Horse & Rider Audience in Germany
Horse & Rider has an estimated audience of 6,473,426 people in Germany. 66.7% are female, 33.3% are male, average age 36.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: Progressive rock, Artistic inspiration, Gil Ofarim, Combat sport, Buddy – The Buddy Holly Story.
The average Horse & Rider fan in Germany is 36.0 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include Progressive rock, Artistic inspiration, Gil Ofarim, with strongest over-indexing on Progressive rock (2.3× the country average). Demographically, the Horse & Rider audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Horse & Rider fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 36.0 |
| Estimated audience size | 6,473,426 |
Audience persona
The typical Horse & Rider fan in Germany is more female, around 36.0 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 2,330,619 | 3.71× |
| Nordrhein-Westfalen | 610,592 | 0.43× |
| Schleswig-Holstein | 471,733 | 2.03× |
| Bayern | 368,865 | 0.35× |
| Brandenburg | 352,494 | 1.76× |
| Hamburg | 317,944 | 2.17× |
| Baden-Württemberg | 313,642 | 0.36× |
| Berlin | 227,154 | 0.78× |
| Hessen | 192,573 | 0.39× |
| Rheinland-Pfalz | 130,187 | 0.4× |
| Thüringen | 75,445 | 0.46× |
| Sachsen-Anhalt | 73,272 | 0.44× |
| Mecklenburg-Vorpommern | 70,581 | 0.57× |
| Sachsen | 66,807 | 0.21× |
| Saarland | 64,063 | 0.81× |
| Bremen | 62,867 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.3× | Music & Radio |
| Artistic inspiration | 1.58× | Arts & Culture |
| Gil Ofarim | 1.54× | Music & Radio |
| Combat sport | 1.59× | Sports |
| Buddy – The Buddy Holly Story | 3.87× | Music & Radio |
| Figure painting (hobby) | 3.21× | Arts & Culture |
| Natural rubber | 1.71× | Cars & Mobility |
| Mechanic | 1.58× | Cars & Mobility |
| Hatten | 3.99× | Travel & Leisure |
| Fantasy Earth: Zero | 4.67× | Games |
| Icon (magazine) | 1.74× | Arts & Culture |
| Information sensitivity | 3.49× | Technology & Electronics |
| Picnic | 2.26× | Kids & Family |
| Ireen Sheer | 1.7× | Music & Radio |
| Liberace | 3.62× | Music & Radio |
| Building insulation | 2.48× | Home & Garden |
| Kingdom of Judah | 4.59× | Politics & Society |
| Ipekyol | 2.2× | Shopping |
| Alaska | 1.91× | Travel & Leisure |
| Golem | 1.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Sports Activity | POWER | 1.3 |
| Urban Lifestyle | OPEN | 1.17 |
| Sustainability | BALANCE | 1.15 |
| Travelling | THRILL | 1.14 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 15.6% |
| Japan | 9.4% |
See Horse & Rider audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Horse & Rider have in Germany?
Horse & Rider has an estimated audience of 6,473,426 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Horse & Rider fans?
66.7% of Horse & Rider fans are female, 33.3% are male, with an average age of 36.0 years.
Which brands do Horse & Rider fans like most?
Horse & Rider fans show strongest brand affinity for Progressive rock (2.3×), Artistic inspiration (1.58×), and Gil Ofarim (1.54×) over the country average.
Where do Horse & Rider fans live in Germany?
Horse & Rider fans in Germany are most concentrated in Niedersachsen (reach 2,330,619), Nordrhein-Westfalen (reach 610,592), and Schleswig-Holstein (reach 471,733). These three regions account for the largest share of the active audience.
What other brands do Horse & Rider fans also like?
Beyond Horse & Rider itself, the audience over-indexes on Artistic inspiration (1.58×), Gil Ofarim (1.54×), Combat sport (1.59×), and Buddy – The Buddy Holly Story (3.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse & Rider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.