Musical theatre Audience in Germany
Musical theatre has an estimated audience of 7,161,281 people in Germany. 57.4% are female, 42.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rock music, Roland Kaiser, Florian Silbereisen, Superman, Livemusic.
The average Musical theatre fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rock music, Roland Kaiser, Florian Silbereisen, with strongest over-indexing on Rock music (1.67× the country average). Demographically, the Musical theatre audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Musical theatre fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.4 |
| Estimated audience size | 7,161,281 |
Audience persona
The typical Musical theatre fan in Germany is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Rock music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,078,125 | 1.33× |
| Bayern | 1,150,146 | 1× |
| Baden-Württemberg | 1,143,130 | 1.17× |
| Niedersachsen | 872,864 | 1.26× |
| Hessen | 548,557 | 1.01× |
| Rheinland-Pfalz | 463,663 | 1.29× |
| Sachsen | 295,808 | 0.84× |
| Brandenburg | 203,265 | 0.92× |
| Schleswig-Holstein | 200,223 | 0.78× |
| Berlin | 199,451 | 0.62× |
| Thüringen | 193,734 | 1.06× |
| Sachsen-Anhalt | 182,045 | 0.98× |
| Hamburg | 168,537 | 1.04× |
| Mecklenburg-Vorpommern | 112,471 | 0.82× |
| Saarland | 104,062 | 1.18× |
| Bremen | 43,067 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rock music | 1.67× | Music & Radio |
| Roland Kaiser | 2.48× | Music & Radio |
| Florian Silbereisen | 2.53× | Music & Radio |
| Superman | 2.01× | Movies & TV |
| Livemusic | 2.08× | Music & Radio |
| 1.71× | Internet & Social Media | |
| Cover version | 2.1× | Music & Radio |
| Musical instrument | 1.86× | Music & Radio |
| Starlight Express | 6.47× | Music & Radio |
| Dog health | 1.97× | Pets & Animals |
| Helene Fischer | 1.55× | Music & Radio |
| Clarinet | 4.17× | Music & Radio |
| Michelle | 2.11× | Music & Radio |
| Orchestra | 2.58× | Music & Radio |
| Thomas Gottschalk | 1.79× | Movies & TV |
| Home construction | 1.52× | Home & Garden |
| Schlager music | 1.58× | Music & Radio |
| Dog harness | 1.87× | Pets & Animals |
| Storm of Love | 1.94× | Movies & TV |
| Music education | 3.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.15 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.12 |
| Healthy Lifestyle | BALANCE | 1.09 |
| DIY Mentality | THRILL | 1.01 |
| Mindfulness | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
See Musical theatre audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Musical theatre have in Germany?
Musical theatre has an estimated audience of 7,161,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Musical theatre fans?
57.4% of Musical theatre fans are female, 42.6% are male, with an average age of 40.4 years.
Which brands do Musical theatre fans like most?
Musical theatre fans show strongest brand affinity for Rock music (1.67×), Roland Kaiser (2.48×), and Florian Silbereisen (2.53×) over the country average.
Where do Musical theatre fans live in Germany?
Musical theatre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,078,125), Bayern (reach 1,150,146), and Baden-Württemberg (reach 1,143,130). These three regions account for the largest share of the active audience.
What other brands do Musical theatre fans also like?
Beyond Musical theatre itself, the audience over-indexes on Roland Kaiser (2.48×), Florian Silbereisen (2.53×), Superman (2.01×), and Livemusic (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.