Afro-textured hair Audience in Germany
Afro-textured hair has an estimated audience of 433,178 people in Germany. 70.1% are female, 29.9% are male, average age 27.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Human hair growth, Braid, Hair tutorials, Dog walking, Modeling agency.
The average Afro-textured hair fan in Germany is 27.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Human hair growth, Braid, Hair tutorials, with strongest over-indexing on Human hair growth (11.65× the country average). Demographically, the Afro-textured hair audience skews more female with an average age of 27.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Afro-textured hair fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 27.5 |
| Estimated audience size | 433,178 |
Audience persona
The typical Afro-textured hair fan in Germany is more female, around 27.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Human hair growth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,784 | 0.93× |
| Bayern | 60,159 | 0.86× |
| Baden-Württemberg | 46,639 | 0.79× |
| Hessen | 46,363 | 1.4× |
| Rheinland-Pfalz | 42,193 | 1.94× |
| Berlin | 41,386 | 2.14× |
| Sachsen | 22,028 | 1.04× |
| Sachsen-Anhalt | 17,641 | 1.57× |
| Niedersachsen | 15,464 | 0.37× |
| Schleswig-Holstein | 14,455 | 0.93× |
| Hamburg | 9,512 | 0.97× |
| Brandenburg | 8,175 | 0.61× |
| Saarland | 7,712 | 1.45× |
| Bremen | None× | |
| Thüringen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Human hair growth | 11.65× | Health |
| Braid | 8.57× | Home & Garden |
| Hair tutorials | 8.65× | Beauty & Wellness |
| Dog walking | 3.99× | Pets & Animals |
| Modeling agency | 5.81× | Fashion & Accessoires |
| Hair Extensions | 6.46× | Beauty & Wellness |
| Self-love | 3.35× | Health |
| Dog health | 4× | Pets & Animals |
| Travel Adventures | 3.52× | Travel & Leisure |
| Long hair | 5.16× | Beauty & Wellness |
| Fine-art photography | 4.25× | Technology & Electronics |
| Self-awareness | 3.19× | Health |
| Dog lovers | 3.26× | Pets & Animals |
| Hair straightening | 5.01× | Beauty & Wellness |
| Dog food | 2.97× | Pets & Animals |
| Street photography | 3.74× | Technology & Electronics |
| Horse & Rider | 3.58× | Pets & Animals |
| Fashion show | 3.86× | Fashion & Accessoires |
| Tattoo ink | 4.57× | Beauty & Wellness |
| Ski resort | 3.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.63 |
| Sports Activity | POWER | 1.61 |
| Early Adopter Mentality | POWER | 1.39 |
| Creativity | OPEN | 1.38 |
| Sustainability | BALANCE | 1.37 |
| Travelling | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.6% |
| Brazil | 8.0% |
| France | 5.7% |
See Afro-textured hair audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Afro-textured hair have in Germany?
Afro-textured hair has an estimated audience of 433,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Afro-textured hair fans?
70.1% of Afro-textured hair fans are female, 29.9% are male, with an average age of 27.5 years.
Which brands do Afro-textured hair fans like most?
Afro-textured hair fans show strongest brand affinity for Human hair growth (11.65×), Braid (8.57×), and Hair tutorials (8.65×) over the country average.
Where do Afro-textured hair fans live in Germany?
Afro-textured hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,784), Bayern (reach 60,159), and Baden-Württemberg (reach 46,639). These three regions account for the largest share of the active audience.
What other brands do Afro-textured hair fans also like?
Beyond Afro-textured hair itself, the audience over-indexes on Braid (8.57×), Hair tutorials (8.65×), Dog walking (3.99×), and Modeling agency (5.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Afro-textured hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.