Rascasse Audience Intelligence

Hair (musical) Audience in Germany

A data profile of the people who buy, follow and care about Hair (musical) in Germany — modelled from more than twelve digital signal sources. Hair (musical) has an estimated audience of 477,891 people in Germany.

#5among Musical in Germany#9among Musical in Germany#1396in Music & Radio

The average Hair (musical) fan in Germany is 37.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include 10 things i hate about you, Anne Hathaway, Happy Gilmore, with strongest over-indexing on 10 things i hate about you (51× the country average).

Demographically, the Hair (musical) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair (musical) fan in Germany is more female, around 37.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for 10 things i hate about you.

Category: Music & Radio · Type: Musical · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair (musical) profile in Germany.

Audience size
478K
in Germany
Gender
76.5%♀
23.5% male
Age
37.9
average years
Country rank
#12199
Musical in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair (musical) fans

76.5% are female, 23.5% are male, average age 37.9.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Hair (musical) audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age37.9
Estimated audience size477,891
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Hair (musical) audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Hair (musical) audience comes from Germany.

Worldwide audience distribution share by country for Hair (musical)
CountryShare
United States16.1%
Italy7.3%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair (musical) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair (musical) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K8.37×
02Berlin~20K0.79×
03Bremen~3K0.78×
04Hessen~30K0.76×
05Baden-Württemberg~50K0.74×
06Nordrhein-Westfalen~70K0.71×
07Rheinland-Pfalz~20K0.70×
08Hamburg~7K0.68×
09Saarland~4K0.67×
10Niedersachsen~30K0.65×
11Schleswig-Holstein~10K0.65×
12Sachsen~10K0.63×
13Mecklenburg-Vorpommern~6K0.63×
14Brandenburg~9K0.62×
15Thüringen~7K0.62×
16Sachsen-Anhalt~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Hair (musical), Germany
0.60×1.00×8.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair (musical) audience
#·InterestCategoryAffinity×
01Royal Shakespeare TheatreArts & Culture61.47×
0210 things i hate about youMovies & TV51.00×
03Never Been KissedMovies & TV48.36×
04Mr. & Mrs. Smith (2005 film)Movies & TV37.98×
05She's All ThatMovies & TV37.82×
06Happy GilmoreMovies & TV35.74×
07FebrezeHome & Garden32.24×
08Friends with Benefits (film)Movies & TV28.85×
09Anne HathawayMovies & TV17.59×
10ColoristArts & Culture17.17×
11Afro-textured hairBeauty & Wellness15.22×
12Black Swan (film)Movies & TV13.06×
13Madelyn ClineMovies & TV12.57×
14DEVKBusiness & Career12.39×
15James DeanMovies & TV12.27×
16Graveyard (band)Music & Radio10.91×
17Ryan GoslingMovies & TV8.43×
18Kate WinsletMovies & TV7.95×
19Liam NeesonMovies & TV6.12×
20EverwoodMovies & TV5.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair (musical) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.11×
TraditionCONSERVATISM1.07×
Quality AwarenessPREMIUM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair (musical) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
SpiritualityBALANCE0.64×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair (musical) have in Germany?

Hair (musical) has an estimated audience of 477,891 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hair (musical) fans?

76.5% of Hair (musical) fans are female, 23.5% are male, with an average age of 37.9 years.

03

Which brands do Hair (musical) fans like most?

Hair (musical) fans show strongest brand affinity for 10 things i hate about you (51×), Anne Hathaway (17.59×), and Happy Gilmore (35.74×) over the country average.

04

Where do Hair (musical) fans live in Germany?

Hair (musical) fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hair (musical) fans also like?

Beyond Hair (musical) itself, the audience over-indexes on Anne Hathaway (17.59×), Happy Gilmore (35.74×), She's All That (37.82×), and Madelyn Cline (12.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical audiences in Germany

See Hair (musical) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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