Rascasse Audience Intelligence

Afro-textured hair Audience in Germany

A data profile of the people who buy, follow and care about Afro-textured hair in Germany — modelled from more than twelve digital signal sources. Afro-textured hair has an estimated audience of 433,178 people in Germany.

#22among Hair in Germany#5046among Topic in Germany#200in Beauty & Wellness

The average Afro-textured hair fan in Germany is 27.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Human hair growth, Braid, Hair tutorials, with strongest over-indexing on Human hair growth (11.65× the country average).

Demographically, the Afro-textured hair audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Afro-textured hair fan in Germany is more female, around 27.5 years old, with strong Mindfulness tendencies and a notable affinity for Human hair growth.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Afro-textured hair profile in Germany.

Audience size
433K
in Germany
Gender
70.1%♀
29.9% male
Age
27.5
average years
Country rank
#13155
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Afro-textured hair fans

70.1% are female, 29.9% are male, average age 27.5.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Afro-textured hair audience in Germany
MetricValue
Female70.1%
Male29.9%
Average age27.5
Estimated audience size433,178
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Afro-textured hair audience in Germany
Age bracketShare%
16-1952%
20-2924%
30-3913%
40-498%
50+3%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Afro-textured hair audience comes from Germany.

Worldwide audience distribution share by country for Afro-textured hair
CountryShare
United States52.6%
Brazil8.0%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Afro-textured hair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Afro-textured hair fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.08×
02Rheinland-Pfalz~20K1.05×
03Hessen~30K1.03×
04Sachsen-Anhalt~10K1.01×
05Saarland~5K1.01×
06Sachsen~20K1.00×
07Schleswig-Holstein~20K1.00×
08Brandenburg~10K1.00×
09Hamburg~10K1.00×
10Nordrhein-Westfalen~90K0.99×
11Bayern~70K0.99×
12Baden-Württemberg~60K0.99×
13Niedersachsen~40K0.99×
14Bremen0.00×
15Thüringen0.00×
Fig. 06

Affinity by region

Affinity by region — Afro-textured hair, Germany
0.99×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Afro-textured hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Afro-textured hair audience
#·InterestCategoryAffinity×
01Human hair growthHealth11.65×
02Hair tutorialsBeauty & Wellness8.65×
03BraidHome & Garden8.57×
04Hair ExtensionsBeauty & Wellness6.46×
05Modeling agencyFashion & Accessoires5.81×
06Long hairBeauty & Wellness5.16×
07Hair straighteningBeauty & Wellness5.01×
08Tattoo inkBeauty & Wellness4.57×
09Fine-art photographyTechnology & Electronics4.25×
10Dog healthPets & Animals4.00×
11Dog walkingPets & Animals3.99×
12Fashion showFashion & Accessoires3.86×
13Street photographyTechnology & Electronics3.74×
14Ski resortTravel & Leisure3.65×
15Horse & RiderPets & Animals3.58×
16Travel AdventuresTravel & Leisure3.52×
17Self-loveHealth3.35×
18Dog loversPets & Animals3.26×
19Self-awarenessHealth3.19×
20Dog foodPets & Animals2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Afro-textured hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Afro-textured hair audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.11×
TravellingTHRILL1.92×
Design AffinityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Afro-textured hair audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.73×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Afro-textured hair have in Germany?

Afro-textured hair has an estimated audience of 433,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Afro-textured hair fans?

70.1% of Afro-textured hair fans are female, 29.9% are male, with an average age of 27.5 years.

03

Which brands do Afro-textured hair fans like most?

Afro-textured hair fans show strongest brand affinity for Human hair growth (11.65×), Braid (8.57×), and Hair tutorials (8.65×) over the country average.

04

Where do Afro-textured hair fans live in Germany?

Afro-textured hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Afro-textured hair fans also like?

Beyond Afro-textured hair itself, the audience over-indexes on Braid (8.57×), Hair tutorials (8.65×), Dog walking (3.99×), and Modeling agency (5.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Afro-textured hair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Afro-textured hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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