Hair (musical) Audience in Germany
Hair (musical) has an estimated audience of 411,476 people in Germany. 76.5% are female, 23.5% are male, average age 37.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: 10 things i hate about you, Anne Hathaway, Happy Gilmore, She's All That, Madelyn Cline.
The average Hair (musical) fan in Germany is 37.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include 10 things i hate about you, Anne Hathaway, Happy Gilmore, with strongest over-indexing on 10 things i hate about you (51× the country average). Demographically, the Hair (musical) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Musical · Subtype: Musical
Demographics of Hair (musical) fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 37.9 |
| Estimated audience size | 411,476 |
Audience persona
The typical Hair (musical) fan in Germany is more female, around 37.9 years old, with strong Travelling tendencies and a notable affinity for 10 things i hate about you.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 353,139 | 5.88× |
| Nordrhein-Westfalen | 73,756 | 0.72× |
| Baden-Württemberg | 49,697 | 0.77× |
| Niedersachsen | 31,500 | 0.69× |
| Hessen | 25,553 | 0.71× |
| Rheinland-Pfalz | 16,917 | 0.72× |
| Sachsen | 14,979 | 0.65× |
| Berlin | 14,781 | 0.7× |
| Schleswig-Holstein | 10,813 | 0.64× |
| Brandenburg | 9,552 | 0.65× |
| Thüringen | 7,608 | 0.63× |
| Hamburg | 7,395 | 0.7× |
| Sachsen-Anhalt | 6,987 | 0.57× |
| Mecklenburg-Vorpommern | 5,963 | 0.66× |
| Saarland | 3,434 | 0.59× |
| Bremen | 2,859 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 10 things i hate about you | 51× | Movies & TV |
| Anne Hathaway | 17.59× | Movies & TV |
| Happy Gilmore | 35.74× | Movies & TV |
| She's All That | 37.82× | Movies & TV |
| Madelyn Cline | 12.57× | Movies & TV |
| DEVK | 12.39× | Business & Career |
| Febreze | 32.24× | Home & Garden |
| Royal Shakespeare Theatre | 61.47× | Arts & Culture |
| Ryan Gosling | 8.43× | Movies & TV |
| James Dean | 12.27× | Movies & TV |
| Kate Winslet | 7.95× | Movies & TV |
| Graveyard (band) | 10.91× | Music & Radio |
| Mr. & Mrs. Smith (2005 film) | 37.98× | Movies & TV |
| Afro-textured hair | 15.22× | Beauty & Wellness |
| Liam Neeson | 6.12× | Movies & TV |
| Charles Aznavour | 18.91× | Music & Radio |
| Friends with Benefits (film) | 28.85× | Movies & TV |
| New Amsterdam | 12.37× | Movies & TV |
| Black Swan (film) | 13.06× | Movies & TV |
| Colorist | 17.17× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.42 |
| Community Orientation | OPEN | 1.22 |
| Urban Lifestyle | OPEN | 1.21 |
| Design Affinity | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 7.5% |
| China | 5.8% |
See Hair (musical) audiences in other countries
More Musical audiences in Germany
- The Nutcracker (803,910)
- Wicked (musical) (719,097)
- Starlight Express (669,593)
- Grease (musical) (661,438)
- Burlesque (2010 American film) (407,343)
Frequently asked questions
How many fans does Hair (musical) have in Germany?
Hair (musical) has an estimated audience of 411,476 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hair (musical) fans?
76.5% of Hair (musical) fans are female, 23.5% are male, with an average age of 37.9 years.
Which brands do Hair (musical) fans like most?
Hair (musical) fans show strongest brand affinity for 10 things i hate about you (51×), Anne Hathaway (17.59×), and Happy Gilmore (35.74×) over the country average.
Where do Hair (musical) fans live in Germany?
Hair (musical) fans in Germany are most concentrated in Bayern (reach 353,139), Nordrhein-Westfalen (reach 73,756), and Baden-Württemberg (reach 49,697). These three regions account for the largest share of the active audience.
What other brands do Hair (musical) fans also like?
Beyond Hair (musical) itself, the audience over-indexes on Anne Hathaway (17.59×), Happy Gilmore (35.74×), She's All That (37.82×), and Madelyn Cline (12.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.