Rascasse Audience Intelligence

Starlight Express Audience in Germany

A data profile of the people who buy, follow and care about Starlight Express in Germany — modelled from more than twelve digital signal sources. Starlight Express has an estimated audience of 665,545 people in Germany.

#3among Musical in Germany#5among Musical in Germany#1016in Music & Radio

The average Starlight Express fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Moulin Rouge, Holiday on Ice, Andrew Lloyd Webber, with strongest over-indexing on Moulin Rouge (62.34× the country average).

Demographically, the Starlight Express audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Family Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Starlight Express fan in Germany is more female, around 32.4 years old, with strong Family Orientation tendencies and a notable affinity for Moulin Rouge.

Category: Music & Radio · Type: Musical · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Starlight Express profile in Germany.

Audience size
666K
in Germany
Gender
62.7%♀
37.3% male
Age
32.4
average years
Country rank
#9231
Musical in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Starlight Express fans

62.7% are female, 37.3% are male, average age 32.4.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Starlight Express audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age32.4
Estimated audience size665,545
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Starlight Express audience in Germany
Age bracketShare%
16-1944%
20-2914%
30-3916%
40-4916%
50+10%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Starlight Express audience comes from Germany.

Worldwide audience distribution share by country for Starlight Express
CountryShare
Germany65.1%
United Kingdom11.1%
Austria4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Starlight Express audience in Germany is strongest.

Fig. 05

Top regions by affinity

Starlight Express fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K2.59×
02Rheinland-Pfalz~50K1.56×
03Niedersachsen~80K1.25×
04Saarland~9K1.15×
05Hessen~50K1.04×
06Thüringen~20K1.00×
07Schleswig-Holstein~20K0.94×
08Baden-Württemberg~80K0.93×
09Sachsen-Anhalt~10K0.86×
10Hamburg~10K0.86×
11Sachsen~20K0.74×
12Bayern~80K0.71×
13Brandenburg~10K0.70×
14Bremen~4K0.65×
15Mecklenburg-Vorpommern~8K0.64×
16Berlin~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Starlight Express, Germany
0.44×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Starlight Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Starlight Express audience
#·InterestCategoryAffinity×
01At the Drive-InMusic & Radio119.30×
02Die Nacht der MusicalsMusic & Radio75.29×
03Moulin RougeArts & Culture62.34×
04Holiday on IceTravel & Leisure62.21×
05Andrew Lloyd WebberMusic & Radio53.11×
06Nurse anesthetistHealth35.62×
07Stage EntertainmentMusic & Radio22.00×
08Step Up (film)Movies & TV19.72×
09Latin danceSports18.26×
10Bachata (dance)Music & Radio18.26×
11Ross AntonyMovies & TV7.00×
12Dakota JohnsonMovies & TV6.33×
13Alles was zähltMovies & TV5.53×
14Sarah ConnorMusic & Radio5.29×
15Gil OfarimMusic & Radio5.13×
16Let's Dance (German TV series)Movies & TV4.67×
17Gute Zeiten, schlechte ZeitenMovies & TV4.10×
18BonprixShopping3.95×
19DeichmannShopping3.77×
20Harry PotterMovies & TV2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Starlight Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Starlight Express audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.45×
Pet OwnershipJOY1.52×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Starlight Express audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.40×
Luxury OrientationPREMIUM0.41×
Need for SecurityCONSERVATISM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Starlight Express have in Germany?

Starlight Express has an estimated audience of 665,545 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Starlight Express fans?

62.7% of Starlight Express fans are female, 37.3% are male, with an average age of 32.4 years.

03

Which brands do Starlight Express fans like most?

Starlight Express fans show strongest brand affinity for Moulin Rouge (62.34×), Holiday on Ice (62.21×), and Andrew Lloyd Webber (53.11×) over the country average.

04

Where do Starlight Express fans live in Germany?

Starlight Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~80K), and Niedersachsen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Starlight Express fans also like?

Beyond Starlight Express itself, the audience over-indexes on Holiday on Ice (62.21×), Andrew Lloyd Webber (53.11×), Nurse anesthetist (35.62×), and Latin dance (18.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical audiences in Germany

See Starlight Express audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Starlight Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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