Starlight Express Audience in Germany
Starlight Express has an estimated audience of 669,593 people in Germany. 62.7% are female, 37.3% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Moulin Rouge, Holiday on Ice, Andrew Lloyd Webber, Nurse anesthetist, Latin dance.
The average Starlight Express fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Moulin Rouge, Holiday on Ice, Andrew Lloyd Webber, with strongest over-indexing on Moulin Rouge (62.34× the country average). Demographically, the Starlight Express audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Musical · Subtype: Musical
Demographics of Starlight Express fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 32.4 |
| Estimated audience size | 669,593 |
Audience persona
The typical Starlight Express fan in Germany is more female, around 32.4 years old, with strong Individualism tendencies and a notable affinity for Moulin Rouge.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 396,163 | 2.7× |
| Baden-Württemberg | 86,353 | 0.95× |
| Niedersachsen | 82,618 | 1.27× |
| Bayern | 77,499 | 0.72× |
| Hessen | 53,997 | 1.06× |
| Rheinland-Pfalz | 52,068 | 1.55× |
| Sachsen | 23,820 | 0.73× |
| Schleswig-Holstein | 22,808 | 0.95× |
| Thüringen | 16,194 | 0.95× |
| Brandenburg | 14,324 | 0.69× |
| Sachsen-Anhalt | 14,093 | 0.81× |
| Berlin | 13,654 | 0.46× |
| Hamburg | 13,119 | 0.87× |
| Saarland | 9,006 | 1.1× |
| Mecklenburg-Vorpommern | 7,649 | 0.6× |
| Bremen | 3,484 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moulin Rouge | 62.34× | Arts & Culture |
| Holiday on Ice | 62.21× | Travel & Leisure |
| Andrew Lloyd Webber | 53.11× | Music & Radio |
| Nurse anesthetist | 35.62× | Health |
| Latin dance | 18.26× | Sports |
| Bachata (dance) | 18.26× | Music & Radio |
| Die Nacht der Musicals | 75.29× | Music & Radio |
| At the Drive-In | 119.3× | Music & Radio |
| Stage Entertainment | 22× | Music & Radio |
| Let's Dance (German TV series) | 4.67× | Movies & TV |
| Deichmann | 3.77× | Shopping |
| Step Up (film) | 19.72× | Movies & TV |
| Gala | 3.13× | News |
| Gute Zeiten, schlechte Zeiten | 4.1× | Movies & TV |
| Gil Ofarim | 5.13× | Music & Radio |
| Bonprix | 3.95× | Shopping |
| Harry Potter | 2.07× | Movies & TV |
| Florian Silbereisen | 4.12× | Music & Radio |
| Dakota Johnson | 6.33× | Movies & TV |
| Les Misérables (musical) | 17.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.19 |
| Convenience Orientation | PREMIUM | 1.17 |
| Sustainability | BALANCE | 1.07 |
| LGBTQ+ Identity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.8% |
| United Kingdom | 11.6% |
| Austria | 4.8% |
See Starlight Express audiences in other countries
More Musical audiences in Germany
- The Nutcracker (803,910)
- Wicked (musical) (719,097)
- Grease (musical) (661,438)
- Hair (musical) (470,852)
- Burlesque (2010 American film) (407,343)
Frequently asked questions
How many fans does Starlight Express have in Germany?
Starlight Express has an estimated audience of 669,593 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Starlight Express fans?
62.7% of Starlight Express fans are female, 37.3% are male, with an average age of 32.4 years.
Which brands do Starlight Express fans like most?
Starlight Express fans show strongest brand affinity for Moulin Rouge (62.34×), Holiday on Ice (62.21×), and Andrew Lloyd Webber (53.11×) over the country average.
Where do Starlight Express fans live in Germany?
Starlight Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach 396,163), Baden-Württemberg (reach 86,353), and Niedersachsen (reach 82,618). These three regions account for the largest share of the active audience.
What other brands do Starlight Express fans also like?
Beyond Starlight Express itself, the audience over-indexes on Holiday on Ice (62.21×), Andrew Lloyd Webber (53.11×), Nurse anesthetist (35.62×), and Latin dance (18.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Starlight Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.