| Urban Lifestyle | OPEN | 1.19 |
| Sports Activity | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.2% |
| China | 9.2% |
| Taiwan | 4.4% |
See ESP Guitars audiences in other countries
More Music instrument audiences in Germany
- Boss Corporation (846,863)
- Ibanez (734,380)
- Roland Corporation (271,999)
- Epiphone (267,989)
- Pan flute (229,505)
Frequently asked questions
How many fans does ESP Guitars have in Germany?
ESP Guitars has an estimated audience of 827,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ESP Guitars fans?
40.1% of ESP Guitars fans are female, 59.9% are male, with an average age of 35.7 years.
Which brands do ESP Guitars fans like most?
ESP Guitars fans show strongest brand affinity for Dog breed (3.85×), Goosebumps (film) (22.15×), and myDealZ (3.73×) over the country average.
Where do ESP Guitars fans live in Germany?
ESP Guitars fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,721), Bayern (reach 159,619), and Baden-Württemberg (reach 146,522). These three regions account for the largest share of the active audience.
What other brands do ESP Guitars fans also like?
Beyond ESP Guitars itself, the audience over-indexes on Goosebumps (film) (22.15×), myDealZ (3.73×), KLIX (AM) (3.06×), and Kodi (software) (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ESP Guitars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.